Showing posts with label increase spa business. Show all posts
Showing posts with label increase spa business. Show all posts

Sunday, October 19, 2014

Market The Health Benefits of Spa-Going for Increased Business

We know that closing a sale is about how you present the features and benefits of the product/service/idea you are selling. The challenge, of course, is being able to identify the features of each product/service/idea and craft them into benefits for each individual buyer. Difficult economic times make this even more challenging, as the ideals and necessities of your clients are bound to shift.

Since the ideals and necessities of your clients are changing because of the current financial situation in this country, you need to have a flexible marketing plan to accommodate this change.

One way spas have been embracing this theory is by shifting their spa marketing focus from "peace, relaxation, and self-indulgence" to focus more on health-related benefits. If your clients view your services from a health standpoint, instead of an indulgence standpoint, they will be more likely to factor regular massages, facials, and body treatments into their budgets.

So how do you get your clients to view your services as health benefits? Market the health benefits, of course! Your clients should be able to relate to your marketing strategy. For example, as a working single mother, if I see an ad that says to me "We know you work hard, we work hard too. Using our product will make your health better, and therefore make your life a little easier," I stop and listen. It is the same with your spa marketing - everywhere, people are living busy, over-scheduled lives, while worrying about money, loved ones, health etc. If your spa marketing says to them, "We know your life is hectic and you don't always have time, but coming to see us will make you feel better and improve your life," they will stand up and listen as well!

Another factor in this is how you are selling follow-up sessions to your clients. Explain to your clients how their health and well-being will increase by regularly getting a massage. By showing your clients how their life will improve - better sleep, increased circulation, increased flexibility, increased endorphin release for better mood stability, etc. - by receiving regular massages, they just might sign up for a massage package with you at the end of their session! If, however, you are still selling your massage as an opportunity to relax, you might not see quite as many repeat clients.

These changes in presentation and marketing are not earth-shattering, but they do show the shift in ideals for future generations of clients. Living a healthy lifestyle, though, is not something that is going to go out of style any time soon. By focusing on the health benefits of each of your services, you may find that your clients relate more to the services, and come back for more repeat visits!

Pure Spa Direct wants to help you grow your business! With our selection of over 70,000 products and our knowledgeable, friendly Customer Service staff, we can help you select the best products for your clients and market the health benefits to help your business grow! Call us anytime, Monday through Friday from 8:30AM - 5PM EST, and we will be happy to help!

Thursday, January 16, 2014

New StyleSeat App: The Future for Spa and Salon Growth?

What's the story, morning glory? The world we live in today is absolutely amazing. Sometimes, when I think about the impact advancements such as the internet have made to our lives as we know it, I am blown away. And every single day, there are new and improved ways to use the internet, smart phones, and apps.

We are living in a mobile culture, and everyone is always on the move. Who has the time or patience to make a phone call any longer? Instead of using our voice, we often use our fingers.

Spa and salon owners, take note! An easy to implement, easy to use smart phone app to connect your clients with your appointment book is here - and you shouldn't pass it up! According to SmartInsights.com, mobile website usage more than doubled in 2013 over 2012, and it is not going to stop there!

One of the coolest new apps available to Salon/Spa Owners, as well as Salon/Spa GOERS is the NEW StyleSeat app. “In our mobile culture, people are increasingly managing their lives entirely through their devices,” said Melody McCloskey, co-founder and CEO of StyleSeat. Allowing clients to quickly and easily book appointments with you right from their phone while they are on the go will change the game for your business. More than 5.5 MILLION beauty appointments were booked through the StyleSeat app in 2013. This can mean a whole new level for your business!



How are you going to keep up with all this new business? Check out Pure Spa Direct for all of your supply needs!

Friday, October 26, 2012

Things Looking Up? US Spa Revenues On the Rise

ISPA reports that in 2012, the US Spa industry saw a 4.5% increase in revenue over the previous year, something that translates to a total revenue in the tune of $13.4 billion this year. That is great news for every spa and salon owner out there!

What is interesting is that the same report from ISPA also notes that a whopping 83% of all spas polled made some sort of change to their business this year.

In order to remain competitive and relevant in this world, we must always be evolving. The same goes for your business! I have listed a few suggestions below that you can easily implement in order to maintain your competitive edge!
  1. Expand your treatment menu. Add seasonal treatments, as well as specialized treatments for men, teens, or other niche markets.
  2. Take an "A LA CARTE" approach. Clients are looking to customize their treatments more and more. Schedule blocks of time and allow clients to choose from a variety of shorter services to fill up the block of time.
  3. Offer fresh, new, and exciting retail lines. Only offer retail products you are proud to offer - your excitement will be infectious, and you will sell a whole lot more if you love the products! 
  4. Offer drinks and small refreshments in your reception area. By offering even simple touches of hospitality, word will spread like wildfire that your business offers an experience, not just treatments.
Contact Pure Spa Direct at 800-434-0018 today to speak with our friendly Customer Service Reps about these, and many other ideas to expand your business and continue to grow!