Showing posts with label increase business. Show all posts
Showing posts with label increase business. Show all posts

Friday, July 22, 2016

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don't miss out on an easy and fun way to boost profits!

Tuesday, April 21, 2015

Simple Ways to Increase Profits: Add-On Spa Services Under $10


In this time of financial uncertainty, clients are holding on tighter than ever to their money. That is not to say they won't spend it, they are just more cautious about how they spend it. It has been said in recent years that the most popular spa services are basic facials and massage. Why? Clients see/feel immediate results, at the lowest cost.


What does this mean for the spa owner? Offering a great facial at a great price will bring in more business. But how can you increase profits (after all, this is business!)? Low-cost add-ons are a great way to increase profit, as well as client satisfaction. Add-ons under $10 are a great sell, and if you can add them to every facial you give, your profits will see a healthy boost!


One of our favorite add-ons are collagen under-eye patches.
Clients often come to the spa looking tired and run down. Adding on collagen under-eye patches will reduce puffiness, making clients look younger and refreshed: exactly as they want to look when they leave your treatment room!


Pure Spa Direct recently added the 24 Carat Gold Crystal Under Eye Patches. Gold has been used for thousands of years to rejuvenate skin; in fact, it was Cleopatra's secret to looking young, firm and beautiful! Nano-sized gold particles are small enough to penetrate the skin, fight free-radicals, and boost natural collagen production for firmer, plumper skin.


This is a great add-on for facials, body wraps, or lash services. At $3.65 per pair, you have the opportunity to make up to 173% profit, while keeping the add-on under $10!

What profitable add-ons do you offer in your spa?


Saturday, August 30, 2014

7 Ways to Help Ease The Waxing Emotional Roller Coaster

After reading Amy Sciarretto's blog about The 6 Emotional Stages Of Getting a Brazilian Wax, I got to thinking - what can my clients do to help ease this emotional roller coaster their clients may experience prior to their waxing services?

Obviously, for estheticians everywhere, regular, repeat clients are their bread and butter. These are the clients they can count on seeing on a regular basis, whether it be for facials, massage, or a myriad of other services. Do any of those other services create quite the same outpouring of emotions similar to waxing? I doubt it, which is why I want to talk about the uncomfortable!

Help Ease the Waxing Emotional Roller Coaster and Encourage Repeat Business

#1. Akin Cleanliness to Godliness.
I'm going to start with this one, because it is a biggie - and one that I am afraid some people might take for granted. I remember the first Brazilian Wax I ever received. I was already working for Pure Spa Direct, and had pretty much the rest of my body waxed at some point or another. I finally took the plunge to get a Brazilian, and boy oh boy was I nervous. Early on in the service, my waxer dropped a wax applicator on the floor. She made a big deal of pointing it out to me, pointing out that she was pushing it out of the way with her foot, and that it would stay right there on the floor until my service was over. At the time, I thought her reaction was overkill. However, reflecting back on it, I realized that I have never worried about that location double-dipping or using a dirty wax applicator on my nether regions. My point here is use the most sanitary practices possible, and take the time to point out all of the steps you are taking to ensure your client's experience is a clean and sanitary one. They may not consciously realize it, but you will be instilling a whole lot of trust with your actions.

#2. Choose high quality wax for superior results, with less irritation.
Coming from personal experience, there is a huge difference in the quality of waxes on the market today. Pure Spa Direct offers a wide variety of waxes in a range of quality and price points, but we have had the best results with our high-end waxes. Switching to a high-quality wax does not necessarily mean taking a cut on your profits, either. One of the most popular high-end wax lines we offer, Mancine Professional, is priced at a similar price point as our mid-range waxes!

#3. Use high quality pre- and post-wax products.
If you are diving into a Brazilian wax without prepping the skin, your clients' emotions are going to be roller coastering all over the place! Some high-end waxes recommend prepping the skin with a pre-wax oil, in order to reduce traction on the skin, and allow the wax to better adhere to the hair only. Your after-wax methods are key here too - make sure all straggling wax goo has been removed, and applying an ingrown hair treatment makes your clients feel like their well-being is important to you. Plus, applying an ingrown hair treatment during your wax makes for a great transition into selling retail ingrown hair products for your clients to use at home!

#4. Retail, Retail, Retail!
I know, I know, it almost seems counterproductive for me to suggest you cross-sell your clients on retail products to keep their emotions in check. But think about the items you can retail them - and the effect they will have on their emotions. To start, every good waxer should be offering their clients some sort of numbing cream. If they are regulars and come back every 4/6/8 weeks as recommended, they will learn to appreciate and love this product. Our favorite is the No Scream Cream, but there are a number of others available as well. The simple act of applying a numbing cream 30 or so minutes prior to their appointment is going to help calm your clients nerves. They will feel more in control of their pain levels, and will remember that you had them in mind when you recommended the product.

#5. Offer knowledge before, during, and after the service.
Remember, YOU are the expert - but you don't have to keep all that hairy knowledge to yourself! Explain the hair growth cycle to your clients, and let them know why you want them on the schedule you are recommending. Explain the effects of waxing, as well as the best (and worst) times to wax. Encourage questions. The more information you provide, the more comfortable your client will feel baring all to you.

#6. Keep notes about each service.
While it is somewhat uncomfortable to be making small talk while digging in clients' private parts, the client will likely feel more at ease when there is easy banter going on. After each session, jot down some of the things your client might have mentioned, and review these notes prior to their next appointment. This small act will go a long way in building trust and a lasting relationship with your clients. If they mention parties, birthdays, events, etc., and you ask them about it during the next service, they will be blown away! Aside from small talk notes, keep notes about anything out of the ordinary that happens in the service, so you can keep an eye out for a pattern. For example, if you notice a client repeatedly develops ingrown hairs in one location, make sure to may special attention to that area, and offer your client advice to avoid developing them in the future.

#7. Have an excellent system in place for scheduling follow up appointments.
Remember, the goal here is to build a lasting, repeat relationship with your client. Regularly scheduled waxing appointments will help maintain your business, and keep your clients happy. Always urge clients to set their next appointment before leaving, and be sure to follow up with them by phone, email, or text message a day or two prior to their service. Keep track of when they purchase each retail item and roughly how long each should last. Include information about purchasing new retail products at appropriate times. By not bombarding the client with re-purchase information each time, they will appreciate and listen to you when you do recommend stocking up.

Thursday, October 3, 2013

Don't Miss Out On Helping Moms To Be!

I hear from quite a few moms to be that their massage therapy office cannot accommodate them once they start to gain some baby weight. This blows my mind!

With just a few simple bolstering additions you can not only gain an entire new stream of clientele but not alienate any current clients who become pregnant.

Pregnancy massage not only relieves the extra stress expecting mom's are feeling but there are great physical benefits as well. Stemming from the relaxing effects, massage can help with hormonal and circulatory issues.
Here is a great article from the American Pregnancy Association on the benefits of pregnancy massage: Prenatal Massage


If you are looking to bring in or update your products for pregnancy massage, here are some great ones to take a look at:

Mastering Pregnancy Massage DVD
Body Cushion Positioning For Pregnancy DVD
Spirit Pregnancy Table Package by EarthLite (Earthlite is one of the best manufacturers in the industry, I've used their products my entire career and love them! This is a great package for those looking to bring in pregnancy massage for the first time)
Pregnancy Cushion and Headrest by EarthLite

Pregnant women can benefit immensely from massage and with fewer places willing to accommodate them, the market is wide open to increase your revenue as well as standing in the community! 

Sunday, December 2, 2012

Earn More Revenue in 2013 by Adding Mobile Services

Earn additional revenue by adding mobile
services to your offerings!
Are you an esthetician on the move? Maybe a mobile massage therapist? How about a mobile sunless tanner? Here at Pure Spa Direct, we have noticed a movement towards mobile treatments.

Clients want...no CRAVE... the luxury of visiting the spa, the results of having professional treatments performed, and the comfort of their own home or even office, all rolled in to one. Spa, massage, and tanning parties are more popular now than ever before!

In 2013, spas will be looking to earn more revenue and set themselves apart even more from the competition. Adding mobile services to your repertoire is a great way to bring in additional revenue, and Pure Spa Direct offers all of the products you need to do so. From portable tables and stools, to portable equipment and cases to carry it all, we have everything you need for your spa business!

Check out some of our top mobile products!

Portal Facial Equipment allows
Estheticians to perform services
on the go - to suit every client!
Mobile Spa
Mobile Nails



Mobile Massage
Mobile Tanning

Friday, June 8, 2012

Expand Your Retail Offerings With a Personal Twist: Spa Baskets Increase Retail Profits!

In a troubled economy, businesses everywhere are looking for new and innovative ways to expand their retail profits. Spas and salons are in a unique position to offer a little bit of the peace and serenity of their location to clients at home. By creating interesting, beautiful, and useful spa or salon baskets, you can delight your clients AND delight your accountant with your increased profits! 
Spa Baskets can delight your clients AND your bottom line!


Pure Spa Direct offers so many products perfect for including in Spa Gift Baskets, as well as adorable baskets, pails, and containers to pack the items in! Consider selling gift certificates as an add-on item to include in the basket - the gift of beauty and pampering for both home and in the spa! Even better - include complimentary coupons in each spa basket. When a client LOVES the products you included in the basket, they will want more...and more can be in the form of a service at your salon or spa! 


Check out some exciting Spa Gift Basket Ideas below:


Lavender Relaxation:


Skin and Nail Rejuvenation:

Dead Sea Detox:



Small add-ons can equal BIG profits!

Perfect "Add-Ons" to Include in Any Basket: