Showing posts with label hair dye. Show all posts
Showing posts with label hair dye. Show all posts

Wednesday, January 13, 2016

Dare To Dye Down There For Valentine's Day!

Valentine's Day brings out all the gushy mushy cards, gifts and client's wanting to look their absolute best for their significant other - or significant other to be!

While every spa and salon has their main Valentine's Day specials, why not offer something new, exciting and even daring to intrigue your clients?


Fun Betty has just the thing, and as the company name implies - have fun with it! Color for the Hair Down There by Fun Betty, is the first safe color specially formulated for hair in the bikini area. Easy to use and make an excellent retail item for shy clients!

While they do have the standard colors including black and brown, they also have colors for the daring ones including red, pink, purple, green and more!

Take a look of all the fun options here!

Dare to get your client's talking, they may be telling their friends and family about the fun new things you offer even if they aren't the adventurous type!

Saturday, February 2, 2013

Extend The Life Of Color Treated Hair

Keeping color treated hair from becoming dull and faded can definitely be a challenge. But, you as the colorist, can educate your clients on proper maintenance to keep their color looking fresh until their next session with you. There's a great product I have been hearing about by Goldwell®. It is the Goldwell® Dualsenses Color Lock Serum, and it can prolong color retention for up to 22 shampoos! It is used directly after coloring and is formulated with ColorChromaComplex, which instantly locks in color after the application.

Although we don't carry this item at the moment, check out some of these tips on making color last:

Shampooing - Advise your client  not to shampoo their hair for at least 24 hours after the application. (Use warm water, not hot!) This will allow the dye to fully set in each strand. Also, shampooing too often will reduce the life of the color because it strips away the natural oils that protect the dye. Every other day at most is ideal. You can also retail dry shampoo to your clients for this!

Color hair one shade darker than desired color to offset fading.

Avoid Sulfates and Sodium Chloride - It is believed by some hair experts that sulfates may strip the hair, which will turn the color dull. Your client should stick with sulfate free products and products designed for color-treated hair.

Hats! - Your clients may not know that along with protecting your skin from UV Rays, your hair color will also benefit from protection. UV Rays can fade the color of chemically-treated hair! So advise your clients that when they are in the sun for prolonged periods of time, its best to cover up!

Limit Heat Styling - Excessive heat styling can fade color treated hair. If heat styling is a must, use a cooler setting when using a blow dryer or flat iron.

When hair is shiny, it can mask a dull color. Offer a gloss treatment to your clients in between coloring sessions.

Filling your clients in on these tips will keep them coming back to you time after time for all their coloring needs!

Saturday, December 8, 2012

Wella Illumina Color: The New, Groundbreaking Professional Line

 On September 21st of this year, Wella celebrated the launch of their new and groundbreaking Illumina Color Line!  Not only is this new technology designed to keep hair healthier than ever, it can also help you reach a whole new market of clients.

As a colorist, you know that the hardest clientele to reach are those with 'Virgin Hair' aka hair that has never been chemically processed or colored.  The Illumina Permanent Color is a patented product that has been 5 years in the making to help keep damage to a minimum and keep hair as close to natural, 'virgin hair' as possible.  This is huge news for the industry, especially since 62% of women who do not color their hair say that fear of damage is the main reason.

According to Fabio Sementilli, the Creative Director of Wella Professional, “ILLUMINA is about clear color, clear shine and clear vibrancy. Women who say they’re afraid to color their hair because they worry about damage will see shining hair that is in great condition. The effects are the same on virgin as they are on previously colored hair.”

The Illumina Color Line will be officially released and available for purchase in January, 2013!

If you use Wella products in your salon, you can go to the Wella Professional Website and register your salon.  This will help get the word out to potential clients that they can have Wella products used on their hair at your salon!  Also, Pure Spa carries over 65,000 products, including Wella Color, Wella DeveloperFoil, Brushes, Bottles, Bowls / Shakers, Capes and other accessories!!

Thursday, October 4, 2012

Hair Coloring Assistance - There's An App for That!

For all of those women out there that don't know what hair color they should go with for their new hair color or for the stylists that may need a little help in assisting their clients on what color to choose, I'm going to let you in on a little secret.  There's an app for that!


L'OrĂ©al Paris has come up with an app available in Mac Apple Store for your Iphone or Ipad that will help people choose a color for their hair.  One way to use the app allows people to scan the barcode on their products to learn about the color, while the second and more beneficial part of this app for stylists is clients answer  a short questionnaire about what they want and then the app recommends colors.  So, by the time they come to you, the guesswork on what color shade they would like is taken out of the mix.
Even though Pure Spa Direct doesn't carry L'Oreal products we do carry Clairol and Wella.  You can look at the color guide the app shows and compare it to the brand your salon uses to give the customer exactly what they want.  Plus we have all the essential items needed for your hair coloring services, such as mixing kits and hair color accessories.      

Thursday, August 9, 2012

New Hair Color For The Fall!

Summer is almost over and the autumn months are coming.  Kids are going back to school and young adults are going away to college.  This is the time of the year where many of them want to show off their personal style by getting a new hair do or changing the color of their hair.  Some of them will want the traditional hair colors like red, burnette, blonde or black, while others will want to go crazy with color.  So why not have that available to them.  Jerome Russell's Punky Colors is your solution.  Let them go crazy with colors like:

Depending on the type and condition of hair the colors can last up to 40 washes.  My cousin was visiting for a couple weeks from California and she said before she went back to high school she was going to get her hair done.  She wanted pink streaks in her hair because it is something different.  This semi-permanent hair color would be perfect for her.  Nowadays, people want to stand out - so why not offer products that will stand out to your clients?  Jerome Russell Punky Colors is something fun and great to offer those clients who really want to show off their personality through their hair.