Showing posts with label growth. Show all posts
Showing posts with label growth. Show all posts

Tuesday, April 11, 2017

Client Loyalty- A Vital Key To Success!

How are you showing your repeat clients that you appreciate them choosing to give their hard earned money, to you? The staff members saying "thank you" and "have a nice day", while sincere, are expected as a common courtesy in business. What are you doing to thank them for coming back to see you, and not to your competition? What is your competition doing that keeps their clients from coming to see you? Are your clients feeling bored or like just another dollar sign? Those feelings are what lead your clients to go "try something new" - your competition...with the potential of not coming back.

If you're not sure, concerned or want to simply start going above and beyond what your clients expect, May 1st is the day for you to start! May 1st is National Loyalty Day, while not one of the major holidays in the world, it's a great opportunity to shine.

You can make a big event out of it, complete with food and drinks, music, raffles, giveaways (think grand opening!), treatment demos and product samples. You can choose to have a special service at a discounted rate, or even a special menu (awesome opportunity to test out anything you've been wanting to bring on but weren't sure how it would sell) for just your VIP clients if you have tiers. The ways to work this are limited only by what you want the outcome to be!

Never miss and opportunity to wow your clients and show them you appreciate them. If you don't, your competition will!

Thursday, March 2, 2017

Big Things For Small Spaces!

Whether you have small treatment rooms or have just one room for all the services you offer, making the most of your space is crucial. You don't want your clients to feel cramped or crowded and you need enough room to move around while keeping self-care in mind. Here are some compact sized items that will pack a powerful boost to the success of your business!

Here are some portable ideas that can also increase the services you offer without needing additional rooms!

Don't let a small space hold you back from offering the services you want!

Friday, July 22, 2016

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don't miss out on an easy and fun way to boost profits!

Friday, March 4, 2016

Therapist Communication And Intake Cards

There was an article in Massage Magazine today about creating therapist communication, and how it impacts business. I also was speaking with a client earlier in the day about treatment cards which got me thinking about using them to grow the business.

I always think of intake forms and soap notes from way back when I was in school. Aside from the basic record keeping and progress tracking aspects, I never thought about just how important they were to growing a business.

We all know the importance of the intake form for finding out likes, dislikes, conditions, injuries, etc, however, so much more can be gained. In the notes section, ask the client if there are any products, treatments, modalities aside from what they are seeing you for that they are interested in, have questions on or are even a bit frightened of. For the therapist, this makes it easy to tailor their treatment plan to their needs as well as their likes. You can educate them on anything they have questions on, services they may not be comfortable with but are intrigued by. It opens an opportunity to even demo, discount a first new service, or offer a mini service - all of these lead into happier clients coming in for more and more services. This also helps build trust between you and the client if done with right. You may be trying to get a client to add on aromatherapy to their massage, when they have zero interest in it but are too shy/afraid to tell you they would like to try a detox body treatment. By getting that information on the intake form, there's no guessing! The client gets to try something new, it adds another piece to their wellness puzzle, and you increase profits.

Asking your clients questions about more than just their immediate concern is a great way to expand the services they come in for!

Thursday, March 20, 2014

Spring Growth, Give Your Profits A Lift With Additional Retail Products

I've said it many times before, every business, no matter what they specialize in, should be retailing to their clients.

While retailing products/items that compliment the services you offer, there are many that will fit no matter what you offer. Also, there may be some items that you never thought of retailing that your clients will adore.

I won't get into the complimentary products for each business, you can look through our informative past blogs and see tons of different ideas!

Here are just a few that can fit with any business that you may not have thought of:

Facial Tanner - Moroccan Mineral Shimmering Sands by Extended Vacation
Moroccan Mineral Dark Self Tanning Lotion for the Body by Extended Vacation (being tan is a great confidence boost and these are a safe, effective way to achieve a healthy natural looking tan!)
Caribbean Smoothie Hydrating + Anti-Aging Body Cream by Extended Vacation (put one in your lobby or restroom and your client's will be begging you to sell it to them)
Desert Mineral Detox Body Scrub - Anti-Cellulite Formula / 10 oz. by Extended Vacation- our top selling scrub, a favorite of the flagship Ritz Carlton, this stuff makes your skin feel instantly soft and smooth

BURNOUT SPF 32 Lip Balms- everyone needs spf protection and having these by your checkout station is a great way to remind your clients.
BurnOut 18.6% Zinc Oxide Sunblock- again, sun protection!
Protective Moisturizer SPF by June Jacobs Spa Collection

Ingrown(zone) Cream Retail Bundle - 12 Tubes + FREE Counter Display by Mancine Professional- the best ingrown hair treatment I've seen anywhere. It's great to be able to grab a tube to throw in your bag!
TWEEZERMAN PROFESSIONAL Tweezerette Display- I'm constantly loosing tweezers and I never remember I need them when I run to the store. Every time I see a display near a checkout, I grab them.
Knotties Hair Ties--soft, strong elastic that will not crease your hair---no more pony tail bump!!!

For many people, retail purchases are not something on the top of their minds. However, when they are staring them in the face while they wait for their service or are waiting to book their next (especially after the amazing services they just received and are feeling great!), they are more likely to purchase additional items.