Showing posts with label eyebrow business. Show all posts
Showing posts with label eyebrow business. Show all posts

Wednesday, September 18, 2013

Brow Power - Learn How to Be a Brow Guru

If you read my last blog, you know that brow gurus in the New York area are getting big bucks to sculpt and rehab brows for clients. Having someone in your salon or spa that is exceptionally talented in this specialty field can be highly profitable, and invite new and repeat business.
Brows = Profits

If you are interested in learning more about honing your esthetic and cosmetology skills to become a "brow expert", check out this book called, "How To Create The Perfect Eyebrow" by Victoria Bush.

Key Features this book covers:

1. Hands-on workbook format teaches measuring, recording, drawing, and other approaches to successfully assess the client's features.

2. Precise methods of corrective and other advanced enhancement techniques increase customer satisfaction and profits.

3. Valuable information about facial zones, face shapes, facial feature analysis, and eyebrow analysis strengthens knowledge of facial and eyebrow assessment.

Chapter 1 - The Art and Science of Creating Beautiful, Symmetrical Eyebrows

Chapter 2 - The Study of the Facial Zones

Chapter 3 - The Study of the Geometric Face Shapes

Chapter 4 - The Study of Eye Set

Chapter 5 - Assessing the Facial Features

Chapter 6 - Assessing the Eyebrow

Chapter 7 - Rules of Proper Eyebrow Management

Chapter 8 - Corrective Techniques to the Eyebrow to Enhance the Features of the Face

Chapter 9 - Eyebrow Design Methods

Chapter 10 - Performing Eyebrow Design and Enhancement

Chapter 11 - Hair Removal for the Eyebrows

Chapter 12 - Other Eyebrow Enhancement Services

Chapter 13 - Case Studies: Eyebrow Design in Practice

Appendix A - Answers to Chapter Questions

Appendix B - Resource Directory



Wednesday, September 4, 2013

Eyebrow Rehab; Huge Profits for Brow Gurus in Spas & Salons

Recently, my girlfriend circle has been a buzz with, "Please excuse my eyebrows, I'm currently undergoing brow rehab!". They are apologizing for their crazy, un-plucked, grow-out around their brows as part of their "eyebrow therapy" with a well know brow artist here on Long Island.

High Brow Clients
Will Pay Big Bucks for
Beautiful Brows
The idea is they are being strictly instructed to grow their over plucked brows by conditioning them with Castor Oil and in some cases even growing them with Latisse (though Latisse is for growing lashes, some find it useful for brows too). They are under strict orders not to pluck a single hair while under the "regrowth phase" of their brow rehab. During this time they meet with the brow guru every 4-6 weeks for minor tweaks until desired growth is achieved and then real sculpting can begin. Mind you, each appointment is $90. Yep, NINETY BUCKS!  And you will need approximately 3 appointments before you get to sculpting phase. The guru can either teach you to do them yourself, or you can become a "lifer" and just come in ever few weeks for brow maintenance. WOW! 

Brow artistry has been a growing trend for sometime, and I never thought my brows were bad - UNTIL I saw one of my good friends that had just completed a six month stint in eyebrow therapy. She looked AMAZING!  So amazing, I booked my own $90 appointment, and got schooled on brow rehab. This is how the referral cycle begins... brilliant. 

I like this topic because adding a "brow specialist" to your salon or spa a few days a weeks can really draw in clients you never expected. Clients that can afford these specialty service prices are typically "high brow" and may be open to trying other services your business offers. This LI guru is associated with a skin care center that offers facials, lasers, lifts and fillers. The perfect compliments to anyone willing to pay $90 for eyebrow grooming. 

Brows are big, literally. Every one I know is trying to escape their over-plucked skinny brows and get a fuller, more youthful look with the perfect arch and symmetry. Looks to me to be a desirable and profitable specialty ideal for aesthetic focused businesses.