Showing posts with label essie. Show all posts
Showing posts with label essie. Show all posts

Sunday, August 13, 2017

The Matadora Collection from Gelish is HOT HOT HOT!

As the dog days of summer begin to dwindle, you are probably getting ready for the busy fall season. Just in time to start offering your back-to-school manicures with Gelish's HOT new Fall 2017 Collection - Matadora! Inspired by the vibrant culture and scenery of Spain, this collection includes wondrous shades sure to transport you to the beautiful country! Rich fall tones of navy, purple and reds were pulled straight from the streets de España to capture their essence.

Matadora Collection Includes:


Grab this new collection, as well as all of your Gelish necessities at www.PureSpaDirect.com today!

Wednesday, May 24, 2017

Essie Announces National Nail Polish Day - June 1st

It seems that most of our favorite things are receiving a day of honor on Social Media. My favorites happen to be National Wine Day, Taco Day and Dog Day. Maybe someone should merge all three for the best holiday ever!


Here's a photo of my favorite Essie creation.
Recently, in a WWD article, Ikdeep Singh, president of Essie, Maybelline and Garnier told the magazine, “Since we see so much brand love and hundreds of social posts on a daily basis, we thought it would be exciting to organize a national holiday for everyone to celebrate and declare their #essielove.” According to the WWD article, from mid-May to mid-June, fans will have the chance to win Essie nail polish-themed bundles. On National Nail Polish Day, a grand winner will receive 100 Essie shades.

Singh also said, “We want to recognize how important Essie nail polish is during these important life moments. “We are encouraging fans and loyalists across the country to visit essie.com/nationalnailpolishday to submit and create a unique Instagram-worthy image of their favorite mani, shade or Essie stash.”

This is your chance nail artists!

As a HUGE Essie fan myself, I think this is a fabulous idea! If you are are a professional and licensed nail technician, check out our selection of Essie polishes for professional salons and day spas: Essie at Pure Spa.

To learn more about the Essie sweepstakes, visit: Essie.com/nationalnailpolishday

See the complete WWD article here: Essie National Polish Day.

Wednesday, November 2, 2016

Essie Winter 2016 Collection - Getting Groovy!

Essie's new Winter 2016 Collection of nail lacquer is , well, groovy!  Catch a double-decker bus to swinging sixties london. slip on your tallest heels because this party on a platform is ready to boa. relax and go with the flowy as you and your satin sister make the scene at the coolest clubs. what do you think about getting groovy, baby? oh behave! 



"I'm into love, peace and getting groovy"
-Essie 


The 6 color collection is available as open stock or in a 12 piece display.
Go with the Flowy -
Cloudlike Dove Gray. Plans are so boring. Live in the moment and be free in this cloudlike dove gray.
Satin Sister -
Sleek Ebony Peacock Blue. two. much. fun. you and this sleek ebony peacock blue are sure to be trusty sidekicks forever.
Getting Groovy -
Metallic Gold Palladium. Yeah, baby! slip on this metallic palladium gold and shake that groove thing all night long.
Oh Behave! -
Minx Peach Frost. Mee-rowr! you’re purr-fectly feisty in this minx peach frost, my pet.
Party on a Platform -
London Garnet Red. Make it a night to remember and take the fun sky-high in this towering london garnet red crème.
Ready to Boa -
Glistening Bronzed Mahogany. Adorn yourself in this festive glistening bronzed mahogany. it completes you – and
 your sassy look – fabulously.

See the collection here:


Monday, October 24, 2016

Check out Essie's Cool Polish Bottle Design

What's new in the nail polish world you ask? Or at least new to me! - Essie Gel Couture!! Just the look of these bottles is awesome and with names like Caviar Bar and Find Me A Man-Nequin you can't go wrong... why? I have no idea... I'm just a shipping guy! See our great ESSIE GEL COUTURE selection HERE!

Thursday, March 24, 2016

Essie Spring Collection Has Landed!

These colors are guaranteed to get your clients in the mood for pedicure season!



Like the sun, fashion burns hotter in Florida. the six shades in Essie’s newest collection reflect the spirit of Spring in chic retreats like Palm Beach. striking the perfect balance between fashion forward and retro-glamour, this collection is bold, bright and up for anything! 


Happy Selling!

Tuesday, December 1, 2015

Goodbye Ombre, Hello Glass...

Shattered nails, or Glass nails are taking over salons, spas, and the internet!



This crazy easy, yet totally gorgeous nail trend starts with a simple coat of your clients favorite polish, followed by a clear top coat. Next, the magic happens! Adding our Mylar Glitter gives the effect of broken glass to any nail. By adding a few layers of the Mylar, and manipulating the glitter gives the nail more depth, and drama! Once the client is satisfied with the finished product set it with another layer of top coat. Adding this trending service to your menu will send them flocking in!


Incorporate this look with any of your favorite nail brands like OPI, or ESSIE!

Sunday, October 18, 2015

Get Nail Ready For Winter!

With the winter fast approaching, so are the newest nail trends! 

I have been noticing a pattern in this up coming season... 
Tons of sparkle, a spectrum of cool colors, and some dark lush violets.Have your spa prepared for the upcoming months with this new collection!

You can also retail this collection, with the beautiful Essie display unit




My favorite color has to be the new Haute Tub!!  

This one screams mysterious, and edgy. Deep purple is very popular for the fall and winter, perfect to prepare your clients for their up coming holiday gatherings!
Also, Offer your client a little extra POP with some nail charms!
This new trend is the best way to personalize your clients experience.

Tuesday, July 7, 2015

The Nail Insider: CND's Fall 2015 Contradictions Collection

Ok, 4th of July is over....by a show of hands, who is ready for fall? No one? REALLY? 

I am just kidding, summer has only just begun....but that doesn't mean you should ignore the upcoming fall season either! Now is the time for you to prep your business for the fall, and the easiest way to do so is scoop up the newest CND Collection for Fall 2015 - the Contradictions Collection! Textures & tones collide for a contrasting elegance: Leather & lace, street & chic, metal & pearl. Turn up the contrast. Unexpected. Dynamic. Daring.









While you are at it, don't forget to browse Pure Spa Direct for all of your salon supply and product needs!

Wednesday, June 10, 2015

What Does Caitlyn think of the NEW Essie Neon Summer 2015 Colors?

I don't know anyone named Caitlyn, so I can't ask, but our staff thinks the Essie Summer 2015 Neon Colors are hot!

Whether you sway towards boho romance or have a penchant for punk, music festivals are the perfect place to showcase your edgiest looks. And what goes better with wristbands than shades – of polish, of course? Nothing. So, get ready to make your stylish mark and stand out in the crowd with street style ready, eye-catching essie neons. Let’s be honest: the music is just an excuse to get together and look fabulous!

“If you want an encore,
I suggest you make some noise!” 
-Essie 



Professionals can order the Essie Neon Summer 2015 Colors here!

Friday, December 5, 2014

Tis the Season to Sparkle!

Feeling Bubbly
from Gelish's 2014
Haute Holiday Collection
Celebrate this season with the Haute Holidays Collection, brought to you by Gelish. Sparkles are always a big hit for this time of year and especially for New Years. Your clients will leave happy and ready to take on the season. Glitter it up!

 Holiday 2014 Collection 

Monday, September 15, 2014

It's all in the Name

With hundreds and hundreds colors to choose from it's no wonder that Essie was selling hard last week. I look forward to reading all the clever names for these polishes. From Strut Your Stuff to Urban Jungle - the possibilities are endless!.. why? I have no idea... I'm just a shipping guy! See our great Essie Polish selection HERE!

Wednesday, April 30, 2014

Essie Romper Room - Polish Perfection Spring 2014

I know I am sometimes BORING when it comes to nail color. But there is NOTHING like a great pink to
Romper Room works with all
Accessories & Wardrobe Colors
make me smile, and love these aging hands a little more. Essie's Romper Room is like a nail polish dream as it has the opacity of Fiji but the hue of  Ballet Slippers. Before Romper Room I was on my 3rd bottle of Essie Minimalistic, which is a more muted version of Romper Room.

It's funny because the other day someone saw me, looked down at my hands and asked, "Is that Romper Room?" I was shocked they knew as this color has only been out for 5 minutes! Yet people already know it... because they love it too!

Well, if you are looking to stock a great color in your salon for manicures this spring and summer, I strongly suggest Essie Romper Room for your nail polish racks. I am sure it will be discontinued because I love it sooooo much. That seems to be how it goes for my favorite things.
Romper Room;
What a great color instead of French...


Friday, April 4, 2014

10 Ways to Prevent Nail Enhancement Lifting

For both clients and technicians alike, nail enhancements that remain on the nails for the long haul are preferable. If you are having problems with your enhancements lifting, check out the following advice from NailPro Magazine:

#10: Only use high-quality, name-brand, professional products. You may think the no-name products are a steal, but if you have to fix the enhancements, you just ate up the additional profit you made to start with. Think the top name brands: CND, Tammy Taylor, and Star Nail are some of our most popular brands!

#9: Correct Prep is KEY. Follow these steps to ensure the nail is well-prepped prior to applying a new enhancement:

  1. Have client wash hands and scrub nail plate to reduce nail bed oils.
  2. Push back cuticle and gently buff the surface, using a 180-grit buffer.
  3. Remove all excess dust with a disinfectable brush.
  4. Clean the nail with a lint-free wipe and nail prep solution, such as CND Scrub Fresh.
  5. Apply the recommended primer for the products you are using.
#8: Follow the manufacturer's instructions and keep like products together. Each product in a product line has been formulated to work in conjunction with the other products, so in order to prevent reactions, always stay within the same line. Also - don't skip steps or stray from the instructions!

#7: Don't let it flood! Leave a 1/16th" margin around the cuticle, and be sure not to leave a raised "edge" that you can feel - this edge, even if you can't see it - might get caught on something and cause lifting!

#6: Avoid product contamination. Ensure your client's health and safety by always storing your brushes in a clean, dry container with the bristles down. Always clean dappen dishes between clients, and empty at the end of the night. Never pour unused monomer back in the bottle.

#5: Build enhancements to an appropriate length - no more than half the length of the natural nail bed. Even if your client is pushing for a longer enhancement, stick to your guns. Anything longer will not hold up to normal wear and tear.

#4: For acrylic, use the correct mix ratio. To test, place a bead of product directly on the apex of a clean, unfiled nail tip. Do not pat or push down, simply observe for 10 seconds. If it is too wet, the bead will settle and flow outward immediately. If it is too dry, the height and shape will be completely unchanged after 10 seconds, and may look crusty. The perfect consistency will look like frosted glass.

#3: Don't nip old products off nails, as this can cause lifting and create an edge that is hard to incorporate into the new nail. Instead, use a 180- or 240-grit file to remove shine and lower thickness by a third. Any places that have lifted should be filed and blended into the natural nail.

#2: Hold a medical consult with your client. Some medications and treatments affect hair and nails, which can cause lifting. Try your best with different products, or recommend the client goes with natural nails if using any of these medications.

#1: Educate your clients! Armed with the proper at-home care and maintenance, your clients can help prevent lifting!

Sunday, June 3, 2012

Essie's Bikini So Teeny: New For Summer 2012!

Summer is finally here! So, play up your teeny bikini in these new vibrant colors from Essie's new collection for Summer 2012, Bikini So Teeny! You're sure to get noticed sporting these new fun-loving colors of:

These colors just scream SUMMERTIME! Maybe you'll be sitting by a beach bonfire wearing your All Tied Up, or maybe even sipping on a mojito flashing your Mojito Madness! Either way you're sure to love these hot new colors!