Scents to Encourage Repeat Business

Are you looking for a way to build your brand and really stand out from the competition? I was recently reading an article published in SkinInc. regarding essential oils and aromatherapy, and it really hit home. Providing simple yet effective aromatherapy touches throughout your business is a great way to earn your client's trust, respect, and future business!

That may be easier said than done, however. Luckily, you've got the Pure Spa Direct Team who is always happy to help!

There have been numerous studies showing that certain scents can influence shoppers to purchase more. Similarly, when a client comes to your spa, they arrive with expectations - and one of those major expectations is the "spa smell" that envelopes them upon arrival.

Some of the most popular scents for spas include:

• Frankincense - Known for its ability to center the mind, uplift the mood, and is helpful in meditation and contemplation
• Sandalwood - Also a centering scent, has a calming effect, and fights restlessness.
• Lavender - Known to help calm and soothe
• Geranium - Also a calm and soothing scent, also helps calm agitation and ease irritability
• Sweet Orange - Considered the traditional Chinese symbol of good luck and prosperity. It is a warm and happy scent.
• Mandarin - Soothing and gentle, helps calm restlessness.

How are you currently incorporating aromatherapy into your spa? Some of our favorite ways include diffusing your signature scent in each room, providing your clients with warm or cool towels sprinkled with essential oil, or using essential oils in your laundry so your bed linens are infused and your clients are enveloped in these happy scents.

Using aromatherapy is a simple way to build your brand and boost your business!

Sore From Too Much Summer Fun In The Sun?

From weekend warriors to extra long beach walks, your clients may be experiencing an increase in muscle soreness. After a massage, continue the clients relief by retailing the Kneipp Bath Oil - Joint & Muscle - Arnica. 

It's no secret that arnica is a popular option for relieving muscle and joint aches and pains. The Kneipp bath oil blend contains beneficial blend features revitalizing arnica extract, cabreuva, rosemary, and pine essential oils. Dermatologist tested and recommended! Kneipp products contain plant-based functional ingredients. No paraffin, silicone, mineral oils, or animal testing.

Clients can relax in a warm bath while continuing to soften sore muscles! An amazing way to end the day - a relaxing massage followed by a relaxing bath!

Super Cute Good Luck Diffusers!

Elephants are known to bring luck, especially when their trunks are facing upwards! Looking to bring in some luck, prosperity, and success into your business? Of course you are :) well, you're already in luck, because we just got in brand new Ceramic Elephant Diffusers! These diffusers are not only adorable to have as decor in your spa, but you can retail them to your clients if their looking to bring them home! They come in a set of three, so enjoy you can enjoy them as a set, or disperse them in different treatment rooms if you'd like! Be sure to order them along with some of our matching tea light candles if you're in need!

Let It Snow!

Even though it's 60 degrees here in New York, it's still winter, and a little snow is always fun! I'm sure I'll be rescinding that statement once it becomes 30 degrees with a foot or two of snow on the ground come mid February. Looking to make it snow in your spa? Well, not actual snow, but we do have an amazing scrub that looks just like it! Be sure to check out our Pedi-Redi Snow! Pedi Redi helps to clean and prepare the feet for treatment by softening calluses and cuticles for easy exfoliation. This special blend is formulated without any dyes or fragrances, making it ideal for your clients who are sensitive to scents. You can even add essential oils to customize your own scrub! This is the type of snow you're definitely going to want at your spa all year long :)

Aromatherapy 101

If you're looking to expand the healing oils in your spa, look no further! With the new year upon us, a little bit of change can be good. Need a head start? How about a little Aromatherapy 101? One of our most up to date books we recently got in here at Pure Spa Direct is Healing Oils: 500 Formulas for Aromatherapy. You can create your own personal aromatic oils for every use - healing, pleasure, and beauty - with this comprehensive recipe book. Maybe you're just looking to refresh or expand you aromatherapy knowledge! Either way, I highly recommend it. It includes exact formulas for making hundreds of blends for stress relief, motion sickness, premenstrual syndrome, cellulite reduction, massage, skin and hair care, air fresheners, and much more! Already a pro and have your Ph.D in Aromatherapy? This book makes the perfect retail item in your spa for your clients looking to create their own customized aromatherapy blend!

Pumpkin Season Continues!

Just Because Halloween is over doesn't mean pumpkins can't stick around! To prove it, we just got in Therabath Paraffin Refill in a delicious new Fall scent - Pumpkin Cupcake. Umm, yummy! Savor what's left of Fall before the upcoming winter months with this lovely new scent. If your Vanilla cupcake refill is popular among your clients, I guarantee this will take the cake (literally)! Infused with clove leaf and orange essential oils, this sweet and spicy paraffin will warm your clients right up.

Speaking of seasons and changes - when was the last time you upgraded your paraffin warmer? When you're ready to purchase the Pumpkin Cupcake Paraffin (be sure to do so fast - our pumpkin supply seems to run out quickly!), make sure you browse our paraffin warmers before you checkout! It will be exciting to have a shiny new warmer to put your new pumpkin paraffin in :)

Aromatherapy for Fall

Do you have clients who come in congested or with head colds now that the chillier weather is approaching? If so, it may be beneficial to switch up your essential oils you offer your clients during the Fall months, so you can better serve those who suffer from seasonal allergies. 

A recent article I read highlighted certain scents that can help clear your clients sinuses and also relax their muscles if they are feeling under the weather. It's great to have a custom essential oil blend ready for each individual client if you haven't already considered! Check out some ideas below:

Frankincense
This essential oil is great for warming up the body, especially with the colder months ahead. It’s also known for its comforting properties and can help to promote healthy cell regeneration. 

Eucalyptus
Eucalyptus oil can help to relive muscles aches and pains, and can also help to boost the immune system - perfect for your clients who are suffering from a cold!

Lavender
Definitely our most popular selling essential oil! This can help to relax your clients and soothe their muscle aches and pains while boosting their immune system as well! 

I highly recommend blend the above oils for a customized Aromatherapy for Fall that you can present to your clients during the upcoming months! Be sure to check out our site - we have quite an extensive list of essential oils to choose from!

Fall Isn't Just for Pumpkins!

Pumpkin lattes, pumpkin oatmeal, pumpkin beer, pumpkin body cream, pumpkin tampons (wait these actually DONT exist, and should never)...by the time October hits, almost every retail product and food item is associated with a pumpkin. Don't get me wrong, I thoroughly enjoyed my PSL from Starbucks this morning, my apartment is already stocked with pumpkin candles and pumpkin body cream, and cans of pumpkin puree are in my kitchen waiting to be made into festive pumpkiny treats. I think it's time to give the pumpkins a break (at least for this blog post) and highlight another festive fall scent that is often overlooked: Ginger Red Currant!

If you haven't already started incorporating fall scents into your spa products yet, what are you waiting for? I'm sure you're fully stocked on pumpkin, but have you considered Ginger Red Currant as a new scent to add to your spa? The smooth fruity scent of red currant combined with spicy ginger will make your clients excited for the upcoming cooler months as well as the holidays that are rapidly approaching! 

We have an amazing product in stock now for fall. Check out our Maxim Pedi Redi Red Ginger & Currant scrub! This scrub soften calluses and cuticles and will remove dead skin while significantly reducing scrubbing time for the pedicurist. This specially formulated product contains the delicious essential and fragrance oils of red currant and ginger. Get this in your spa for the upcoming months, and your clients will thank you!

The Essential Essential Oils

I'm obsessed with aromatherapy and essential oils...and scented candles! I love walking into a business and being greeted by a lovely scent. It's one of the first things clients notice when they walk in....what they see, smell and hear are vital.

Are you using any essential oils in your entryway?
How about in services? Are you utilizing essential oils to enhance treatments? It can be a bit overwhelming with all of the different scents out there.

For general use for filling the main reception area or walk areas with fragrance, you can use synthetic or organic - whichever you prefer. I have spoken with many clients who try to keep the main scent in the business a subtle yet noticeable scent; you want clients to notice but not be turned off by an overwhelming scent. Light fragrances like ylang-ylang and blends like Peace & Harmony are excellent choices.

For use in rooms, you want to be sure not to choose scents that conflict with any scent(s) of the treatment. You don't want the phenomenal service to be marred by a displeasing mix of smells! You can always ask clients (I know some businesses that include this on their intake forms) what they like and don't like!

For use in services, you can pick and choose to fit your theme, the services, time of year...you can be pretty creative with this! Things like lavender, cedar, neroli and peppermint are all excellent choices.

There is also the option of choosing essential oil blends, or blending your own! The Complete Book Of Essential Oils & Aromatherapy is an excellent resource for all things essential oils.

Be sure to have tester strips available for clients to choose their own and to retail!

A Natural Luxury: Consider Cedar Wood For Your Spa!

Whether you're just getting started on your business, or if you're looking to revamp your spa's decor, I can guarantee you'll fall in love with the look of our Cedar Wood Foot Soak Tub. Why have the same type of foot tub every other spa in town has when you can stand out with this beautiful, luxurious, yet affordable wooden tub? Why cedar wood, you ask? I'll explain!

To start, cedar wood is highly resistant to rot and decay, which makes it long-lasting and great to be used as a foot tub. Next, it's highly sustainable, renewable, and even biodegradable which makes it eco-friendly. Aesthetically speaking, it's a naturally beautiful type of wood and will add a warmth to your spa unlike any other foot tub! It's natural, unique look will most certainly make your business stand out.

Aside from the cedar wood foot tub, did you know that we also carry Cedar Wood Essential Oils, as well as a Cedar Verbana Scented Candle? When used in topical form, cedar wood has anti-inflammatory effects on certain conditions such as arthritis and pain. It can also help to tighten and tone muscles, skin, and even conditions like acne according to an article I read. It can also be used as a sedative as it has a calming effect. Yet another reason to bring the natural luxury of cedar wood into your spa!

Massage For Allergies

With the change in seasons and sometimes chaotic weather changes, many people suffer from allergies. From itchy eyes and sneezing to headaches and full body aches, allergies can make people all around miserable.

Are you marketing your massage services to allergy sufferers? Massage is excellent for helping people deal with their allergy symptoms yet most people aren't aware of this! This is where we as massage therapists come in to educate them!

Massage is excellent at treating headaches, body pains, it boost circulation and reduce stress. It's a big circle, the symptoms are stressing the client out which is making them focus on the symptoms, making them worse. If you calm the client while easing their symptoms, the body can focus on dealing with the histamines.

Something as simple as posting a brochure or sign about your allergy relieving treatment will have clients calling to get their session in asap!

Here are some awesome relaxing and clearing essential oils to incorporate into the treatment:

Essential Oil Blend - Clear the Air
Eucalyptus Oils
Peppermint Essential Oil
Lavender Essential Oil
Lemon Essential Oil

Be creative and blend up your own mixes to add into your favorite carrier oil for a clearing facial massage!

Be sure to have extra bottles of essential oils on hand to retail to your clients!

Also, check out the Aroma Pen...perfect to retail with the oils for your clients to have instant on-the-go relief!

Essential Oils - With an Emphasis on Essential!

Ah, essential oils - probably one of my favorite spa products out there! But what makes them so great? I love how each individual oil can be used for various soothing and supposedly curative effects. While essential oils are "essential" in the sole reason that they contain the "essence" of the plant's fragrance of which they're derived from, it is important to note that different oils have different properties. Certain oils are essential for various types of aliments! Do you have enough essentials for all types of clients, especially those who receive deep tissue massages? If not, I've got you covered. See below for what I mean, and why these "essential" oils take on a whole new meaning!

Most your clients probably sit throughout the day and then cram their exercise into one quick session. This can cause excess strain on their muscles, causing spasms and inflammation. While massages definitely help to ease the pain, certain essential oils can facilitate healing as well according to an article I recently read.

Reduce Inflammation

We carry any essential oil you might need here at Pure Spa Direct. However, some are more popular than others due to their aroma and abilities to aid in soothing inflamed muscles. Peppermint is great for your clients with inflamed and overheated muscles, as it has a cooling effect. Rosemary also reduces inflammation due to its astringent properties. This can help stimulate circulation and increase blood flow to the muscles, bringing down inflammation. We have a variety of peppermint and rosemary essential oils to choose from!

Warm Muscles

While peppermint has a cooling effect, other oils have a heating effect. Juniper and ginger oils tend to warm overworked muscles. They contain natural analgesics which can help to block pain - perfect for your clients who are athletes and looking for a deep tissue massage!

Relax Muscles

Did you know that April is Stress Awareness Month? It's a good chances that your clients who are stressed out have tighter muscles. Both chamomile and lavender essential oils can help calm down your clients who are extra stressed and hold tension in their muscles. They are personally my favorite, as I love their scent.

Click here to see all of our essential oils, and stock up on what your missing to help your clients in need. They are also perfect for retailing to your clients after each session!

Amber Dropper Bottles - Perfect For Custom Blending

Glass dropper bottles are great for blending bespoke blends of natural

Dropper Bottles

oils and essences. Whether its custom blending essential oils or carrier oils, PureSpa.com has a great selection of glass dropper bottles in various sizes and colors.  Dropper bottles are very popular with facialists, massage therapists and wellness practitioners.  You are sure to find a glass dropper bottle to fit your essential oils and blending needs.

Keep in mind that you should always test your product with the packaging to ensure stability and compatibility.

PureSpa.com also has a large selection of empty spray bottles, storage bottles and nail polish bottles for salon and spa services,

Winter Scents!

I have been talking with many clients the last 2 weeks about essential oils. Everyone is in full swing switching over the scents they are using in services to the more winter-esqe ones.  Have you brought in anything new for the winter months to help with sinuses, headache and the dreaded holiday stress?

The winter favorites include eucalyptus, sage, wintergreen, spearmint, clove and calming blends!


Be sure to check out our immense line of different essential oils and diffusers!

Oils!

We move a lot of oils from the Pure Spa warehouse. Essential oils, massage oils, cuticle oils and many more. However, this week goes to Cirepil's Pre-Depilatory Oil! Waxing, warm weather, and pre-dep oils - its shaping up to be a good summer... why? I have no idea... I'm just a shipping guy! See our great Cirepil Pre-Depilatory Oil selection HERE!

New Essential Oil Blends for an Enhanced Client Experience

Essential oil blends are great for personalizing your clients experience. Whether you want to provide them with relaxation, an uplifted feeling and energy, or help them feel more focused, these new Essential Oil Blends by Now will be a great addition to your collection of essential oils! You can add them to a carrier oil for massage, add to a diffuser, or even create a room mist by adding a few drops with water to a spray bottle.

5 New Essential Oil Blends by Now

• Peace & Harmony - A calming blend that elevates centering and balancing with peppermint, patchouli, orange, lavender and basil oils. Minty floral herb aroma.
• Clear the Air - A purifying blend of peppermint, eucalyptus, hyssop and rosemary oils. Fresh mint aroma.
• Cheer Up Buttercup - An uplifting blend of bergamot, orange, lime, lemon and grapefruit oils. Citrus with light herbal aroma.
• Mental Focus - Promotes balance and focusing with a blend of lemon, peppermint, wintergreen, basil, rosemary and grapefruit oils. Minty citrus with wintergreen aroma.
• Peaceful Sleep - Encourages relaxing with a blend of orange, tangerine, lavender, chamomile, ylang ylang and sandalwood oils. Floral citrus aroma.

Create a Room Mister:

Add 30 drops of the essential oil blend to 1 oz.of water in a spray bottle.

Incorporating these essential oil blends into your services will enhance the overall client experience.

Get your Essential Oils NOW!

New for us (or at least me) in the Essential oil game is the NOW brand! I love smelling all the new oils that we get each day. Some are a little stronger than others and all the guys have their favorites. My personal favorite (for the moment) is Grapefruit... why? I have no idea... I'm just a shipping guy! See our great NOW Essential Oil selection HERE!

NOW... Yes, I Said NOW! NOW Essential Oils & Carrier Oils That Is....

NOW stands for Nutrition for Optimal Wellness, and they are a manufacturer of natural products that "Empower People to Lead Healthier Lives".  Sounds impressive, but what IS impressive is the quality of their amazing essential oils and carrier oils which are now available at Pure Spa Direct!

NOW is the world's largest manufacturer of essential oils and has been making the finest oils since 1968. All oils are 100% pure, natural and paraben free. NOW also incorporates Good Manufacturing Practices (GMP), meeting established specifications for quality and is audited by the FDA, further attesting to NOW's highest quality standards.

All that good stuff aside, the bottles will look nice in your spa / salon! Sizes range from 1 oz. to 4 oz. Here are some of the amazing options:

• Bergamot Essential Oil / 1 oz.
• Cinnamon Cassia Essential Oil / 1 oz.
• Clarly Sage Essential Oil / 1 oz..
• Clove Essential Oil / 1 oz.
• Eucalyptus Essential Oil / 1 oz.
• Geranium Essential Oil / 1 oz.
• Grapefruit Essential Oil / 1 oz.
• Jasmine Scented Essential Oil / 1 oz.
• Lavender & Tea Tree Essential Oil / 1 oz.
• Lavender Essential Oil / 1 oz.
• Lavender Essential Oil Organic / 1 oz.
• Lemon Essential Oil / 1 oz.
• Lemongrass Essential Oil - 100% Pure / 1 oz.
• Oregano Essential Oil / 1 oz.
• Patchouli Essential Oil / 1 oz.
• Peppermint Essential Oil / 1 oz.
• Rose Absolute 5% Essential Oil Blend / 1 oz.
• Rosemary Essential Oil / 1 oz.
• Sage Essential Oil / 1 oz.
• Spearmint Essential Oil / 1 oz.
• Sweet Orange Essential Oil / 1 oz.
• Tea Tree Essential Oil / 1 oz.
• Tea Tree Essential Oil / 16 oz.
• White Thyme Essential Oil / 1 oz.
• Ylang Ylang Essential Oil / 1 oz.

Check out the great selection of NOW Products here:
http://www.purespadirect.com/SearchResults.asp?mfg=NOW

Also check out our entire Essential Oils Category... about 500 to choose from!
http://www.purespadirect.com/Aromatherapy-Essential-Oils-s/412.htm

Increase Your Earnings at Your Massage Business by Retailing!

 I have just recently found out that massage accounts for 70% of services provided at spas. 70% is a lot! Knowing that most of your spa clients come to the spa for massage services, we can use this information to increase your earnings! It is not common for massage therapists to retail to their clients, but it should be!

If you are using products that you know, love, and trust, then you should have no problem selling them to your clients. Some examples of items you can offer your clients are essential oils, Bio-Freeze, aromatherapy candles, hot/cold packs, lotions...the list can go on. Body care should definitely be part of your retail display along with the various skin care items.

A great way to inform your client of products that you can offer them is to use them in the services and educate the client on the use of the product as well. The more knowledgeable you are about your retail products, the easier it will be to offer to your clients, which leads to increased profits for your business!

Great Retail Items for Massage:
Essential Oils
Candles
Biofreeze
Boca Terry Robes
Hot & Cold Packs

Smokin! The New Nebulizer Essential Oil Diffuser

By now it's no secret I am obsessed with essential oils and all things good smelling.
I'm beyond excited for the newest addition to the Pure Spa Direct product family.

The Ultrasonic Nebulizer Essential Oil Diffuser- White Oak is my new favorite!

It has a unique look to it and functions perfectly. It adds humidity to the air (which if you're like me both the forced heat in the winter and air conditioner in the summer leaves me feeling all sorts of dried out) while misting your favorite scents into the air. It has a large enough water capacity to last all day!!!

Did I mention it has ambient lighting?!? Looks great, lasts all day and has mood lighting??? It doesn't get much better in the diffuser world in my opinion. Oh wait, the price....way less than you would expect. It's so affordable you can have one in every treatment room.

Don't forget to stock up on essential oils to always have new and exciting aroma's throughout the business!