Showing posts with label competition. Show all posts
Showing posts with label competition. Show all posts

Sunday, November 19, 2017

Hot Oil Massage? Yes Please!

Maybe it's the weather here in NY starting to get a bit colder, all I can think of is getting a massage from a therapist who uses warm oil or lotion.  It struck me, even as a massage therapist, that my brain automatically went to thinking of therapists who warm their oil, rather than just thinking "I'm going to get a massage".

Something as simple as a bottle warmer can make the difference for your clients. You don't necessarily have to use it with every client, if you aren't a fan of working with warmed oil/lotion. Having it as an option however, may be a great investment. It may just be the tipping point for clients choosing your services or your competitor.

There are many options and styles to choose from to fit any budget!


Tuesday, September 12, 2017

Diamonds Are A Girls Best Friend!

In the last week, many of the estheticians and spa owners have mentioned the increase of clients, now that schools are back in session. Another thing they had in common, was looking to give the parents something extra special. Diamond treatments and packages are an excellent way for clients to feel pampered, relaxed and rejuvenated. From full packages including diamond micodermabrasion, diamond facial masks and organic high quality tasting tea of their choice, designed with purpose to single treatments - diamonds are a girls best friend!

Here are some of the favorites from solo practicioners and 5 star spas from across the world:

Silhouet-Tone Silver Peel Crystal-Free Diamond Microdermabrasion

If you are looking for something special for parents celebrating or sad over school starting, you may also want to think about a "parent special" or, if you're looking for something new to sparkle on your menu, these diamonds are affordable and designed to make you more money!


Sunday, August 16, 2015

Extra Extra! What Extras Do YOU Use To Gain Your Clients' Loyalty?

It's no secret, especially in this industry that it is the little things that are important. So much so that your client retention can depend on those little things. Offering little extras to your clients can mean the difference between them coming back to you, or seeing what your competition is doing.

Everyone wants and likes to feel special, your clients are especially. You are in a unique position to make them feel beautiful inside and out. I've mentioned before that showing your clients you care about them as a person, can be the difference between a spa hopper and a life long relationship.

It could be something as little gifts like a sample from the amazing Control Corrective line! (pick items tied into the services they come in for or retail items!), client appreciation days/specials even something as complimentary Eco-Fin treatments! Pay attention to your conversations with clients, note important events or likes on their profile or service card. The key is to make sure you look over the profile card BEFORE they come in for the appointment. Bring up whatever it is during your conversation, they will be impressed you "remembered". If they have an event or something they are excited for coming up, offer a complimentary add on, retail item (even a few sample packs or mini nail polish if you don't want to offer full size gifts) or even a coupon off their next visit.

I know most salons/spas offer complimentary beverages, how is your presentation? I love seeing drink dispensers that are on the fancier or unique looking side. The Vitajuwel line is beautiful, unique and comes elegantly packaged making a great presentation if you decide to retail them!

Thursday, July 23, 2015

The Essential Essential Oils

I'm obsessed with aromatherapy and essential oils...and scented candles! I love walking into a business and being greeted by a lovely scent. It's one of the first things clients notice when they walk in....what they see, smell and hear are vital.

Are you using any essential oils in your entryway?
How about in services? Are you utilizing essential oils to enhance treatments? It can be a bit overwhelming with all of the different scents out there.

For general use for filling the main reception area or walk areas with fragrance, you can use synthetic or organic - whichever you prefer. I have spoken with many clients who try to keep the main scent in the business a subtle yet noticeable scent; you want clients to notice but not be turned off by an overwhelming scent. Light fragrances like ylang-ylang and blends like Peace & Harmony are excellent choices.

For use in rooms, you want to be sure not to choose scents that conflict with any scent(s) of the treatment. You don't want the phenomenal service to be marred by a displeasing mix of smells! You can always ask clients (I know some businesses that include this on their intake forms) what they like and don't like!

For use in services, you can pick and choose to fit your theme, the services, time of year...you can be pretty creative with this! Things like lavender, cedarneroli and peppermint are all excellent choices.

There is also the option of choosing essential oil blends, or blending your own! The Complete Book Of Essential Oils & Aromatherapy is an excellent resource for all things essential oils.

Be sure to have tester strips available for clients to choose their own and to retail!

Thursday, July 10, 2014

Easily Build Client Loyalty

With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It's great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.

Always be checking out what's new in the industry as far as new products, new ingredients, trends and what client's are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.

Look for ways to engage your clients with loyalty programs, packages, referral incentives...the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you'll be offering next....and tell their friends!

Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.

Looking for ideas or information on what's new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!

Thursday, May 22, 2014

Setting Yourself Apart From Your Competition

One of the main goals in any business is to be remembered for great services, experiences, staff and results. Sometimes it can feel overwhelming to seem unique or find ways to set yourself apart from your competitors. While the main thing owners/managers tend to focus on is the service menu, there are small details that can have huge results.

I just read an article in DAYSPA magazine that got me thinking of the different businesses I've been to over the years that stuck in my head, and why. I'll never forget years ago I went to a salon and they had someone going around with a refreshment cart to offer complimentary cucumber water, tea, wine and champagne and little nibbles. At that time, I'd never been to a salon that had anything other than a water cooler with paper cups. Almost 20 years later and I still remember the salon.

Offering a selection of herbal teas or something as simple as infused water may be the extra something that sets you apart for them.

Another option, rather than offering a groupon deal, discounts or coupons is to gift clients with a goodie bag of product samples from your retail line. It's a great way to introduce the products to clients and they feel appreciated when given a special gift. Take it a step further and let them choose 2 or 3 products they've been dying to try but haven't committed to purchasing yet. If you aren't retailing, it's a great time to start. You can significantly increase your profits by retailing quality lines and showing the value to your clients.

Do you offer a rewards club or member card? Giving clients a card to punch every time they receive a service leading up to a free service may be enough to get them to come in more often than if they never received any incentive. Also, have your technicians ASK clients for their card to punch. This instills a different level of confidence in your appreciation for the client. I know many times I've remembered about my loyalty card AFTER I left and it was too late.

Are you located in an area with shops, theaters or restaurants? There is a great opportunity for businesses to help each other with referral services. You could offer light appetizers from a local restaurant, offer to book a reservation for your clients while they are getting their services done or have the restaurant offer to add one of your services onto their guest's check.

Thinking outside of the box and even asking your clients for feedback on what would make their overall experience better is a great way to stay ahead of the competition and boost client retention.

Saturday, December 1, 2012

The STARS Photo Competition - What's New for 2013?


The popular STARS photo competition in Chicago, IL that has been around since 2000, has added new and exciting categories for their 2013 contest!

This STARS contest is open to salon professionals who have been licensed for more than three years and the newly added RISING Star category is open to ONLY students who are currently enrolled in an accredited cosmetology school. The contestants entries are judged on technical merit, execution and suitability of the styles of each category, and also concept and overall approach. A select panel of leaders in the industry will be the final judges.

Check out the new categories:

  • Makeover Expert
  • ColorAmerica Colorist of the Year
  • Hair Fashion Visionary – Avant Garde
  • Texture Champion
  • Day to Night
  • Men’s Look Champion
  • International Nail Technician of the Year
  • RISING Star of ABS 2013  - For Students Only
  • THE ULTIMATE STARS AWARD


The deadline for entries to this contest is January 25th, 2013! Get all your hair supplies here at Pure Spa!! We have everything you need to create your outstanding looks to be entered!