Showing posts with label client retention. Show all posts
Showing posts with label client retention. Show all posts

Sunday, November 19, 2017

Hot Oil Massage? Yes Please!

Maybe it's the weather here in NY starting to get a bit colder, all I can think of is getting a massage from a therapist who uses warm oil or lotion.  It struck me, even as a massage therapist, that my brain automatically went to thinking of therapists who warm their oil, rather than just thinking "I'm going to get a massage".

Something as simple as a bottle warmer can make the difference for your clients. You don't necessarily have to use it with every client, if you aren't a fan of working with warmed oil/lotion. Having it as an option however, may be a great investment. It may just be the tipping point for clients choosing your services or your competitor.

There are many options and styles to choose from to fit any budget!


Thursday, March 17, 2016

Boost Your Profits For Under $500!!!

For under $500 you have the ability to expand your facial and retail sales, it IS that simple! By incorporating a skin scanner into each clients consultation.

A skin scanner uses black light and magnification to show variety of skin imperfections, that are undetectable with the naked eye. There are mirrors inside so the client is seeing exactly what you see. This gives you the ability to explain how and what services will be most effective for their concerns. It shows the client your commitment to their skin concerns, endearing them to you. This makes it easier to recommend more services to enhance results, offer package services, upsell add on services, an it opens up the doorway to retail specific products to them (the spascriptive pad is perfect for this!).

With everyone getting ready for prom, wedding and the Spring/Summer seasons, healthy skin is a top priority. This is one of many tools on the market today that can set you miles apart from your competition, don't get left behind!

Sunday, September 27, 2015

Are Your Clients Bored? Check Out Some Ideas to Keep 'Em Coming!

Even with seasonal menu changes, clients can become used to your menu options which can lead to boredom - which can lead to them checking out what your competition is offering.

Are you offering things like "treatment of the day/month"? This is a great way to get clients to try new services, even at a discounted rate. You can introduce them to the next level of service, improve their results and increase their loyalty to you. Be sure to pick something from different categories each month to expand what your clients are coming in for. Things like microcurrent, high frequency, and body wraps are always great. Even offering an add on off the month like Eco-Fin or a collagen neck treatment can be successful for clients who have been on the fence about trying something new.

Do you have staff picks displayed in your retail section? Clients like to see what the professionals recommend and use themselves. This is a great way to boost retail sales and again, introduce new products and services to clients. As you've probably seen, once you get your clients talking they are more open to suggestions.

I've seen great success in companies that offer a monthly "how to" class. Whether it be proper techniques to use at home or on how to pick products for their skin type. Be sure to have products ready to demo, samples, sample jars and for purchase.

Sunday, August 16, 2015

Extra Extra! What Extras Do YOU Use To Gain Your Clients' Loyalty?

It's no secret, especially in this industry that it is the little things that are important. So much so that your client retention can depend on those little things. Offering little extras to your clients can mean the difference between them coming back to you, or seeing what your competition is doing.

Everyone wants and likes to feel special, your clients are especially. You are in a unique position to make them feel beautiful inside and out. I've mentioned before that showing your clients you care about them as a person, can be the difference between a spa hopper and a life long relationship.

It could be something as little gifts like a sample from the amazing Control Corrective line! (pick items tied into the services they come in for or retail items!), client appreciation days/specials even something as complimentary Eco-Fin treatments! Pay attention to your conversations with clients, note important events or likes on their profile or service card. The key is to make sure you look over the profile card BEFORE they come in for the appointment. Bring up whatever it is during your conversation, they will be impressed you "remembered". If they have an event or something they are excited for coming up, offer a complimentary add on, retail item (even a few sample packs or mini nail polish if you don't want to offer full size gifts) or even a coupon off their next visit.

I know most salons/spas offer complimentary beverages, how is your presentation? I love seeing drink dispensers that are on the fancier or unique looking side. The Vitajuwel line is beautiful, unique and comes elegantly packaged making a great presentation if you decide to retail them!

Thursday, July 17, 2014

Help Your Clients See Better Results After Every Treatment

When it comes to retailing items in this industry, most people think of skin care lines, apparel, candles, makeup and general feel good items. What about hand held, portable equipment?

Retailing certain pieces for at home use is a great way to provide clients with a way to maintain results in between their visits with you.  It opens up dialogue between you and your clients on maintenance and at home care as part of the overall health package. 

You have the opportunity to educate clients on their routines and products they use so they can achieve their goals safely, and effectively. I'm sure you would rather see them leave with a piece of equipment you know will garner results rather than them buy something off the Amazon or Ebay that could potential have adverse results! For clients, they can feel confident that you are providing them with a valuable piece of the puzzle, no guesswork involved!

Here are some effective and affordable products that are perfect for retailing:


Offering easy to use, affordable and effective at home equipment is the perfect opportunity to enhance results, client trust and loyalty.

Thursday, July 10, 2014

Easily Build Client Loyalty

With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It's great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.

Always be checking out what's new in the industry as far as new products, new ingredients, trends and what client's are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.

Look for ways to engage your clients with loyalty programs, packages, referral incentives...the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you'll be offering next....and tell their friends!

Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.

Looking for ideas or information on what's new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!