Showing posts with label client loyalty. Show all posts
Showing posts with label client loyalty. Show all posts

Saturday, January 6, 2018

SOAP And You

When I was in massage school, our teachers instilled in us the importance of keeping detailed client records or, SOAP notes. At the time, many thought of it as a way to simply to track progress and as a refresher to jog our memories. It wasn't until we actually got out into the world to practice, to really understand the impact of SOAP notes.

For those unfamiliar with the term, SOAP notes stand for the following:

Subjective
Objective
Assessment
Plan


While keeping detailed client notes is an excellent way of charting progress and change, it is vital in business to protect yourself. If, for some reason, a situation arose where your services were questioned (medical reasons, insurance, legal etc), having detailed accounts of each client is imperative. It is much easier and more reliable to refer to documented information than that of "let me think for a second" and try to remember. It is also important to remember to document what the client tells you, from medications to likes/dislikes - you'd be surprised how these seemingly small pieces of information can have a huge impact!

It also gives your clients the confidence that you're paying attention to them, their body and their needs. Confident clients are loyal clients!


Sunday, December 31, 2017

Body Workers: Clients With Chronic Pain

If you're a body worker, is the bread and butter of your business clients with chronic pain or injury? If so, do you offer massage add ons or a variety of techniques to choose from?

Tiered services other than hot stone and/or aromatherapy seem to be something seasoned body workers shy away from. While making your hour long service a better value than the half hour one, what other ways are you maximizing your profit potential? 

For clients with chronic pain, not only can the variety keep them coming back, the value of choice and additional relief may gain their loyalty.

So what to offer? If you like to test the water before jumping in, start small. A small investment with solid returns sounds like a good place to start right? Check out Eco Fin. This all natural hydrating treatment is an alternative to paraffin. Many people with chronic pain have had, or are at least familiar with paraffin (especially clients who went through physical therapy for an injury), making it an easy conversation. The starter kit is all you need to test the waters. At $1.60 per treatment cost, if you only offered the service for $10.00, you don't need a calculator to see how profitable it is! 

For those who run full speed and cannon ball in, how about cupping? Phenomenal for chronic pain, professional and Olympic athletes go for treatments regularly to improve and recover. Cupping has been shown to help release adhesions, scar tissue, relax muscles in spasm, decrease trigger point pain, lymphatic drainage, decrease tissue changes and inflammation. 

Give us a call, send an email (christine@purespadirect.com to reach me directly), or come find us on live chat for more ideas and ways to ease your clients pain and maximize profit potential!


Tuesday, April 11, 2017

Client Loyalty- A Vital Key To Success!

How are you showing your repeat clients that you appreciate them choosing to give their hard earned money, to you? The staff members saying "thank you" and "have a nice day", while sincere, are expected as a common courtesy in business. What are you doing to thank them for coming back to see you, and not to your competition? What is your competition doing that keeps their clients from coming to see you? Are your clients feeling bored or like just another dollar sign? Those feelings are what lead your clients to go "try something new" - your competition...with the potential of not coming back.

If you're not sure, concerned or want to simply start going above and beyond what your clients expect, May 1st is the day for you to start! May 1st is National Loyalty Day, while not one of the major holidays in the world, it's a great opportunity to shine.

You can make a big event out of it, complete with food and drinks, music, raffles, giveaways (think grand opening!), treatment demos and product samples. You can choose to have a special service at a discounted rate, or even a special menu (awesome opportunity to test out anything you've been wanting to bring on but weren't sure how it would sell) for just your VIP clients if you have tiers. The ways to work this are limited only by what you want the outcome to be!

Never miss and opportunity to wow your clients and show them you appreciate them. If you don't, your competition will!

Thursday, July 10, 2014

Easily Build Client Loyalty

With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It's great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.

Always be checking out what's new in the industry as far as new products, new ingredients, trends and what client's are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.

Look for ways to engage your clients with loyalty programs, packages, referral incentives...the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you'll be offering next....and tell their friends!

Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.

Looking for ideas or information on what's new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!