Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Thursday, August 17, 2017

Massage Menu In Need Of A Boost?

Looking for something different to add to your massage offerings? How about a simple "homemade" oil to have your clients relaxed and visualizing lounging on a tropical island?

Here is a super simple recipe that is cost effective for you and can be sold as an upcharge to any massage!


In an amber bottle, mix 1/4 cup of avocado oil with 6 drops of vitamin e oil, 2 drops of lime essential oil and 2 drops of lemon essential oil.  Put the cap on the bottle and shake well to ensure everything mixes.


It's as easy as that!


This oil is great for any client with dry, dull skin or dehydrated skin. Vitamin E has been used in many anti-inflammatory treatments and great for stretch marks!


Just a few ingredients can bring new life (and profit) easily to your business!

Thursday, August 10, 2017

Tools For Tightness

Everyone experiences a tight muscle every now and then, for some, all of the time.

Massage is obviously an excellent way to get some relief and loosen muscles. For the therapist, having tools helps treat the client, as well as saving their hands.


Here are some of the benefits of massage tools:
  • Effective in loosening tight muscles and trigger points (depending on which you go with)
  • Just as effective for self care for the therapist
  • Economical
  • Can be retailed to further boost profits
  • Easy to use

Now for some of our clients favorite tools:

Foot Rubz - For less than $7.00, you have a tiny powerful ball of relief. This is an easy retail item! Leave a few testers out, use them in a service and place a container at the reception counter!
Jacknobber II - awesome for trigger points!
Footsie Roller - Double by Body Tools
Tiger Tail Self - two sizes to meet your specific needs!
Core Stones - looking for something highly effective that clients will ooh and ahh over? Go check these out!

Take a look at all of the massage tool options to find the best one for you!

Friday, July 21, 2017

Clients Sore From Too Much Summer Fun?

Summer seems to bring out the weekend warrior in many people, which can result in sore muscles.

Looking for a quick, cost effective and easy add on to help soothe those aching spots?

Check out this poultice recipe:

Mix the following together in a large poultice bag and apply to the affected areas - it's as easy as that!

1 ½ cup Comfrey Leaf

½ cup Arnica Flower

Add ons should be easy, effective and profitable! Looking for more ways to increase the profit of services, give us a call!


Saturday, June 24, 2017

Hot Summer Retail Item: Beard Brushes!

Summer is officially here!

I'm a huge fan of retail sales, especially impulse buys at the register. People are getting ready to leave, feeling amazing after their service - this is the prime time to get them some great retail products!

Having a useful retail item at the checkout makes for an easy sell. It's no secret these days that guys want to look their best and are going to the spa/salon more frequently. For your bearded clients (and those that love them!) need a beard brush to keep those viking-esq hairs tamed and looking amazing.

Scalpmaster has you covered with awesome looking beard brushes in a container! Boar bristles, wooden handle and a fun design - all for less than $2.00 a brush!

Pop this container next to the register and get those summer retail sales kicked off!

Tuesday, June 20, 2017

Looking For A Natural Product With A Variety Of Uses? Witch Hazel To The Rescue!

Keeping with the natural product craze, here's a product that is a quiet storm in the industry. Witch Hazel has many beneficial uses but never really gets the spotlight.

While it's a great natural astringent, it is also excellent in many other applications. You can mist your clients skin after steaming to to refresh the skin without drying. It's also awesome as a toner to help balance the ph level in skin. You can even use it as the liquid for body treatments that use mud or clay.

Here's a quick overview of the big things this little liquid helps with:

  • works as an all-natural astringent
  • works as a refreshing toner
  • soothes skin after shaving
  • soothes skin after waxing
  • used to remove makeup and oil
  • refreshes skin after exercise


You can also go with the leaf to make your own fresh body treatments!

Versatile, inexpensive and effective - you have yourself a multi use product for less than $25!

Tuesday, April 11, 2017

Client Loyalty- A Vital Key To Success!

How are you showing your repeat clients that you appreciate them choosing to give their hard earned money, to you? The staff members saying "thank you" and "have a nice day", while sincere, are expected as a common courtesy in business. What are you doing to thank them for coming back to see you, and not to your competition? What is your competition doing that keeps their clients from coming to see you? Are your clients feeling bored or like just another dollar sign? Those feelings are what lead your clients to go "try something new" - your competition...with the potential of not coming back.

If you're not sure, concerned or want to simply start going above and beyond what your clients expect, May 1st is the day for you to start! May 1st is National Loyalty Day, while not one of the major holidays in the world, it's a great opportunity to shine.

You can make a big event out of it, complete with food and drinks, music, raffles, giveaways (think grand opening!), treatment demos and product samples. You can choose to have a special service at a discounted rate, or even a special menu (awesome opportunity to test out anything you've been wanting to bring on but weren't sure how it would sell) for just your VIP clients if you have tiers. The ways to work this are limited only by what you want the outcome to be!

Never miss and opportunity to wow your clients and show them you appreciate them. If you don't, your competition will!

Thursday, April 6, 2017

Are You Retailing Facial Masks?

It's no secret that retailing, makes up a big chunk of your profits. Anyone not retailing is missing out on an incredible and relatively easy revenue stream for their business. From franchises and large salons, to solo practitioners and those renting space - there's an equal opportunity to boost your bottom line.

While there are many complimentary skin products from cleansers to sunscreens, facial masks are on a steady rise in high end spas as a top selling retail item. Since clients may not be coming in as often as you'd like for their facial, you have an awesome opportunity to ensure they're still taking great care of their skin between services. You can select the perfect mask for their skin type/condition for them and any supplemental items they may need (think cleansing brushes, serums, scrubs) and educate them on their skin care routine. For those extra busy practitioners, you can use a Spascriptive Pad to send them to the retail area!

Here are some of the best selling and staff favorites:



Give us a call at 800-434-0018 or live chat (www.purespadirect.com) us for help picking out the perfect masks to retail to your clients!


Wednesday, April 5, 2017

Waiting In Style! New Waiting Benches



Have you ever gone to a spa or salon excited for your upcoming service only to be sat in an uncomfortable or dated reception furniture?

You want your clients to feel 100% pampered and appreciated, having a waiting area that does not match the level of services you offer, makes a difference to clients.

We recently added some stylish waiting benches by DIR Group that will bring the look and feel of your reception area up a few notches :)

Here are some client and staff favorites:




Take a look at all the different waiting bench options here!

With comfortable reception furniture, your clients will gladly "take a seat" while waiting for their treatments!

Wednesday, March 29, 2017

Short On Space? Check Out This New Tall Trolley!

A common theme I've noticed with many clients is storage space or having a small work area. You don't need to sacrifice supplies or the treatments you're offering if you don't have much room to work with.

One of the newer additions to the Pure Spa Direct line up is the DIR Beauty Cart. With a sturdy metal frame and at 36" high with 4 glass shelves, there is plenty of room for equipment, supplies and even a few retail items! Did I mention it's also under $100? Durability, convenience and affordable - it's a great choice for any business!

Sunday, February 5, 2017

You're Getting Very Sleepy - Help Your Clients Get Restful Sleep!

Sleep, it's no secret a good night's sleep is imperative to your health and skin health - they don't call it beauty sleep for no reason! Despite knowing this, many people rarely get a decent night sleep, let alone a good one.

Do you talk to your clients about the importance of restful sleep in relation to their skin care concerns? Do you offer any treatments that help promote sleep? Finally, do you offer retail items to help them get the best possible sleep?


Here are some of our sleep/relaxation related products for use in services and retail!

 Ultimate ZZZZs Silk Sleep Mask 
This is a must if you have clients who have trouble unplugging or need the noise of a television to fall asleep to. Having a dark space helps your body release all those lovely sleep hormones/chemicals. Eye masks can be just the thing to help someone get their best night sleep!

Beauty Sleep 
This is actually a supplement to help promote sleep! Available in various retail displays to perfectly fit your counter!

Essential Oil Blend - Peaceful Sleep / 1 oz. 
Perfect to go in a diffuser at bedtime!

Music Cd's

Lavender Essential Oil 
Extremely popular for relaxation! Pick out the scents you think would work best or a blend!

Aromafloria Stress Less Ocean Mineral Bath Salts
These little guys are amazing! They also have a muscle soak one that is heavenly! 

You can really wow them and have your own sleep room! A dimly lit (salt lamps are amazing for this!) or dark room with super comfortable loungers, soft music and offer the sleep masks!

For a very small investment, you can increase retail sales and help your clients get some well-deserved rest!

Thursday, January 19, 2017

Hot Retail Items - Pharmagel Essentials!

Looking for a profitable retail item to kick off the get money tree growing this year?  
Here are two perfect solutions for you that will boost profit and keep your clients skin happy!


Pharmagel Daily Essential - packaged in an adorable bag, this kit has everything your client needs to keep their skin looking awesome wherever they go! The kit includes Hydra Cleanse,  Botanical Tonique and Firma Derm, a perfect trio for healthy skin!

Pharmagel Eye Essentials - also comes in a cute case this kit includes a powerful duo of Pharma-C Serum and Eye Proté !

These make a great addition to any retail space!

Friday, December 30, 2016

The Mother Of Massage Tables - Nuage Vector™ +Studio by Living Earth Crafts!!!

When I started massage school many moons ago, I would have never dreamed up a table better than the Nuage Vector™ +Studio by Living Earth Crafts!

The quality of the Living Earth Crafts line is unparalleled and this table is no exception!

With so many options to choose from for color, cushioning, width and even a face cradle with sound, you're basically building your dream table. Now for the truly awesome features of this table....

It's all electric which, if you're used to having wooden knob adjustments to raise/lower your table - you'll adore this! 

It has chroma therapy lighting - if you're not familiar with this, I highly suggest checking it out. The use of colored lighting has been shown to be helpful with relaxation.

My favorite feature is the embedded digital table warmer. I'll say it again, it has a built-in digital table warmer. No more annoying cords to stumble over or table warmers bunching up anywhere.

A few more unique features include acoustic resonance, embedded Bluetooth® stereo speakers, Apple iPad® control system, meditative nature journeys—seriously, there isn't anything else you need on a table to offer an amazing experience to every single client. 

If you're looking to take your business to the next level, you've found it!

Don't forget you can finance equipment and furniture so you can keep your cash flow flowing!

Thursday, December 29, 2016

New Year, New Carts!

As we wind down to the end of 2016, many of our clients have mentioned updating or changing the look of their business going into 2017. Some are going with a full overhaul of their color schemes, while others are bringing in small pieces of furniture to accent the look they have. Whether you would like to update just the reception area or the whole place, we're here to help!

One of the newest additions to the Pure Spa Direct family is new accessory carts by Deco Salon Furniture. My favorite thing about these carts is that they are available in different colors! Perfect for adding a touch of color to any room, these carts feature ample storage with two drawers, glass top, and space for equipment.

Whether you want to be able to roll your hot towel cabinet from room to room to save on space or display any retail items being used in services - this make it super simple!

Thursday, December 8, 2016

Pedi Bowl Too Heavy?

This may seem like an odd thing to be excited over but, I'm super excited for the PediBowl Dolly by Touch America!

I speak with a good amount of clients who need to be able to move their pedicure bowls quickly and easily. Whether it's due to the weight or distance they need to move it or due to physical limitations, lifting a full pedicure bowl can be a challenge.

With a bottom base able to fit up to a 15" base, this sturdy lil' guy will be flying off the shelves!

This time of year is excellent for replacing aging pedicure bowls, add in this dolly and you'll be amazed at how many more services you may be doing simply by saving some time (and back aches!) on each service!

Thursday, October 20, 2016

Clients With Pain? Biofreeze To The Rescue!

I know many people these days (especially with the cooler weather approaching in many places) who experience muscle pain regularly. From their regular daily activities to injuries and plain old getting older, muscle pain is no joke!

When your clients come in for services (not just massages!) are you addressing their muscle pains in any way? If they aren't coming in for massage and noting they're in pain  - perfect time to offer massage! If you don't offer massage, you can still help them by retailing one of our best selling pain relief lines!

Biofreeze is a great product for use in services AND amazing to retail! I carry a roll on with my at all time - it works better than anything I've tried! Available in gravity packs, tubes, rolls, sprays and pump sizes for back bar use!




Wednesday, October 5, 2016

Scent or No Scent, That Is The Question

Many clients will ask what the most popular scents are at various times during the year. While it is incredibly important to have the right scent(s) to boost business and create a mood, it's also important to remember the power of unscented.

There is a good chunk of people who either are allergic or sensitive to scents, or flat out don't enjoy them for one reason or another. Do you have unscented options for your treatments? Do you have a "scent free" area for clients with severe sensitivities or who may be experiencing migraine symptoms?

Why not ask clients or send out an email poll about it? Get their thoughts on having a scent free section or if there are ever times they would prefer to have an option of scented or unscented. The worst that will happen is they have zero opinion. For those clients who DO have a preference, it will make a huge impression on them by asking....and accommodating their responses.

From massages to nail services, sometimes a simple option can make all the difference!

Tuesday, September 27, 2016

National Healthy Skin Month

November is National Healthy Skin Month. By now, you've already got your seasonal menu items planned out, and hopefully on their way. Why not advertise that November is National Healthy Skin Month and throw out some awesome specials for that month only?

Have a special menu, offer discounted first time services or packages. Offer a complimentary add on service to introduce a new treatment to existing clients and of course, don't forget retail items! The possibilities are endless! Not sure what to offer? Here's some of our clients favorites:




Thursday, September 22, 2016

Start The Holiday Retail Push Now!

As we step into the fall season, as crazy as it sounds....the winter holidays will soon be here. As much as I don't want to start thinking about it, preparation saves a lot of headache, stress and panic. I'm sure many of your clients (and you!) may feel the same.

While you're taking care of their other needs, why not start to spotlight some awesome holiday gift selections? Convenience is key for many people so, while they're waiting or walking around, spotlighting a few great gift ideas they can scoop up and put away for the holidays is an easy sell.

One of the all time best selling holiday retail items is candles! Check out the newest addition to our candle family in awesome scents and clever names like Sparkling Snowflake!

Check them all out here:

Root Candles

Don't be left in the dark once the holiday craze hits!

Thursday, September 15, 2016

Transitioning To Fall and Winter!

We've been speaking with many clients the last few weeks about their fall menus as well as the upcoming holiday season. While it may seem far off, it will be here before you know it!

Here is one of my all time favorite recipe combinations for the fall and/or winter season that can be used in a multitude of services:

Cinnamon Comfort (or whatever name you'd like to use!)
To start off, create the mood. Fill a diffuser with water and add in the following essential oils: 2 drops of Clove, 5 drops of Cinnamon, and 4 drops of Ginger -  for every ounce of water.

For massages, mani/pedi treatments etc, you can make the following massage oil, cream or lotion:

In a mixing bowl,  mix 4 oz. of unscented oil, cream, or lotion with the following essential oils:  1 drop of Clove, 3 drops of Cinnamon, and 2 drops of Ginger and mix well.

For a cinn-ful body scrub/polish:
In a mixing bowl, mix 8 oz. of unscented salt or sugar with 4 tablespoons of a carrier oil and mix well.  Add in the following essential oils: 5 drops of Clove, 10 drops of Cinnamon, and 5 drops of Ginger.

Very easy to make and use - you can even get sample jars or bottles to give your clients any extra to take home!

Thursday, September 8, 2016

Back To School Stress!

Now that most, if not all schools have started back up, some parents have a little extra free time during the day, or are back to regular work schedules. Those back to regular schedules can start to feel like they are running all over the place.

The before school morning rush getting the kid(s) up and out the door while attempting to get themselves ready for work can be similar to a circus. The commute to work during the school year seems to take twice as long - hullo stress! After work many parents are off to practice, games, and other various after school programs - don't forget play dates! Throw in the usual every day things like cleaning, cooking, helping with homework and a variety of other tasks - many parents are always on the "go, go, GO" time schedule.

Have you thought about marketing specifically to those types of clients? Have a back to school special for parents! You can have set days/times to offer super relaxing treatments - with no kids allowed! Heck, even have a quiet room where guests can relax in comfy chairs (like the Loafah Chaise + Spa-Massage Treatment Table) with dim lighting (led candles!), soft music and relaxing teas or cucumber water (the Vitajuwel Decanter Set is the way to go!)to just enjoy some uninterrupted quiet time. Sometimes that is all a parent needs to recharge for the day, week, month!

Not sure where to start? Take a look at some all time favorites among our clients to really push relaxation to the next level:

Curved Japanese Bamboo Lounge Chair
Reclining Reflexology Chair 
Breath Lounge Relaxation Lounge
Aqua Thermassage Tables
Vitajuwel - these are a great unique addition to your decor and make an excellent retail item!
Ultimate ZZZZs Silk Sleep Mask - I have this, it's amazing!

Since many parents may not have all that much time to spare, having a room or area where they don't need to change or spend an hour or day to relax will make it that much more appealing!