Showing posts with label build clientele. Show all posts
Showing posts with label build clientele. Show all posts

Tuesday, October 20, 2015

International Men's Day 2015

November 19th is International Men's Day, not one of the days that seems to get as much attention.

This is a perfect opportunity for you to pull in more male clients, sell more men's grooming products and set yourself apart from your competition, who may not even be aware this day exists!

Making the day all about the guys can be done in so many ways! Have some guy friendly themes, if you have televisions, put on some games, have "manly" finger foods and essential oils/candles going. Many guys still can feel uncomfortable going in for services which is why having a day where they know they're not going to be "the only guy" , can be the only chance you get for some of them.

Of course you want to feature the services you offer that they can benefit from aside from manicures and massages. Coffee infused body treatments, "grooming for success" packages that include cuts, facials, manicures and shaves are a great idea! Use this as a chance to educate guys on how easy a skin care routine can be. Have quality retail items on hand, demo them too - once they see how simple it can be, and how much the women in their life will appreciate it, they'll be hooked!

Here are some ideas to get you revved up:


Be sure to have samples available as well. There may be some guys who won't outwardly admit they want to try something, but if you pass out samples, you have a good chance of them taking the time to try it!

Sunday, September 27, 2015

Are Your Clients Bored? Check Out Some Ideas to Keep 'Em Coming!

Even with seasonal menu changes, clients can become used to your menu options which can lead to boredom - which can lead to them checking out what your competition is offering.

Are you offering things like "treatment of the day/month"? This is a great way to get clients to try new services, even at a discounted rate. You can introduce them to the next level of service, improve their results and increase their loyalty to you. Be sure to pick something from different categories each month to expand what your clients are coming in for. Things like microcurrent, high frequency, and body wraps are always great. Even offering an add on off the month like Eco-Fin or a collagen neck treatment can be successful for clients who have been on the fence about trying something new.

Do you have staff picks displayed in your retail section? Clients like to see what the professionals recommend and use themselves. This is a great way to boost retail sales and again, introduce new products and services to clients. As you've probably seen, once you get your clients talking they are more open to suggestions.

I've seen great success in companies that offer a monthly "how to" class. Whether it be proper techniques to use at home or on how to pick products for their skin type. Be sure to have products ready to demo, samples, sample jars and for purchase.

Wednesday, June 5, 2013

Celebrate!!!! Keeping Your Clients Happy and Increasing Revenue

Keeping your clients happy is as imperative as offering quality services. Providing quality services is a must as we all know but the thing that sets decent businesses apart from the ones who are always growing is how special their clients feel.

It really doesn't take much to make people feel like you really care about them - not just their business. With a bit of creativity you can tailor ways to show your clients you are invested in their well-being. Package deals are great money saving options but don't really convey a personal caring touch that people respond to.

Some of our clients offer monthly giveaways either by raffle or by guessing the number of an item in a jar.
Others offer loyalty cards where after a set number of services they get a discount or a free add on.
Another great cost effective idea is to offer an add on treatment that will benefit the individual client based on their needs. Explain why this would be beneficial to them and offer a free demonstration or even let them experience the treatment for the first time at no charge.

Birthday or client anniversary dates are great times to show how much you care with something as simple as a personalized card signed by the staff with a coupon enclosed.

Here are a few items that our client's who cash in on caring use:

Raffle Tickets- most people I know get excited for raffles. You can pick different colored tickets for different tiered prizes and make it fun!

Glass Jar- small enough where you can fill it with items for clients to guess without making you crazy with a high quantity! Also at $2.18, extremely cost effective.

Rhinestone- a pretty way to fill a jar. A variety of colors to chose from and only $2.15 for 100 of them- cost effective.

Gift Bags- perfect sizes for gifts as well as selling packages or retailing by themselves!

Depending on what type of services you offer, you can find some great little items to give away. Check out the unlimited options at Pure Spa Direct!

Thursday, February 28, 2013

Taking Care Of Your MVP----YOURSELF!



Sometimes with our busy schedules between work and home we tend to let our own bodies take a backseat to everything else.

An important factor to your success lies in taking care of yourself.
After all, if we are not at our best and living the lifestyle we promote to our clients then we cannot perform at our best.

There are  many different ways of making sure you are supporting yourself despite your busy schedule.

Some great products for using in the office include:
Don't forget to take time out at least once a month to pamper yourself. Whether it is massage, spa treatments, chiropractic treatments or anything else that will help you to unwind and rejuvenate your body and mind.

If you are at your best, it will show through to in your demeanor and in your work.

Thursday, February 14, 2013

World Massage Festival 2013

The time is quickly approaching for the World Massage Festival held August 4-7th in Long Beach California aboard the Queen Mary!

This is a great event to gather and meet other therapists from around the world and participate in discussions as well as classes. They offer so many classes you can actually earn up to 24 CEU's during this festival! Classes range from business education to hands on modalities, so there is something for everyone.

There are also many different vendors with free samples of the latest products and lines on the market. If you have a product line you can also register as a vendor to take advantage of a wide variety of people you may never otherwise have the opportunity to connect with. This is a great opportunity to see new massage products you may not have heard of before. If you are in a rut, using the same products day in and day out, but looking for a change, the World Massage Festival will get your blood pumping about massage again!

There are different pricing options available to fit different needs as well as financing options.

Another great perk is the dining and accommodations aboard the Queen Mary: luxury and learning all in one package! REGISTER NOW!!!

No matter what stage of your career you may be at, this is definitely an event everyone can walk away with something special with!







Sunday, January 6, 2013

Pregnancy Massage

If you aren't already trained in pregnancy massages, it is a great addition to add to your credentials. Women, during any time of their pregnancy, can appreciate the benefits and overall feel-good aspects of receiving a massage. You don't want to miss out on an entire client population by not being able to accommodate pregnant women!!!

Many times, loved ones are looking for a great gift for a pregnant woman and a gift certificate for a massage will definitely make her feel great!

If you have room to designate for pregnancy massage then I highly recommend looking into a table designed specifically for pregnancy massage such as the Spirit Pregnancy Table Package by EarthLite

If you don't have the ability for a designated room, a great product you can have on hand for pregnant women is the  Pregnancy Cushion and Headrest by EarthLite

Which ever route you are able to go, by having the right tools to provide pregnancy massage, you can open up an opportunity for incredible business growth!

Tuesday, October 9, 2012

Hairdressers... Do you want to be Booked Solid?

If you answered yes... I have a book for you to read.  It is called, oddly enough, Booked Solid. It is a motivational book by renowned speaker Paul J. DiGrigoli. This is the ultimate guide to getting and keeping clients.

This motivational book is essentially a guide for personal and professional development, geared toward anyone looking to build a giant clientele. The information provided is applicable to any industry. "Clients. Without 'Em, You're Just a Person With Scissors." Success, money, freedom, happiness...they're all right here for the taking. It took Paul DiGrigoli 30 years to get where he is today. And it will take you about a week to read this book. It contains all that he's learned - how to succeed and how not to fail. Do you know what that means? It means that this book will make your journey - from wherever you are now, to wherever you want to go - fast, lucrative and filled with joy.


  • Learn how to market yourself masterfully
  • The business of being a hairdresser
  • 4 ways to increase your sales indefinitely
  • Who will help you succeed and how to find them
  • How to use your natural talents to boost your business
  • The vital link between self-care and success
  • 4 reasons clients leave and 4 reasons why they stay
  • Why loving what you do takes the WORK out of LIFE!
  • Perfect for Graduating Students

Get this book and you'll learn: how to market yourself masterfully, the business of being a hairdresser, 4 ways to increase your sales indefinitely, who will help you succeed and how to find them, how to use your natural talents to boost your business, the vital link between self-care and success, 4 reasons clients leave and 4 reasons why they stay, and why loving what you do takes the WORK out of LIFE! 

Order it Here: