Showing posts with label Goldwell. Show all posts
Showing posts with label Goldwell. Show all posts

Saturday, February 2, 2013

Extend The Life Of Color Treated Hair

Keeping color treated hair from becoming dull and faded can definitely be a challenge. But, you as the colorist, can educate your clients on proper maintenance to keep their color looking fresh until their next session with you. There's a great product I have been hearing about by Goldwell®. It is the Goldwell® Dualsenses Color Lock Serum, and it can prolong color retention for up to 22 shampoos! It is used directly after coloring and is formulated with ColorChromaComplex, which instantly locks in color after the application.

Although we don't carry this item at the moment, check out some of these tips on making color last:

Shampooing - Advise your client  not to shampoo their hair for at least 24 hours after the application. (Use warm water, not hot!) This will allow the dye to fully set in each strand. Also, shampooing too often will reduce the life of the color because it strips away the natural oils that protect the dye. Every other day at most is ideal. You can also retail dry shampoo to your clients for this!

Color hair one shade darker than desired color to offset fading.

Avoid Sulfates and Sodium Chloride - It is believed by some hair experts that sulfates may strip the hair, which will turn the color dull. Your client should stick with sulfate free products and products designed for color-treated hair.

Hats! - Your clients may not know that along with protecting your skin from UV Rays, your hair color will also benefit from protection. UV Rays can fade the color of chemically-treated hair! So advise your clients that when they are in the sun for prolonged periods of time, its best to cover up!

Limit Heat Styling - Excessive heat styling can fade color treated hair. If heat styling is a must, use a cooler setting when using a blow dryer or flat iron.

When hair is shiny, it can mask a dull color. Offer a gloss treatment to your clients in between coloring sessions.

Filling your clients in on these tips will keep them coming back to you time after time for all their coloring needs!

Friday, January 25, 2013

Mega-Brand Paul Mitchell Joins Forces with Cruelty-Free International to Raise Awareness of Animal Testing in the Beauty Industry

Since the global professional hair care brand  was founded in 1980, all Paul Mitchell products have been cruelty-free. According to co-founder John Paul DeJoria, "We do not conduct or condone animal testing on our products."

Paul Mitchell has offered
cruelty-free hair products since 1980 
Now, Paul Mitchell has teamed up with Cruelty-Free International, a global campaign to end animal testing for consumer products. According to www.paulmitchell.edu, Paul Mitchell is currently "the only cruelty-free professional hair care brand to be endorsed by Cruelty Free International under the Leaping Bunny standard, the most rigorous international no-animal-testing certification." Cruelty Free International calls on governments worldwide to introduce bans on animal testing for cosmetic and consumer products.

Paul Mitchell recently withdrew their products for sale in China, following the passage of a legislation requiring all imported cosmetics be tested on animals. Paul Mitchell is so invested in their commitment to remain cruelty free, they pulled all of their products until the legislation is changed - after selling in China for over a decade!

The beauty industry has seen an increase in clients desiring more natural products, more eco-friendly products, and products that are not tested on animals. As a business owner, you may want to commit your business to using products that are safe, effective, and cruelty-free.  Your clients can be confident in their choice of Paul Mitchell hair products. 

"Leaping Bunny" certified - Max and Gisele APPROVED!
Pure Spa Direct offers a number of other brands that carry the "Leaping Bunny" certification - the ONLY guarantee that companies meet strict criteria ensuring certification of no-animal-testing. If your clients are looking for cruelty-free products, take a look at some of the brands below:

Do your clients ask for cruelty-free products? What are your favorite cruelty-free brands?