Showing posts with label Aveda. Show all posts
Showing posts with label Aveda. Show all posts

Sunday, April 14, 2013

A Whole Lotta Shearin' Goin On at Aveda - 2013 Earth Day Cut-A-Thon!

On April 22, aka Earth Day, Aveda will be doing its part for the environment by holding a 24 hour Cut-A-Thon!

According to Modern Salon, 'The goal is to set a Guinness World Records title for raising the most money for charity through hair cuts in a 24-hour period. To help achieve it, guests will be asked to make a donation in return for the perfect haircut."

The charity theme this year is 'supporting  clean-water causes.'  Since 1999, Aveda has raised over 26 million dollars in Earth Day initiative, and most likely added thousands of new clients in the process.

Need the perfect items for hair styling?  Pure Spa Direct carries Shears, Brushes / Combs and a huge variety of Appliances!

Friday, March 8, 2013

Earth Month at Aveda: Commitment to Raise $5 Million For Clean Water

Each year, Aveda, a leading company in the beauty industry, launches their annual fundraising campaign to celebrate Earth month. This year, Aveda has committed to raise $5 Million - topping their $4.6 Million raised and donated to Clean Water Groups in 2012!

According to, Aveda is again launching their Appointments for Clean Water Campaign, which allows Aveda guests in participating spas, salons and retail stores to experience skincare, body, and hair treatments, and have a portion of their service fee donated to Aveda's Earth Month fundraising.

To locate an Aveda Earth month Leader location (Aveda locations that lead the way in Earth Month activities, and meet and exceed their fundraising goals), check out

We all live on this planet. Even the smallest effort can help bring about big changes. As Chuck Bennett, vice president of earth and community care at Aveda says, “At Aveda, the bottom line is about more than numbers. Care is in our DNA, and we are thrilled to reward our people for giving back, providing them the chance to see firsthand the impact their work has made in the lives of others.” How can you give back during Earth month?

Saturday, November 17, 2012

Aveda Neo Goth Color Collection

Hair Trend Alert!  Aveda has announced the release of the new Fall/Winter 2012 Neo Goth Color Collection!  

According to Antoinette Beenders, the Global Creative Director of Aveda, "We were inspired by the Gothic darkness on the runways, but took it in a direction of our own. We added fragility to the look, and romance — also drew upon the graphic futurism of Japanese manga and anime. The look is Goth…and much more."

So what, exactly, can you expect from this new line?  Ian Michael Black, Aveda Hair Color Artistic Director, says the full spectrum of red tones, Orange to Copper and even Violet.  These bold colors can look gorgeous on virtually any client, but most especially those well defined cuts.

Need supplies and ideas for hair services?  Pure Spa Direct has everything you need!