Showing posts with label 2014 beauty trends. Show all posts
Showing posts with label 2014 beauty trends. Show all posts

Friday, November 7, 2014

The Benefits of Pumpkin in your Beauty Regiment

Pumpkin Spice Lattes, Pumpkin Pie, Pumpkin Oreos, it's no news to anyone that when Fall is in the air, pumpkin is in the kitchen. But It's not just in the kitchen that Pumpkin is a big hit, it's widely used in the beauty industry. With properties such as vitamin E, zinc, alpha and beta-carotene, fiber, magnesium, and potassium, it's no wonder why pumpkin is making it's way onto service menus all over the beauty industry!

The Pumpkin has many great benefits, including Vitamin E  to help fight acne; Zinc which is fantastic for managing hormone levels and oils and it's vitamin content promotes the production of collagen. Pumpkin is said to have a "detoxifying effect" in which it  "supports healthy cell turnover" and is great for all skin types!


Ayur-Medic Pumpkin Exfoliant

Exfoliating Mask that can be used weekly and on all skin types, especially sensitive and rosacea. This gentle enzyme peel removed dead skin cells without irritation. This pumpkin exfoliant has an immediate softening effect and allows for better penetration of creams and serums, great for anti-aging treatments!

Pumpkin Peel Off Mask

Great for all skin types! The Pumpkin is a rich source of antioxidants and enzymes that act like Alpha-Hydroxy Acids. Alpha-Hydroxy Acids have been shown to promote smoother, younger looking skin by increasing the rate of cell renewal. Great to help reverse the signs of aging.

Another place Pumpkin infused products are popping up in is nail salons. "Enzymes and alpha hydroxy acids found in pumpkin exfoliate for a smooth healthy glow," says one spa director.



Maxim-Pedi Redi Plus (Pumpkin)

This product softens the skin for easy exfoliation, It combines sea salts and Epson salts with other key ingredients for easy exfoliation. The enzymes help pull away dry skin while vitamins smooth and firm.



Friday, May 30, 2014

Fresh-Faced Trending Now: What This Means for Skin Care Everywhere

I recently came across an article in the New York Times titled Beauty Unmasked for All to See. The article discusses how there is a growing trend for women to wear less makeup, or even go bare-faced. This new beauty standard might make some of us in the industry gasp, cringe, or cry, but I am here to tell you: don't get too worked up over this yet!
Women everywhere are washing off their makeup
and proudly showing off their beautiful, bare skin
My immediate reaction to the article was "Oh no! What will happen to our industry?!" But after I let it sink in a bit, the more I thought about it, the more I realized this might actually work in our favor! Hear me out...

Even if mega-stars such as Beyonce and Gwenyth are proud to post photos sans makeup, often with the hashtag #nomakeup, they still want to put their best face forward. What does this mean? A HIGHER value and concentration on SKIN CARE!

Think about it. Our clients, even when they were covering their skin with layer upon layer of makeup, were concerned regarding how their skin looked. If they are now baring all, they will be even more concerned about how their skin looks!

All clients want the same basic thing. They want their skin to look healthy, glowing, tight, and young! Estheticians, they look to you to provide this. And now, if they are going to be leaving their makeup behind, who else would they look for to help than you?


This is the time for estheticians everywhere to start marketing towards this fresh-faced, clean and scrubbed look....offering facial polishes, tightening masks, and showing clients how regular visits and the right at-home care will keep their skin glowing so they won't WANT to cover it up!

Take a look at the services you are offering, and see how you can spruce them up with this Bare Faced trend in mind! Another idea is to offer your services in treatment bundles - even the most basic of your facials! By having clients pay for a series of treatments up front, you not only ensure that amount of revenue, but you also have an extended amount of time to show your client the results they are looking for!

Some of our favorite results-oriented skin care products:

June Jacobs Anti-Aging Blemish Control Line 
an ideal skin care line for clients of all ages with acne breakouts.
http://www.purespadirect.com/SearchResults.asp?Search=june+jacobs+blemish

Seaweed and Spirulina Peel Off Alginate Facial Mask
this facialist favorite promotes a fresh, rejuvenated appearance
http://www.purespadirect.com/product-p/gb-333100.htm

Radiant Refining Exfoliating Powder by June Jacobs
this effective exfoliator balances overall skin tone and fights excess oil
http://www.purespadirect.com/Radiant-Refining-Exfoliating-Powder-74-grams-2-p/jj-210152.htm

Moroccan Mineral Shimmering Sands Facial Tanner
dark self-tanning lotion applies sheer and develops into a toasty dark tan
http://www.purespadirect.com/Moroccan-Mineral-Facial-Tanner-p/nj-790102.htm

Hyaluronic Acid Ampoule
This super emollient ampoule boosts and maintains hydration for a healthy glow
http://www.purespadirect.com/Hyaluronic-Acid-Ampoule-p/vu-210487.htm