Thursday, March 11, 2021

Tearing Down Sterotypes - One Wax at a Time

 As you may have noticed, we Pure Spa Direct team members are a little obsessed with waxing. We love the trends, we love trying new wax, and we love reading about it all!

Skin Inc magazine published a fantastic article regarding the shifting trends in waxing recently. In the article "The Changing World of Hair Removal," Cali VanAelst, national trainer for Cirepil by Perron Rigot, explores how waxing is breaking stereotypes - being beauty stereotypes, gender stereotypes, and more. 

The beauty industry is one of acceptance and empowerment, and no one is in a better place to promote body positivity than a waxer! Just because your client is there to get a Brazilian doesn't mean she also wants an underarm wax.....but maybe she does! Figuring out how to offer add-on services in an understanding manner is going to be key, and those in the industry who nail that will see much success.


Cirepil, one of America's best-selling wax brands, is taking a very open and broad approach. This year, they have introduced their new Tattoo wax - wax designed not only to remove hair but also to refresh tattoos! 

The beauty of our industry is the beauty of all people, and we love brands who are supportive!

What stereotypes have you seen being broken recently?

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