Friday, April 12, 2019

The Moment of Truth: Skin Analysis

Skin goals... we all have them! Whoever your client is, and no matter what brought them to you, you want to ensure they are happy with their results... right?

How are you educating your clients? The consultation is so important! Before an esthetician even touches a client, they already have an idea of your skin type. By sitting down and talking about a clients skin goals, you are learning how you can help them. Everybody has different goals, and the experience is completely individual!

We have some helpful tools that will elevate your consultation, and show your clients the benefits of their facial.

1) Use a Wood's Lamp! My pick is the Wood's Lamp by Equipro.

A Wood's lamp is essentially a handheld black light, for your skin! It shows aspects of the skin that are not visible to the naked eye. Woods Lamps help gives a clearer view of what is happening. It will show oily skin, dead skin, sun damage, congested pores, dry skin, and other skin conditions.

Pro Tip: Use the woods lamp before and after a client's first microdermabrasion treatment, to show the difference just one treatment makes immediately. Then offer a discounted package for clients trying this service for the first time.

2) Use the Bio-Therapeutic BT-Analyze / Digital Skin Moisture Analyzer. This little tool is a powerhouse!

It uses advanced technology to calculate the moisture content levels of the skin. This device is used in multiple zones of the face to clearly define the needs of each area. Each reading is saved and displayed on the intelligent LCD screen so that it can be documented at the end of the analysis.

This tool gives quick scientific guidance to clients and begins the process of making them an active participant in understanding their skin function and need for specific products and services to reach their goals.

Pro Tip: Use this with your signature facial, before and after using your basic products. It is showing how well the professional products work, and helps boost your retail!

3) Sit down with the client, and use a Skin Scope! My pick is the Visiderm Skin Scanner by Equipro!

This Skin Scanner uses black light and magnification to show a variety of skin imperfections that are undetectable with the naked eye. Your client can simultaneously view what the technician sees. It can help sell your esthetic products and services by revealing skin conditions to the client.

Pro Tip: Boost client comfort during the consultation. Offer herbal neck wraps with infused water, to help relax your clients before the treatment, and after.

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