Wednesday, June 17, 2015

The Demise of the Beard, and What it Means for Spas

Maybe it's the warmer months, or maybe beards were just another short-lived fad.
Either way - sorry guys! - according to a recent article I read, the man scruff trend is apparently on its way out, which means men's grooming is on the rise! Apparently there is a rise in what's called the "creative class," and young men are trading in their hoodies, flannels, and scruff for a cleaner, more sophisticated look... no complaints on my end!

Does your business cater to this new wave of the creative class, though? Maybe it's time to implement men's grooming services to your salon or spa menu! Not sure where to begin?! Don't worry. Pure Spa Direct is always on top of the latest trends.. we have all of the men's grooming essentials to get you started!

If you haven't heard of June Jacobs yet, you're definitely missing out! This high-end, luxury skin care line prides itself in merging cutting edge science with nature. Free of parabans and preservatives, this line is formulated with carefully selected botanical and plant extracts. They have a men's line as well! Our June Jacob's Men's Travel Kit has everything to get you started for your male clientele. It comes with a cleanser, an exfoliating scrub, a lotion, and shaving cream - also a great kit to retail!


Nothing like using some good old Beard Destroyer Cream by Grooming Lounge to prep you'r clients face for shaving! It's an ultra-lubricating formula that enables a smooth shave every time. Pair it with their Beard Master Shave Oil for a clean, smooth shave! If your clients want continual beard grooming maintenance, the Greatest Shave Ever Kit makes an excellent retail product.






Own a vintage style barber shop and in need of a new men's grooming line? Clubman is the perfect solution! Their Aftershave Talc is the perfect product and most certainly reminiscent of those old school shaves your clients might be looking for. All of their products come in an attractive packaging and smell amazing as well!





What's a bunch of products worth without the proper tools?! We have a variety of razors to choose from, and of course you can't forget the shaving cream brushes! See below for my top picks.

Wahl Razor Edger
Marvy Shaving Board Bristle 

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