Thursday, May 7, 2015

Dry Shampoo 101

In today's fast paced world, everyone is constantly on the look out for convenience and quickness, especially when it comes to looking good. Who has time these days to blow dry their hair in the morning anymore? I most certainly do not, and I'm sure most of your clients would agree!

This is where dry shampoo comes in! Did you know that this amazing, super trendy product has actually been around for centuries? According to an article I read, sometime around the late 15th century, the first historical reference of dry shampoo was used when people in Asia were putting clay powder on their head. Here in the states, dry shampoo was during the late 1700s and early 1800s when ground starches were used to color and deodorize the wigs of our forefathers. Who ever would have guessed?!

But what exactly is this glorious and apparently historically monumental product?! 

Dry shampoo is basically any type of product that is applied to one's head to rid the scalp of dirt and odor without using water. It's magic in my eyes, and as an avid user, I would most certainly recommend you have your salon fully stocked for your clients.

We have a great dry shampoo called Perk Up by Amika Obliphica that I absolutely love! It's an ultralight formula made with buckthorn berry extract which helps repair split ends and strengthen and nourish hair for a shiny, smooth finish. It's great for all hair types - even your clients with color treated hair! All they need to do is spray it in their roots, brush it in, and style. The lively and colorful packaging will pop out on your retail stand as well. Prolong your client's blowouts by encouraging them to try out this product, and I promise you they'll be hooked!

No comments: