Monday, March 31, 2014

Intrinsics Facial Caps

These facial caps by Intrinsics remind me of the lunch ladies in my middle school days. Now I'm sure there are other uses for these as they were selling fast this week. They do always sell during tanning season so it could have something to do with that... why? I have no idea... I'm just a shipping guy! See our great Intrinsics Facial Caps HERE!

Sunday, March 30, 2014

Guy's Faces Need Love Too!

With the warmer weather springing (get it? Spring? moving on...) into action almost everyone is talking about skin care. Out with the cold and old skin, in with the warm and glowing skin!  Now by almost everyone I mean, women. What about the men?  We all have seen the rise of male oriented services (MANzillian, MANicure- not male specific but you get the idea, etc) and more men freely going in for treatments. So what's the deal with men not flying into the spa/salon with the hoards of women when the warmer weather begins creeping in?

My guess is they are not aware of the importance of spring skin care (c'mon, you know sometimes it takes men a little longer to fully grasp beauty benefits!)

Men's faces are just as sensitive to winter's war as women's. The skin becomes dehydrated, itchy, annoyed by the wind and sun. Even men who have giant beards covering half of their face need to embrace spring cleaning!

A very easy add on (and at home retail goldmine) is an exfoliating treatment. Educating your male clients (and friends, family, significant other etc) on the why they should add exfoliating into their grooming routine (if they don't have a grooming routine...sit that guy down and learn him a thing or two immediately).

For men, not only does exfoliating help clear away dead skin cells it can also help prevent ingrown hairs. (soft, smooth skin...I never met anyone who thinks "nah I'm good with my dull rough skin, no exfoliating for me!") Men generally have larger pores and more facial hair which is a lovely combination for oil, dirt, sweat and what not to get trapped. All of that gunk and dead skin can lead to breakouts; all of which can be helped by exfoliation!

Here are some of our male specific businesses top picks for exfoliating treatments (and of course, retail items for the guy who wants silky smooth skin but doesn't want anyone to know he cares)

POURELLE COSMETICS Exfoliating Papaya Peel Off Mask
Vanilla & Conker Tree Seeds Exfoliating 2-in-1 Mask-Scrub
Enzyme Masque
SPA PANTRY Ground Coffee
SPA PANTRY Ground Loofah

Some other items your guys will need for at home:

Face Brush / 5.25" x 1.75"
Exfoliating Massage Gloves 
Face Chamois

Saturday, March 29, 2014

Your Retail Display and Attracting Clients

What is the first thing your clients see when they walk into your spa? It is said that often times clients will decide if they like a spa within the first few seconds of arrival. The location of your retail area and what products you are offering are key factors in boosting retail sales and repeat visitors. The reception desk is also a great place for small point of purchase items like travel size hand creams and lip balms.

The design of your retail area is a main focus point for attracting clients. It is best to have only a couple of each item displayed, as to not look too overcrowded. Also, by keeping the display area fairly simple, your products will stand out more as well. The use of light is important for enhancing the visibility of your products and storage drawers are perfect for keeping the extra items tucked away.

You can also increase the power to attract clients by engaging all the senses! Choosing the right sounds and scents along with an awesome retail display will play a key part in repeat clients. You can scent your business beautifully throughout the day with the Scent Linq! This unit provides an easy way to scent your space 24/7 without the hassle of plug outlet units, reed diffusers, candles or aerosol sprays that don’t last.

Keep your clients coming back with strategically planned sights, scents, and sounds!

Friday, March 28, 2014

This Portable Makeup Chair Makes Your Life So Easy!

Pure Spa Direct offers a wide variety of hydraulic makeup chairs, perfect for use in salons, but my clients tell me all the time how they really need a good quality, sturdy chair that is easy to transport. Since many makeup artists perform their services on-the-go, a portable chair is necessary!

Look no further! This beautiful black aluminum Makeup Chair is just what the Makeup Artist ordered! The tall 29" height is the perfect height for makeup application, the all black motif is beautifully professional, and the light weight makes bringing this chair on assignment with you a breeze! Check it out today!



Features:

  • Beautiful new all black aluminum makeup director chair
  • Professional chair for makeup and beauty assigments
  • Heat-cured, powder-coated aircraft aluminum frame
  • Stainless steel hardware
  • Foldable, portable and lightweight
  • Black Sunbrella fabric seat and back

Dimensions:

  • Seat Height: 29"
  • Seat Depth: 16"
  • Overall chair dimension (LxWxH): 22.25" x 19.5" x 43.25"

Thursday, March 27, 2014

Pain In The Neck...Massage Therapy News For Chronic Neck Pain

Multiple, hour long sessions every week are more effective
in treating chronic neck pain than shorter or less frequent sessions
It's no secret that massage therapy is highly effective in the management of chronic pain. Are your client's coming in for long enough sessions frequently enough to gain the most benefit?

I was just reading a study done by the Annals Of Family Medicine that concluded multiple, hour long sessions every week are more effective in treating chronic neck pain than shorter or less frequent sessions. According the the Annals Of Family Medicine, neck pain is the 8th leading cause of disability in America and the 4th worldwide! 

Do you find a majority of your clients coming in specifically for neck pain, or asking for extra attention on their neck? As with most things, prevention is key. Educating your clients on stretching, awareness of proper posture and of course regular massage therapy will ease their pain. Educating them on the effectiveness of weekly hour long sessions for chronic pain is huge. Within a few short weeks, clients who usually come in monthly or every few months should notice a decrease in their daily pain and hopefully, increased range of motion in their neck (generally speaking, not taking into effect specific injuries/issues).

As always, having effective items for your clients to use at home will aid in the pain relief (and endear them to you even more!)

Here are a few of our massage therapists top picks:

Biofreeze (especially the roll on...clients can take it with them for easy application wherever they go!)

Wednesday, March 26, 2014

E-Mail ONLY Deals from Pure Spa Direct... Get Your Coupon Codes!

Did you know that Pure Spa Direct e-mails special offers every week? These valuable coupon codes are available to existing customers and those who sign-up for them.  

Who doesn't like to save money?  Sign yourself up and tell your co-workers and eligible professional friends!

A Rude Receptionist Could Be Killing Business

As busy day spa and salon owners, we are concentrating on the bigger picture (expenses, overhead, staffing, stock and  traffic. Yet, as the old saying goes, "The devil is in the details".
Friendly or Frightening?
How is your receptionist
treating YOUR clients?
I don't even know if the majority of spa and salon owners realize how the receptionist is truly treating walk-ins, appointment inquiries or phone calls from new clients with questions about services. I feel that most of us felt good about the person we hired for reception, trained them, and then moved on to running the show. But how often are spa and salon owners stopping to closely review how the receptionist is doing on an ongoing basis? We can never forget that the receptionist is the lifeblood of the business, and checking in often is critical.

I bring this topic up because there are several swanky beauty / spa businesses I frequent here on Long Island that I love... but I CRINGE to call or personally interact with their apathetic, incredibly irritable receptionists. It is so bad, it deters my desire for future appointments. When a receptionist is visibly or audibly irritated by an inquiry or request from a paying or potential client, it sends out the worst impression about the business and the talent under that roof that can not be easily reversed.

So what to do?  I have my friends and family call my business randomly and act like a first time customer... running through the tedious first time client questions like pricing, stylist info., and scheduling to make sure the reception team answers happily, (like it's the first time they ever answered those questions). I encourage my team to SMILE when they are on the phone with all clients, and in person. The client automatically feels better about her conversation, better about your business and better about making more appointments.

For some great in-depth tips on how to make your front desk work, check out this great article from Behind The Chair.


Tuesday, March 25, 2014

Lice, Lice Baby... Uh Oh... Warm Weather is Coming....

OK, I am totally grossed out even thinking about it... yes, I'm talking about head lice.  Yuk!  Well, if you have a hair salon, then clients with lice do come in. Sometimes they are looking for help, sometimes they don't even know it. Yuk again... trying to hold my lunch down!

Pure Spa Direct just added very inexpensive Lice Combs... might as well get a few with your next Professional order from Pure Spa Direct.  It is always good to be prepared!

Here is some great Lice info from CNN:
http://inhealth.cnn.com/quick-guide-to-head-lice/10-things-to-know-about-head-lice/?did=t1_more

Now for some Lice Jokes!

Q: Where do Mountain Climbing lice go?
A: The Widows Peak

Q: What is a Louse's Favorite nursery rhyme?
A:  Three Blind Lice

Q: Where do head lice plan their crops?
A: In corn rows

Q: What did the head lice say when their host went to the barber?
A: There goes the neighborhood”

Q: What is the favorite hobby of head lice?
A: Nitting

Q: What did the mother louse say to her misbehaving children?
A: Don’t make me get the comb

Q: What is a Louses favorite dessert?
A: Licecream

Q: What does a Louse get when he turns 16?
A: a license

Check out the new Lice Combs here:
http://www.purespadirect.com/Lice-Comb-SC1005-p/vo-304120.htm

Monday, March 24, 2014

Body Toasters were Hot Hot Hot this Week!

Body Toasters by Dukal were the talk of the warehouse this week as they were shipping out by the thousands! Could be the cold weather and thoughts of summer that made these so popular. Who knows? I bet if MacGyver was stranded on a island with just a body toaster, footsie bath liners, and some CND Shellac Nourishing Remover, he'd be OK for weeks... why? I have no idea... I'm just a shipping guy! See our great Body Toasters by Dukal selection HERE!

Sunday, March 23, 2014

Bring Dry, Lifeless Hands Back to Life! - Importance of Skincare for the Hands

One of the most overlooked parts of the body when it comes to skincare is the hands. While we all focus on facial and body skincare, we often neglect the hands. The hands are the one body part that is exposed the most to the sun and harsh climates - almost as much as the face. Skincare of the hands is an important part of the overall health of your skin and you'll want to remember treat them just as you would any other part of the body.

In harsh weather conditions, the skin on the hands can become dry and rough. The winter is starting to slowly disappear and this is a great time to offer hand repair treatments. You can offer them as specials and/or add on services also! It is a good idea to recommend at home night treatments to your clients and offer retail items for that as well. Treatment of the hands should include exfoliation, moisturizing, protection and prevention to maintain healthy skin. Keep in mind that it is super important to exfoliate, as the dead skin cells will prevent any moisture treatments from being more effective.

Exfoliation - Exfoliating is best 2-3 times a week.
Exfoliating Hand Masque / 1 Lb. Bulk by uQ (UQ-1B)
Lavender Hand Scrub / 13 oz. by Amber Products (AP103)
Cuccio Naturale Sugarcane Vanilla Bean & Sugar Scrub for Hands, Feet & Body 19.5 oz.
CND Citrus Moisture Scrub / 32 oz.

Moisturizing and Treatments
June Jacobs Spa Collection Intensive Age Defying Hydrating Hand and Foot Cream - 100 mL. / 3.4 fl. oz.
June Jacobs Spa Collection Cellular Intensive Cuticle Recovery Cream - 105 grams / 3.7 oz.
Green Tea /Peppermint Calming Hand Masque / 13 oz. by Amber Products (AP108)
Collagen Hand Mask / 24 Karat Gold / 1 Pair
Collagen Crystal Hand Mask / 24 Pack by For Pro
CND Citrus Illuminating Mask / 13.3 oz.
Paraffin Treatments
Cotton Gloves

Protection and Prevention
CUCCIO NATURALE Papaya Green Tea Environmental Hand Protection Lotion / 32 oz.
BurnOut 18.6% Zinc Oxide Sunblock / SPF 32 for Sensitive Skin / 3 oz
SPF 30 Sunblock / Untinted / 2.5 oz. by Ayur-Medic Skincare (AM32R)
Protective Moisturizer Broad Spectrum SPF 30 / 1.6 fl. oz. by June Jacobs Spa Collection (JJMS1O3R)

Healthy Hands are Happy Hands (and Happy Clients!!)  =)

Saturday, March 22, 2014

Get Colorful With New Terry Headbands!

You can add a little touch of color to your spa and brighten up your space and clients just by switching out your plain, old white headbands, for some fun and vibrant colors! We just added new Terry Headbands by M Spa just in time for Spring! They come in various colors from sky blue to hot pink and I'm sure there is a color that will fit your style and color scheme.

Check out all of these exciting new colors for headbands:
Pink Sky Blue
Royal Blue Purple
Navy Yellow
Orange Kelly Green
Red Hot Pink
Black Grey
White

The Elastic Terry Headbands are 100% Terry Cotton with elastic and are great for Facial Treatments, Makeup Application, Injectables, Laser Treatments and More! They are one size fits most and measure 7" by 2.5" and are very stretchable.

If you are looking to personalize these headbands with custom embroidery, you can call us at 800-434-0018 and we would be more than happy to assist! (We also have robes, spa wraps, and slippers available for personalizing as well!)

Friday, March 21, 2014

From Soup Nazi to Miss Manners....Polished Politeness Will Set Your Business Apart

Let's face it: As humans, we are not perfect. In our imperfectness, we may come across people who just grate us the wrong way. But what happens when these less than perfect people are our clients? Will icy coolness or outright rudeness keep them coming back? Probably not. Why, then, do so many people in our society find it perfectly okay to walk the etiquette line, even crossing over in to the outwardly rude?

It seems we have entered a modern rudeness crisis in our pursuit of honesty. Too many businesses believe that the quality of their product will overcome the lack of politeness, kindness, and overall good manners portrayed by their policies and employees. For example:
An extreme example, yes. But this societal satire is sometimes altogether too true.

But there is hope! The good news is that since rudeness is becoming so commonplace, it is actually becoming EASIER to surprise clients with manners, politeness, and etiquette - even if the guest they are serving are not responding in kind.

Thorough training for all of your staff members is key. Unfortunately, good manners and etiquette is not always ingrained from a young age, so these key points must be a focus of your training methods. One of the most difficult aspects of working in a service industry is the ability to finesse even the most difficult of customers with respect, authority, and a genuine smile. Coach your staff (and be sure to set the example!) to be able to genuinely master this art of finesse.

By choosing elegant and stylish uniforms, you are
advertising the quality of service your customers
can expect from your business.
Believe me, customers notice the little things...simple phrases such as "Please," "Thank you," "Pardon me," and "It would be my pleasure to assist you," will go a long way with your customers. Every spa is in business to provide their customers with the opportunity to be pampered, to feel "special." Every aspect of their experience with you should radiate your desire to take care of your customers, and manners, politeness, and great service is at the heart of that feeling for each and every customer.

Your space and your staff should also "Look the part." You only have one chance at a first impression, so outfitting your staff in professional and stylish Spa Uniforms is a great idea as well. No matter how well trained your staff is, if they look like they are unorganized, customers may view your business as sub-par. Make sure your appearances - both personal and spatial - fit the good etiquette you have trained your staff in!

The little things will make big differences in your business. Try it, and see for yourself!

Thursday, March 20, 2014

Spring Growth, Give Your Profits A Lift With Additional Retail Products

I've said it many times before, every business, no matter what they specialize in, should be retailing to their clients.

While retailing products/items that compliment the services you offer, there are many that will fit no matter what you offer. Also, there may be some items that you never thought of retailing that your clients will adore.

I won't get into the complimentary products for each business, you can look through our informative past blogs and see tons of different ideas!


Here are just a few that can fit with any business that you may not have thought of:

Facial Tanner - Moroccan Mineral Shimmering Sands by Extended Vacation
Moroccan Mineral Dark Self Tanning Lotion for the Body by Extended Vacation (being tan is a great confidence boost and these are a safe, effective way to achieve a healthy natural looking tan!)
Caribbean Smoothie Hydrating + Anti-Aging Body Cream by Extended Vacation (put one in your lobby or restroom and your client's will be begging you to sell it to them)
Desert Mineral Detox Body Scrub - Anti-Cellulite Formula / 10 oz. by Extended Vacation- our top selling scrub, a favorite of the flagship Ritz Carlton, this stuff makes your skin feel instantly soft and smooth

BURNOUT SPF 32 Lip Balms- everyone needs spf protection and having these by your checkout station is a great way to remind your clients.
BurnOut 18.6% Zinc Oxide Sunblock- again, sun protection!
Protective Moisturizer SPF by June Jacobs Spa Collection

Ingrown(zone) Cream Retail Bundle - 12 Tubes + FREE Counter Display by Mancine Professional- the best ingrown hair treatment I've seen anywhere. It's great to be able to grab a tube to throw in your bag!
TWEEZERMAN PROFESSIONAL Tweezerette Display- I'm constantly loosing tweezers and I never remember I need them when I run to the store. Every time I see a display near a checkout, I grab them.
Knotties Hair Ties--soft, strong elastic that will not crease your hair---no more pony tail bump!!!

For many people, retail purchases are not something on the top of their minds. However, when they are staring them in the face while they wait for their service or are waiting to book their next (especially after the amazing services they just received and are feeling great!), they are more likely to purchase additional items.


Wednesday, March 19, 2014

Spa Retail: Haute Couture Skin Care for $25,000?

As like many spa goers, I am obsessed with finding a holy grail anti-aging protocol.  Some of the higher end spas we have visited retail products in the hundreds of dollars per jar. I would say that creams / serums in the $150 - $250 price range in spa retail is common among five and six star spas. Yet my eyes nearly popped out of my head while reading that the Peninsula Hotel's Spa is offering a skin care program from Biologique Recherche by Dr. Philippe Allouche that is a made to order, custom product selection for financially privileged clients.

Hope for younger looking skin
charges a hefty price tag
After analysis, your bespoke skin care kit for $25,000 will specifically address your needs with highly specialized creams and serums.  Each month your program will be adjusted to account for environmental and hormonal changes. (I love this idea because in my 40's - my hormones reveal something new and wacky each month!) The program incorporates more than 60 active ingredients to target concerns like, hyper pigmentation, acne, wrinkles and dehydration.

If I win the Mega Millions, I will be reviewing this kit for you all personally... from my suite at the Peninsula Hotel of course!

Tuesday, March 18, 2014

Relax & Wax

Everyone remembers that scene from The 40 Year Old Virgin when Steve Carell's character gets his chest waxed and screams in pain. No one wants that to happen to them. No Scream Cream and Get the Bump Outta Here by Relax & Wax were shipping like hot cakes this week. Seems like everyone is getting ready for the summer... why? I have no idea... I'm just a shipping guy! See our great Relax & Wax selection HERE!

Achieve the Look of Polished Perfection from Head to Toe with the Power of Stainless Steel & Diamonds!

Dermafile™ Professional Diamond Dermabrasion Files... The Dermafile™ Professional Set consists of three files made of stainless steel and finely crushed cosmetic diamonds that lightly polishes the skin, removes the top layer of dead skin cells, and leaves the skin velvety smooth, refreshed, and rejuvenated. Dermafile™ Professional handheld files are very effective tools for treating aging and sun damaged skin, scars, acne scarring, pigmentation, stretch marks, fine lines and enlarged and clogged pores.

Features:
  • Helps build collagen and smooth fine lines
  • Helps remove sun damage and pigmentation
  • Helps lessen ingrown hairs
  • Helps smooth away dead skin cells and rough, bumpy, dry patches of skin
  • Helps smooth away acne scars and other types of scars
  • Helps smooth away rough calluses from elbows, knees, and feet
  • Perfect for face, back, and body treatments
  • Helps makeup go on smoother
  • Skin feels silky smooth and clean!
See Dermafiles here:
http://www.purespadirect.com/Dermafile-Professional-Diamond-Dermabrasion-Files-p/mm-101507.htm


Sunday, March 16, 2014

New and Improved Slimline Manicure Lamp

Our most popular manicure lamp, the Slimline Manicure Lamp by Daylight Company, just got even better!

The new and improved version now features 80 ultra-bright daylight™ LEDs to flood your entire workspace with clear, natural light! The daylight™ technology also reduces eye strain and glare for healthy vision and allows true color viewing!

Features:

  • 100% flexible, 100% practical
  • Adjustable 360° rotatable shade
  • daylight™ LEDs
    Experience the revolution for yourself with our first daylight™ LED. Low heat, low voltage and low energy consumption, this light source is comfortable, safe and energy saving.
  • daylight™ technology
    With full spectrum daylight™ technology, your eyes will still be fresh at the end of the day! No headaches, no red-eyes, working under daylight™ becomes as relaxing and natural as a walk in the park.
  • Eco friendly, uses 90% less energy
  • Metal table clamp included
    All our magnifying lamps come with a sturdy table clamp to safely hold your lamp in place. Our table clamps are in steel and have been designed to fit standard tables and other work surfaces.
See it here:

Saturday, March 15, 2014

Lots of Broken Nails? Educate Your Clients on Nail Care

Do your regular clients come in for their manicures complaining of their nails breaking in between services? (I am definitely guilty of this!) Well, nail care goes way beyond the salon and it is important for you to inform them on how to properly take care of their nails outside of their regular manicure services. By educating them and offering products/items they can use at home, you will find yourself with a lot more happier clients that keep coming back!

Some tips for preventing nail breakage:
  • We all know biting our nails is just a bad habit, but it is also very detrimental to your nails! It leaves the nails thin and weak and they are more likely to get caught on other surfaces and break due to the jagged and uneven edges. When informing your clients of this, offer to apply nail art, which will discourage them for wanting to bite off the fun designs! =)
  • Make sure to keep your retail area stocked full of buffers and fine-grain grit files for your clients to use at home. In between services, your clients nails are going to grow and nails grow unevenly and can cause weakness in some spots. Remember to  let them know to file in ONE direction. (filing in both directions will tear the nails)
  • Keeping the nails painted at all times, whether it regular polish, gel polish, or hard gel will keep the nails thicker, making it more resistant against breakage. Also, inform your clients to not pick at the polish or gel polish, as this will cause the nails to become weak.
  • Use nail strengthening treatments as a base coat or top coat!
  • Keep nails strong and hydrated with cuticle oil. use it during the services and suggest they use it at home every day as well. This is another item you'll definitely want to keep fully stocked in your retail area. Quick and easy up-sell to your clients!
  • Constantly washing hands can dry them out. Let your client know to always apply lotions after they have washed their hands and to try and avoid getting their hands wet when doing dishes or cleaning. Its a great idea to retail the hand lotion you use on your clients during manicures and let them know they can purchase it as well!

With these simple tips, you are sure to see less and less nail breakage from your clients! =)

Friday, March 14, 2014

Trending for Spas: One-Stop Shops

In our very busy society, clients are more than willing to pay for convenience...if it seems comfortable and valuable. How can spas market this to increase profits? Become a one-stop shop for your clients!

In recent years, we have seen "niche" spas and salons growing...blow dry bars, weight loss clinics, brow bars, and the like. However, many spas are taking the other road, and finding it to be a very profitable road indeed!

Offering a variety of services and products all in one place, encamped in a warm and welcoming space that encourages browsing (and ultimately buying), is a great way to endear your business to your clients. Even incorporating fitness classes can add to the atmosphere!


Our society today is a very social society, so a friendly, casual space where friends can meet and enjoy services together will also increase your customer loyalty. Friends don't have to have the same services performed, but maybe one is looking for a mani/pedi, and another is needing a blow out and brow shaping. With your one-stop shop, they can each have the services they want performed, while never missing a beat in their conversation!

If you are nervous about expanding your menu to offer some out of the box services to your clients, don't be! Pure Spa Direct is YOUR one-stop shop, and we can assist you with ALL of your spa needs! Are you a hair salon looking to expand into some nail or massage services? Pure Spa can help you with all of the products, furniture, and equipment you need to offer your clients amazing services this spring! A massage clinic looking to expand into facial services? Don't worry, Pure Spa can help with that as well!

Contact our friendly and knowledgeable Customer Service team today, and see how you can expand your menu without stressing about it! We can be reached during our regular business hours of Monday through Friday, 8:30 AM - 5 PM EST at 800-434-0018. Busy during the day? Feel free to browse and order online 24 hours a day, 7 days a week! Questions? Email us at any time at service1@purespadirect.com!

Thursday, March 13, 2014

Ginger Oil For Pain Relief

It's no secret if you read my blog posts that I adore essential oils and all things aromatherapy. What I love most, aside from lovely aromas, is the therapeutic benefits associated with the oils.

I was just reading an article in Massage Magazine on a study done on the effectiveness of ginger oil combined with Swedish massage or traditional Thai massage on chronic lower back pain.The group conducting the study monitored both the short and long term effectiveness of the ginger oil and compared it against the baseline pain level at the start. Both modalities (although Swedish proved to be more effective) led to significant improvement in pain levels and disability.


Ginger oil is also known for increasing circulation making it a great oil for sports massage and client's with poor circulation.

Want to give this natural pain relief combo a try? Here are a few options to get you started:

ESS® Ginger Pure Essential Oil 
Lotus Touch Ginger Essential Oil

Like making your own lotions, oils, scrubs?

SPA PANTRY Ginger Root Powder / 1 Lb
Organic Ginger Root
Organic Ginger Root Powder

I never tried ginger oil with any of my clients, but I am excited to give it a try!

Tuesday, March 11, 2014

Bright, Bold and Colorful - New Spa Robes, Wraps, Slippers and More from M Spa

Spa after spa after spa, it is always the same... white robes, wraps, slippers, towels and headbands. Why not stand out from the crowd and change things up this spring? Pure Spa Direct just added a great line of luxury robes, wraps, slippers and towels that will add a burst of color to your spa or salon!

Choose from these categories:
  • Adult Bathrobes - including: Terry Kimono Bathrobes, Velour Kimono Bathrobes, Velour Shawl Bathrobes, Velour Hooded Bathrobes, Waffle Bathrobes - Knee Length, Waffle Square Bathrobes, Waffle Diamond Bathrobes
  • Kids Bathrobes - including: Terry Bathrobes, Velour Bathrobes, Waffle Bathrobes
  • Towels- including: Pool Towels, Hand Towels, Baby Towels, Wash Cloths, Bath Sheets, Salon Towels, Multi Purpose Towels, Hair Wrap Towels
  • Slippers- including: Velour Slippers, Waffle Slippers, Velcro Slippers, Kids Slippers, Disposable Slippers
  • Bath Wraps- including: Men's Spa Wraps, Women's Spa Wraps,Velour Bath Wraps, Waffle Bath Wraps, Microfiber Bath Wraps
  • Accessories- including: Headbands, Bath Mats, Replacement Robe Belts

See the entire collection here:

Monday, March 10, 2014

Neroli Hydrating Mist by June Jacobs

Once again, I have no clue what this product is used for.. To me it sounds like some Italian dessert. Mmmmmmmm, dessert!  To you professionals - I'm sure its much more than that. Anyway, it was a super popular product this week... why? I have no idea... I'm just a shipping guy! See our great Neroli Hydrating Mist by June Jacobs HERE!

Saturday, March 8, 2014

Aromatherapy Combined with Color Therapy: Roots Candles - Seeking Balance Line

Introduce aromatherapy combined with color therapy to your clients to decrease stress and provide an atmosphere that addresses their specific needs. The Seeking Balance line by Root Candles are made entirely with natural waxes, fragrances containing essential oil, with a sustainable, crackling wooden wick and are a perfect addition to your treatment rooms, or to retail to your clients for home use.

There are 9 different candles that each have there own unique blend of scents:
Relieve - Eucalyptus Menthol Scented Soy Candle
Color: Green
The scent of eucalyptus increases overall brain activity and relieves congestion. When mixed with subtle menthol, expect comfort from colds and headaches.

Enlighten - Cedar Verbena Scented Soy Candle
Color: Yellow
Stimulate your creativity and create an environment for learning using the essential oils of cedar and verbena along with the stimulating color of yellow to create intellectual strength.

Awaken - Basil & Lime Scented Soy Candle
Color: Lagoon
Sparkling zesty lime, orange and grapefruit flourish with cool green basil, cilantro and thyme - peppercorn, coriander and sun-drenched herbs. Nature comes alive at the base with fresh tones of fir, musk and rosewood.

Detoxify - Spearmint & Tea Tree Oil Scented Soy Candle
Color: Phlox
Cooling spearmint and tea tree oil cleanses and relaxes the olfactory system. Complementing fragrances of bergamot, geranium and jasmine mingle with the richness of the spearmint and tea tree oil to create a pleasing atmosphere.

Illuminate - Juniper Rosewood Scented Soy Candle
Color: White
Free your mind of clutter and confusion by mixing the simplicity of white with the clarifying power of juniper and rosewood essential oils for cleanliness and clarity.

Relax - Geranium Lavender Scented Soy Candle
Color: Lavender
Pure essential oils of lavender and the geranium bud combine with the tranquil color of lavender to provide an atmosphere of comfort, calm and relaxation.

Energize - Rosemary Eucalyptus Scented Soy Candle
Color: Orange
The bright orange color along with the energizing essential oils of rosemary and eucalyptus give an immediate lift, touch of rejuvenation, energy and invigoration.

Entice - Orange Clove Scented Soy Candle
Color: Red
The spicy scent of clove stimulates the mood and the juicy orange adds refreshment. The combination is completely seductive.

Meditate - Citrus, Myrhh and Olibanum Scented Soy Candle
Color: Blue
Citrus, Myrhh and Olibanum combine to create focus, relaxation and clarity essential for the journey of meditation. The green, fresh notes of Vetyver and Fir Needles increases the power of the clarifying essential oils, allowing the person who is meditating to easily "center" themselves and open their mind. Both warm and clean, this fragrance will create an overall level of focus and peace.

Friday, March 7, 2014

Cleaning and Maintaining Your Spray Tan Equipment to Ensure Client Satisfaction all Through Tanning Season

Tanning season is in full swing, so I wanted to touch on an important subject - cleaning and maintaining your spray tanning equipment! Since your equipment is essential in performing these services, it is vital to the success of your business that you keep your spray tanning equipment in tip-top shape.

Daily Maintenance 
An example of tanning equipment that
has not been properly maintained -
Buildup of tanning solution on your
equipment can lead to equipment failure
  • Clean gun daily. If you are spraying clients back to back, you do not need to clean the gun between
    each client, but if you have time between appointments, be sure to flush your gun after each spray. Tanning solution can get caught in the gun and cause clogs or "speckly" spray tans! Spraying  airbrush cleaner, followed by clean water, through the gun after your last appointment each day will keep your gun from getting buildup stuck inside.
  • It is recommended that you empty all solution left in your solution jars at the end of the day. Never let them sit overnight!
  • Wipe down the outside of the gun, paying special attention to the cup threads on the gun and on the cup. If solution is left on the threads, your cup may not attach properly, and could come loose during a treatment.
  • Wipe down exposed parts, including the turbine/base, hoses, cords, etc. It is important that the motor is able to breathe freely, so avoid allowing overspray or dirt to build up on any part of your unit. The easiest way to keep this from happening is to wipe it down daily. 
  • Be sure to clean any trapped hair, dust, etc from the intake vents to prevent overheating and/or fire hazards.
Tanning Solution buildup on plugs can be dangerous. A quick wipe-down
each evening can help prevent damage to your equipment.
















Weekly Maintenance
  • Clean filters. Locate the filter on your unit, remove, and wash with warm, soapy water. Allow to completely air dry before replacing.
  • Thoroughly clean all parts of your gun, including the needle and spray nozzle. Follow the cleaning instructions provided by the manufacturer.
  • Periodically thoroughly rinse all solution jars under warm water in the sink.
Spray tanning is becoming more and more popular, and this is a great service to add to your treatment menu to increase client satisfaction, loyalty, and your bottom line. If you are not currently offering spray tanning, and would like further information about this very profitable service, contact Pure Spa Direct's Sunless Tanning Team at 800-434-0018!

Thursday, March 6, 2014

A Technician Stool For Every Back!

Every working man and woman has at some point experienced back pain from overuse, standing too long and the most avoidable cause....an uncomfortable stool.

Improper posture is a leading cause of back stress and pain, and you can take steps to prevent it from happening. Aside from the self care techniques you practice along with regular massages, spa treatments and exercise, having a quality comfortable stool should be a priority.

Depending on your job, your current back health and preference, there is a stool out there for you.

Here are some different style options that can fit your needs:

Hydraulic Stools:

Misc Stools:

Pedicure Stools:

Manicure Stools:

Massage Stools:

Don't let your back take back seat to comfort with so many options out there!

Monday, March 3, 2014

Stickey-Icky-Icky

When the artist Snoop Lion (formerly referred to as Snoop Dogg) rapped about Sticky-Icky-Icky I doubt he was talking about Stickey by CND... but ya never know. He must have inspired our clients this week as the 2.3 oz. Stickey by CND was sold more this week than I've seen in my 5 years here... why? I have no idea... I'm just a shipping guy! See our great CND Stickey HERE!

Sunday, March 2, 2014

March Is Caffeine Awareness Month....Brew Up Some New Treatments!

Now that Valentine's day has passed, are you looking to replace the chocolate service specials with something outside of your usual menu options? Are you just looking to infuse new life into your menu rotation?

Coffee is not only a warm cup of deliciousness, it has incredible skin care properties as well. 
Here are just a few of the benefits of coffee in the skincare and beauty industry:
    Cafe Mocha
  • Coffee can help reduce inflammation (think, puffy eyes!) and caffeine constricts blood vessels (think, slimming!)
  • Coffee can temporarily reduce the appearance of cellulite (a study done by the University of São Paulo found a 17% reduction in the size of cellulite cells)
  • Ground coffee is an excellent and gentle exfoliant
  • Coffee is an antioxidant, it can help bring impurities out from the skin
  • The scent of coffee can invoke powerful positive memories and joyous feelings (read more about scent marketing here---there is a fresh brewed coffee scent available for the Scent Linq!)
Not sure where to start? Here are our most popular coffee products both for services and of course, retail!

*you can make your own face, mani/pedi and body scrubs*

*simple and effective, this mask will have your clients skin looking and feeling fresh and smooth within 
minutes*

This line is amazing with both professional and retail packaging available, with many options including Kopi Coffee


Again, creativity is key when marketing treatments...think about what you, your friends and your clients would want to see and experience. Why not offer coffee parties in March complete with service options, add -ons, coffee drinks and treats! 



Saturday, March 1, 2014

Popular Nail Colors for Spring 2014 - Pastels!

I know we are all still feeling the effects of winter, but spring is going to come before we know it! I am always excited to see what the popular nail color trends are going to be each season and for Spring 2014, pastels are going to be on high demand!

Now is the time to start stocking up on your spring pastels to ensure you will be ready for the flood of clients coming out of hibernation and putting the winter woes behind them with a new spring manicure/pedicure.

Popular pastel colors this year are Lavender, Pastel Pink, Baby Blue, Peach, and Pebble Grey. 

Lavender
Solo All-in-One Gel Polish: Lavender Ice by Amber Products
CND VINYLUX Lilac Longing
Gelish Color Coat: Princess Tiara

Pastel Pink
CND VINYLUX Cake Pop
Solo All-in-One Gel Polish: Pink Cheeks by Amber Products 
Cuccio Colour Nail Lacquer - The Amore Collection Venetian Valentine

Baby Blue
CND VINYLUX Azure Wish
Solo All-in-One Gel Polish: Sky Blue by Amber Products
Cuccio Colour Nail Lacquer - Meet Me in Mykonos

Peach
CND VINYLUX Lavishly Loved / 0.5 oz. - 7 Day Air Dry Nail Polish
Solo All-in-One Gel Polish - No Base or Top Coat Needed - LED or UV Cured - 0.5 oz. / Georgia Peach by Amber Products (S624)
Gelish Color Coat: Tassles / 0.5oz. - 15mL. - Gelish Soak Off Gel Nail Polish by Nail Harmony (01346)

Pebble Grey
CND VINYLUX CityScape
Solo All-in-One Gel Polish: Soft Stone by Amber Products
China Glaze Nail Polish - Pelican Gray

And remember, spring is prime time for your clients to get back into their pedicure habit, so make sure to be prepared with your pedicure slippers, toe separators, scrubs, and massage lotions because they are ready to de-winterize their feet and start showing them off!