Thursday, December 12, 2013

Top 10 Professional Skin Care Industry Trends for 2014

I just read an article on what the International SPA Association is predicting the top 10 industry trends are in skin care for the upcoming year. Some weren't too surprising as the trends have been growing over the last few years while some were quite interesting. You can read the article here.

Here is a quick overview of the list:

1. Anti-aging
I don't know any skin care professional who isn't offering some sort of anti aging treatment. The key is to stay dialed in to new products or techniques that can enhance the services you offer. 

Looking for some new ideas or products? Check out a few of these for services and retail:
Anti-Aging Blemish Control Foaming Cleanser / 5.0 fl. oz. by June Jacobs Spa Collection
Amber Anti-Aging Serum
PourElle Anti-Aging Collagen Peel Off Mask
Pour Elle Anti-Aging Healing Hand Peel Off Mask (don't forget to offer full body anti aging treatments!)
Collagen Masks (there's one for every skin type!)

2. Business
More owners and professionals are seeing the value of continuing education, networking and having the confidence to keep going

Need some tips? We can get you started:
Spa Business Strategies: A Plan for Success Book

3. Nonsurgical face lifts
With all of the advances with skin care technology more people are opting for non surgical treatments than ever before.

Have you seen or tried any of these in your services?

4. Diet
Most people understand the need for drinking water to help keep skin clear and glowing, are yours also aware of the importance of diet? If you aren't comfortable offering advice to your client, you could always recommend a local nutritionist or personal trainer....added bonus, you can work out a referral system with them!

5. Organic/Natural Products
Due to client demand, more and more companies are coming out with organic and more natural product lines. Are you offering any natural services for those clients?

Here are some of our client's top picks:
June Jacobs (high quality with unparalleled results!)
Desert Mineral Detox Body Scrub - Anti-Cellulite Formula / 10 oz. by Extended Vacation (the favorite scrub of the Ritz Carlton! Also available in a professional size!)
Organic Soaps (amazing retail item!)
Organic Raw Ingredients (create your own unique organic blends!)

6. Men
The rise of male clientele as well as male specific businesses are continuing to rise.

Don't miss out on this veritable goldmine!
Grooming Lounge (incredible line of products designed for your male clients!)

7. Multicultural 
It's very important for businesses to ensure their stylists, technician etc are properly trained in how to assess and treat every skin type across cultures. Different skin pigmentation needs different techniques and products. Make sure you have products available to provide the best level of service for the ethnicities in your area. 

8. Global Skin
This was interesting and I wonder how many businesses are aware of global skin. Many client's may not be of one particular ethnicity or heritage but rather a combination of two or more. Education is key as well as asking your client's questions rather than assuming anything based off their appearance. With tanning, colored contacts, hair tints/dyes it is nearly impossible to tell these days.

9. Online Presence 
Nearly every business I talk to has some sort of a social media page. It's important to not just have a page with your business info but to allow interaction with clients. Whether it be through blogs, online scheduling or contests, being accessible online is critical these days. 

10.  Express Service
 Many people don't have the time every week to book a half or full day appointment. Offering express services is crucial. Whether it be a combo pack of services or a mini facial, make sure to capitalize on the client's who want to utilize your services on a tight schedule.

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