Saturday, July 30, 2011

Wholesome Milk and Honey Masks at Wholesale Prices for Spas!

Brand New from Satin Smooth!! Check it out ladies (and gents)... The brand so many professionals choose for their waxing services has just launched Milk 'n Honey facial masks that lift and tone. Blended with wholesome ingredients like Aloe, vitamin E, vitamin C and rose oil, these pro treatments promise to soothe and nourish clients' skin. There are eye, neck, face & lip patterns to choose from.  All at a great price and cool slim box... this stuff is really flyin' off the shelves. Using a facial steamer prior to treatment really enhances the mask's ability..... why? I have no idea... I'm just a shipping guy! See our great Satin Smooth selection HERE!

Friday, July 29, 2011

How to Use Ampoules During A Facial - European Beauty Secrets for Pros

Little Vials of Potency.
Ampoules = Beauty.
Ahhhh the snap of a treatment ampule! I get excited just thinking about it! That's because these concentrated little vials of botanicals, Vitamins & Anti-Oxidants give facial clients that ethereal glow that keeps them coming back for more.  In this video excerpt from European Facials Vo. 2 by Rita Page, Rita refers to Ampoules as "the guns for the treatment". That's because treatment ampoules are packed with highly active ingredients at high concentrations.  Incorporating an ampoule into your facials can help your clients achieve the results they are looking for... that firmness and sublime "after glow" that keeps them re-booking with YOU.   Pure Spa has an ENORMOUS selection of professional treatment Ampoules for spa professionals.  Everything from Caviar, Oxygen, to Swiss Collagen, we have Ampoules from all over the world to help fit your technique, and your clientele's desires.

When to use a treatment ampoule?
Ampoules are typically used in the facial process after cleansing.  Take time to gently tap droplets of the ampoule onto the skin and lightly massage onto facial skin, decollete, orbital area and neck.  Many esthetician prefer to perform the ampoule massage with steam, to ensure maximum penetration.  A mask of choice can be applied over the skin while the ampoule is still moist. Follow with the use of a moisturizer.
For a more comprehensive tutorial on adding ampoules to your facial treatments,  consider purchasing Rita Page's DVD, European Facial Techniques.  Here is a clip from the 1 hr 25 min DVD:

Important Mag Lamp Tips for Estheticians - How to Use with Care

Loose Mag Lamps
Can DROP on Clients...
Always Use Care &
Tighten Well!
Used for observing, extracting and assessing clients' skin, the mag lamp is an essential tool in professional facials and aesthetics. I really enjoyed watching this  Facial Equipment DVD by Rita Page.  Not only informative, she really has some sound advice for Estheticians about cleanliness, lamp tightness and basic care.  Lighted magnification lamps can get quite filthy due to the spray from facial extractions - not only can this obscure your view of the client's skin, clients may notice the extraction debris on the lamp during a service... yuck!  I always think it is important to brush up on the basics every once in a while, sometimes the obvious things can become overlooked in our busy lives.  Rita is an award-winning CIDESCO Diplomat and her DVD's are available on Pure Spa Direct for licensed professionals.  Extremely informative and full of details for pros at all levels.

Here is a video clip from Rita Page's Facial Equip DVD: Available for Purchase at Pure Spa Direct.

Thursday, July 28, 2011

Organic Spaaahh! The Rising Demand for Organic Treatments

In this day and age, an increasing number of professionals and consumers (myself included), have become more and more concerned over the ingredients in our skin-care products. With so much information at our fingertips, it’s hard not to. I have developed the habit of immediately checking every skin-care product before I buy it to see if it has parabens (unwanted preservatives). I know I am not alone in this, and the industry is moving in the same direction.

Our growing heath concerns over the components in the products we are using on our skin, our clients, and family have fostered a huge growth in consumption of organic products and services, organic spas, wellness centers, holistic locations, and yoga studios. More and more products and product lines are removing the parabens and going more natural, because the demand is there. New natural based product lines are developing at a higher rate than ever before… Nails polishes (new and existing) are now becoming 3-Free (free of Dibutyl Phthalate, Formaldehyde, Toluene)…

Why? Because that is what we have learned is better for you, and the safety of the products we are using is important to all of us! Aside from the heath benefits, in order to grow your business in an already cluttered market, the services you provide have to match the demand.

As the growing market and demand for organic and natural based products continues, will more and more existing spas change to be organic as well? Have you?

Check out more than 1,000 organic products sold at Pure Spa Direct here: Organic Spa

Clients and Allergies: Being Aware and Proactive

One of the scariest moments of my life was when I found out that I am allergic to shellfish. I had managed to live for 20 years without ever consuming any variety of shellfish, until, on a whim, I tried some raw craw fish. The end result was me collapsing in a food store with my throat closing due to an unknown and potentially lethal allergy to shellfish.
The reason that I am telling this story is not to instill fear, but rather to help you become more aware of your clients. The majority of slimming treatments on the market contain seaweed and/or marine fango mud. Many collagen treatments use marine collagen as the main source of collagen. How are those related to shellfish? Both contain iodine, which is the root cause of the allergic reaction.

Seaweed wraps are one of the most luxurious and effective treatments, however, they can cause skin reactions on those who are allergic to iodine. I recommend doing to following so as to protect your clients and yourself:
  1. Have every single client fill out an Individual Treat Profile Card. These will help you in finding out what their sensitivities are etc.
  2. Be open with your clients about the products and ingredients that you are using. If there is any concern regarding any of the products, do not use them.
  3. Offer substitutes! Sedona Mud, Coffee and Chocolate are fantastic substitutes for seaweed.

Other types of products that I advise being aware of are Massage Oils, Lotions and Creams. The majority of massage supplies on the market contain nut oils, which many people have sensitivities and/or allergies to. While many massage therapists prefer the nut oils due to their excellent slip, it is important to have nut-free options as well. Both Soothing Touch and Pure-Ssage offer nut-free versions of their products.

What other products can you think of that would be good to have substitutes for?

Hydrate Your Skin With Pinnacle's Body Frosting!

A good body cream should be hydrating, with a pleasant fragrance, not greasy with a bad odor. Finding a cream with all 3 of these components isn't so easy. Everything is either too rich, not rich enough, doesn't leave the skin feeling hydrated or smells terrible! Well, PINNACLE BODY FROSTING Ultra Hydrating Butter Creme for Hands, Feet & Body, has all 3 major components plus so much more!

PINNACLE BODY FROSTING is formulated with vitamins, powerful antioxidants, Aloe Vera and Jojoba, which work together to improve the skins texture and protect and repair skin cells. It goes on smoothly, because it's consistency is not to thick and not to greasy, it's just right! You can finally feel confidant to walk out of the house knowing your skin looks healthy, smooth and hydrated. If your skin is dry like mine, you know what it's like to be self conscious when you leave the house, but PINNACLE BODY FROSTING has changed that forever. This Butter cream nourishes the skin, leaving it super hydrated, giving your skin silky, smooth feeling all day long. Even the amazing fragrance last all day!

The super-hydrating moisture of PINNACLE BODY FROSTING, Butter Creme , isn't the only reason I'm raving about this product. Every scent that I have tried is AMAZING! I never know which one to use, because they all smell so good! No matter what your preference is,
PINNACLE BODY FROSTING Ultra Hydrating Butter Creme , has a scent for everyone! My personal favorite is the Sweet Sweet Almond. Packaged in an 8oz jar, and costing less then $5.00 each there is no excuse to deprive your skin any longer! If your like me and have trouble choosing just one try PINNACLE Body Frosting Kit Gift Set! This new Kit contains 4 8oz jars, one of each the delicious scents, plus a cute plastic gift bag! Did I mention this Kit only cost $10.00, that means you can try all 4 Body Frosting's for only $10.00!

Friday, July 22, 2011

What's Crackin' - Nail Salon Crackle Polishes!

Wanna know what's "crackin" in the warehouse these days? Besides Phil getting a new hair cut, it's China Glaze Crackle of course! Paint your nail any color and apply China Glaze Crackle over the top and that's it. It's so easy and looks so cool. My girlfriend recently tried it and I gotta say I love it! There are 6 different colors right now and I'm sure they will be making more... why? I have no idea... I'm just a shipping guy! See our great China Glaze selection HERE!

Don't Know Which Wax To Try? Try 4 at Once With the Cirepil Wax Sample Kit!

You will probably go through dozens of different waxes before you find one to stick with. If you do not like the wax you are using, your service will suffer, and trust me, your clients will notice! Using low quality wax will effect your ability to preform a successful service, but more importantly you can potentially harm your client. There is nothing more embarrassing than some of the effects a bad wax can do to a client. If you are confident and comfortable with the wax you use, both you and your client will clearly notice. Finding a high quality wax that we feel comfortable using can be an expensive, frustrating process. Cirepil has a product that lets you skip that stressful process!

Test The Best Stripless Wax Promotion, by Cirepil is a sample kit that includes 4 of their most popular Stripless Wax's! Pure Spa Direct is constinitly recieving orders for Cirepils Test The Best Stripless Wax Promotion, and for good reason. The inexpensive kit includes a sample of Cirepil Blue, Cirepil Greenepil, Cirepil Cristalline, and Escential Rose Beads. And the fun doesn't stop there, you also get 2 Empty Wax Tins and 1 large container! That's four 200 gm of spa-quality wax, 2 wax tins and a large container for only $20.00!

Cirepil Wax is known for the finest depilatory waxes ever made, and is a trusted professional wax throughout the industry. Their wax is unique because its products are user-friendly and client comfortable. Stop getting stuck with a ton of wax that you'll never use, and try Cirepil Wax today!

Fish: They Make for Better Manicures

Despite the recent advances in nail technology, i.e. Gelish and Shellac, there are still many holdouts, myself included, who swear by old-fashioned, regular nail polish. I think any person out there who has received a manicure with standard nail polish can agree - Waiting for your nails to dry under the nail dryer is the worst. It is boring, time consuming and takes way too long. I always leave before my nails are dry enough, and end up having lovely, painted nails for a whole of 10 minutes before they are destroyed. For many people, this then means touch-ups, using extra product and employee time and effort. How can this be avoided? It is a simple concept that is not so easy to execute: Get your clients to keep their hands in the nail dryer longer.
2 nail salons I have recently been to employed something unique which made me want to stay seated and let me nails dry: Fish bowls. It is very soothing to watch a pretty little fish or 2 swim around in a jar filled with pretty marbles or gemstones. It captures the attention and makes for a pleasant experience. One nail salon I had been to used Beta fish in flower vases and attractive colored dishes. One of the easiest fish to take care of, Betas, flourish in a very small environment and must be kept alone. They are also very inexpensive and only require food, a clean bowl and pH balanced water. They are simple, cost-effective and lovely to behold by you and your clients alike.  AND - did you know... There have been studies that say staring at fish can reduce a person’s blood pressure!? That's so awesome!

Another nail salon I went to had a huge aquarium on top of the nail drying table, filled with all kinds of goldfish. While it was nice to watch them swim around, from a spa-owner perspective, I don't necessarily recommend using goldfish. They are very dirty and require their bowls and aquariums to be cleaned constantly. Plus they are an extremely delicate fish that require a significantly larger bowl than most other types. If you are not interested in Beta's , I recommend purchasing some hearty fresh water tropical fish, such as guppies and tetras.

Lastly, if you are 2 steps ahead of me and already have the fish but need the nail dryers, CLICK HERE to see Pure Spa's extensive offering.

For Sleek and Shiny Hair: Argan Oil Infused Detangling Comb

Argan Oil, rich in Vitamin E and fatty acids, is truly one of nature's miracle ingredients! Light and easily absorbed by the skin, hair, and nails, this oil is quickly growing popularity in North America as a phenomenal beauty product.

For sleek, shiny, moisturized hair, Scalpmaster's Argan Oil Infused detangling comb does the trick! This wide-tooth comb is ideal for detangling wet hair, whether it is straight or curly. Add an infusion of argan oil with every stroke, and end up with a beautiful 'do! This is a product to retail to your clients AND use in your salon! Also check out the Argan Oil Infused Palm Pik - perfectly purse-sized!

Thursday, July 21, 2011

Stay Cool, Calm, and Collected: A Comparison on Eucalyptus Collagen Masks!

I have blogged about Eucalyptus before in "A Spa that had me at Hello!" ….. but now I am writing for a different reason, a personal problem of my own…ACNE!

Eucalyptus is so very talented with so many benefits for your health as well as skin! One of my favorite uses is to control acne. With thousands and thousands of products on PureSpaDirect, and so many variations of the same type of product, sometimes it is hard to choose. So I decided to do a little experiment on one of the most basic products: Eucalyptus Wet Collagen Mask. I choose a branded one by uQ (which is a great brand that I always recommend to our clients), and a non-branded version of the same product. Here is what I discovered:

The Eucalyptus Collagen Masque by uQ left my skin feeling hydrated, supple and smooth. The mask came super saturated, which was convenient and a major benefit. I even scraped the package for some extra product and applied it to my forehead and eyes after removing the mask for extra treatment (had to make sure I got the most of it!).

The non-branded Eucalyptus Wet Collagen Mask had a stronger smell of eucalyptus which I liked. The smell is so cleansing and refreshing. With this mask, I felt the tingling on my face more, which made me feel like it was working, and helped calm down my acne worries. I was having a very bad breakout week!

As far as the ingredients on the masks, the Eucalyptus Collagen Masqueby uQ mask has a more prominent amount of marine collagen as it is #2 on the ingredient list, where collagen falls #6 on the non-branded mask. The Eucalyptus Collagen Masque by uQ mask also includes vitamins, and amino acids which all have additional benefits for the skin. The non-branded mask does not.

With two consecutive weeks of using the masks, I feel that my skin condition has improved slightly. I will continue to use the Eucalyptus Collagen Masque by uQ, to control my acne and will hopefully soon be break out free. As for now, the fight against acne continues….

Tuesday, July 19, 2011

Pink Make-Up Sponge - The Ultimate Facial Blending Tool

Beauty Sponge for Blending
at an Unbeatable Price!

High quality cosmetic sponges are essential for flawlessly blending foundation into the skin. Whether you are trying to create a full make up look or a sweep of natural coverage, this ergoniomic beauty sponge helps base to "blend in" with complete precision and smoothness.  Gentle texture leaves skin with an airbrushed effect that looks beautiful - not splotchy.

The pointed end is perfect for blending concealer and foundation into the tricky areas around the eyes and nose. The larger end is great for applying liquid make-up into cheeks, neck and forehead with consistent smoothness.

At such a great price, keep several handy for clients.

Pro Tip: For Salons / Make-up Artists that charge for professional make-up applications: let these clients keep this unique Cosmetic Blending Sponge  after their appointment.  I promise they will think of you every time they use it - and Glow Home Happy!  A little token of client appreciation can go a long way!

Find it here:

Old World Charm for a Song... Iron and Copper Oil Diffusers are Unique!

Sometimes something simple and old world can add a little indescribable charm to your treatment room... while providing a functional benefit. These Iron and Copper Essential Oil Diffusers do just that... with a unique style. I don't know if it is the simplicity, the design itself or the Iron and Copper, but I just LOVE these! And for under $30 bucks, you can't go wrong. Light a tea light candle in the base – as the fluid warms, aroma will diffuse in the air.

Kiddie Capes to the Rescue

Not all your clients are the same shape and size, and while you can’t always accommodate everyone, the kiddies shouldn't always be the ones left out! Pure Spa Direct has several adorable inexpensive cutting capes, that will put a smile on all your younger clients!

Pure Spa Direct has a variety of inexpensive capes geared towards your younger clients. These capes will make any child feel just as comfortable and pampered as your adult clients and will make their trip to salon feel like a vacation instead of a punishment! Pure Spa Directs selection of Kiddie and Tween Capes offer the perfect cape for any salon. Welcoming your younger clients with a fun Kiddie Cape will certainly put a smile on their face and brighten up their day!

Making a child feel comfortable at a salon can sometimes be a little tricky, and having an uncomfortable child in a salon can make everyone else in the salon uncomfortable. This problem is 100% avoidable and would cost you less than $10.00! Choose one of Pure Spa Directs Kiddie or Tween Capes and get those kids smiling as soon as they walk in the door!

Pure Spa Direct has a variety of inexpensive capes geared towards the younger clients. These capes will make any child feel just as comfortable and pampered as your adult clients and will make their trip feel like a vacation as enjoyable! Pure Spa Directs selection of Kiddie and Tween Capes offer the perfect cape for any salon. Welcoming your younger clients with a fun Kiddie Cape will certainly put a smile on their face and brighten up their day!

Check out some of Pure Spa Directs most popular Kiddy Capes:

BETTY DAIN Lil’ Scoops Design Vinyl Kiddie Cape

Scalpmaster Vinyl Tropical Kiddie Cape

Scalpmaster Jam 'N Jellie Kiddie Cape

Expressions Tween Cape by SalonChic

Monday, July 18, 2011

Amber Skin Care Program: A Comprehensive Skin Care Program with Retail Products to Boost Profits

For all you skin care professionals out there looking for a comprehensive skin care line with retail products, I will be writing a series of blogs on the Amber 5-Step Skin Care program, and the amazing Amber Skin Care Products. Today, I will be introducing the program to you, and will follow up with more in-depth articles about each step and the numerous Amber products available for each during the weeks to come!

The Amber Professional Skincare products comprise an innovative, comprehensive product line, which makes it easy to link the professional treatments your clients receive at your spa with their daily skin care routine at home. These products truly deliver; they are successfully used in spas around the country, and selling the retail products to your clients is a great way to add profit to every service, as well as increase client satisfaction and keep them coming back!

Amber Professional has developed a 5-Step Skin Care program not only for you, the skincare professional, but for your clients too! This program allows you to use effective yet gentle skincare products to handle all skin care needs, all in one easy-to-understand program.

Amber Skincare Program:

Step 1: Cleanse
This (maybe obvious) but extremely important step is first to making sure your client's skin is treated properly during your treatment. By cleansing the skin well, you will remove debris, excess oil, and start to unclog the pores.

Step 2: Exfoliate
An effective exfoliation is necessary for a successful skin care treatment. Exfoliation involves the removal of dead skin cells clogging the surface of the skin, and it also promotes cell turnover for a healthier skin base. Exfoliation is not a step that needs to be performed every day.

Step 3: Repair
This is where you, the skincare professional, and your wealth of knowledge is needed the most. You must analyze your client's skin in order to determine which repair action is needed.

Step 4: Hydrate
This step is equally as important during your professional service as it is at home on a daily basis. The hydrate step not only refers to moisturizing the skin, but this is a great time to mention to your client the importance of drinking plenty of water!

Step 5: Protect
Sun and free-radical damage is the majority of the skin damage skincare professionals see, so encourage your clients to use daily SPF!

Head Trip - Scalp Massage Like No Other!

Let's go on a trip this week readers.. A Head Trip! No, really.. that's what it's called! The Head Trip by the Happy Company. It is a massage tool for your head. It'll send shivers and quivers down your spine. Let the head tripper bring your scalp to ecstasy! The copper prongs must be the secret..... why? I have no idea... I'm just a shipping guy! See our great Head Trip and Happy Company selection HERE!

Friday, July 15, 2011

Gemstone Manicures: Create a Unique & Enjoyable Experience for Your Clients

When a person enters a nail salon, hair salon, or spa, he or she is not just going for aesthetic upkeep or routine maintenance; that person is looking for an experience that goes to the next level. We get our nails done not just because we want our cuticles cleaned and a color on our fingers, but we are all looking for an escape to a happier or more peaceful place. One of the unique aspects of working in the beauty industry is that you have the ability to transport your clients to a different and, oftentimes, better state of mind. Nail treatments, specifically, are becoming more and more monotonous and predictable with the generic soak, nail cleaning, scrub, massage and then polish application. It is hard to remain loyal to one specific salon when the services are the same everywhere.

You can stand out from the crowd and earn customer loyalty by offering the **Brand New** Gemstone Manicures and Pedicures! Pure Spa Direct is now offering 22 varieties of gorgeous gemstones for you to now offer your clients. Simply add a handful of stones to your manicure dishes, two handfuls to your pedicures bowls and VOILA, you have refreshed your menu for your clients! By introducing these gems into your services, you are adding a dash of decadence and a whole lot of value to your business. Each stone is associated with a unique vibrational property, so now you can offer unique services such as:
  • The Tranquility Manicure/Pedicure with Fancy Jasper
  • The Calming Manicure/Pedicure with Moonstones
  • The Happy Manicure/Pedicure with Clear Quartz
  • The Prosperity Manicure/Pedicure with Emeralds - Who wouldn't want to soak their hands in Emeralds?!
The scientific explanation for the vibrational

properties is that all stones and gems have been processed through the earth, from the core to the crust, for many millenia. During those thousands of years, each kind of gem developed its own color and structure. In fact, all crystals and gems are in constant motion.

Does any of that information matter to your clients? Probably not, but the following features will:
  • Texture: All of the gems have been tumbled, so each variety has a smooth, yet intriguing and interesting feel, providing a tactile sensation.
  • Sound: Some nail salons put marbles in a soaking dish, but the marbles can make a sharp, high-pitched sound when moved around. Gems, again due to their irregularity in shape, make a much lower, more calming sound, whether coming in contact with glass or plastic
  • Scent: You can take your services to even higher level by adding essential oils, such as Calming Lavender or Rejuvenating Eucalyptus, making your services multi-dimensional.
Be innovative and by surprising and delighting your clients with Gem Stone Mani/Pedi's today!

X-Ray Supply for Medical and Wellness Practices - Pure Spa Has it ALL!

At Pure Spa Direct we are always thinking "outside the box" to bring you new and innovative products that expand and diversify our vast selection. This month we want you to "think inside the box" with our newly added equipment line: Wolf X-Ray. Recently, we added an entire category of X-ray film boxes and accessories, all manufactured by Wolf X-Ray, a leading manufacturer of X-Ray supplies and equipment.

We are proud to be able to offer such quality equipment to medi-spas, doctor’s offices, schools, and hospitals. The illuminators come in a wide variety of sizes, from a very standard unit that is 14” x 17”, to 6 over 6 units that consist of 2 tiers, making up an 84” x 17” viewing area. The features are expansive and all make for accurate, precise, and easy viewing.
Check out all the illumination that Wolf X-Ray has to offer here!

Thursday, July 14, 2011

Big Lashes Equal BIG Business. Q&A with Novalash Expert Stylist, Michele Horan

Adding Lashes is like adding "instant pretty" - according to Novalash CEO Sophy Mersze. So true! And it's one of the reasons why, according to Novalash, demand for luscious lashes has soared 500% in one year, making lash extensions the fastest growing, and most profitable market segment in the beauty industry. Easy to see why, as lashes give clients the instant gratification and visual improvement they crave. In this economy, clients are especially selective on what beauty services get their cash. They want to see results and they desire an immediate benefit that makes them feel beautiful. In our "live access to everything" society, clients demand services that can gratify their desire for instant improvement, confidence and compliments from others... Lash extensions deliver all of this! And lately... you can't open a magazine or watch TV without seeing celebrities, starlets and Housewives sporting this rich, lash look. It's so captivating, so alluring, it's thrust this beauty trend into a HIGHLY DEMANDED service nationwide.

So with Lash Extensions being the newest and hugely profitable craze for Spas and Salons, I decided to sit down with Michele Horan of Revite Day Spa here on Long Island to find out what adding Lash Extensions services to her menu has meant to her small business.

Q: Why did you decide to add eyelash extension services to your skin care business?

A: Well, first and foremost it is a growing trend in the marketplace. Everyone in Hollywood was sporting eyelash extensions. I knew eventually it would trickle down into the masses. No one in my area was offering eyelash extensions at that time. I knew it could be huge! Which it was! Also, my clients were requesting additional services. 50% of my clientele receive eyelash extensions. It is a great way to expand your menu of services as well as your revenue.

Q: How do you advertise? Tell us how you got the word out?

A: The referral business is exceptional! I have yet to spend a dollar on advertising as I can barely keep up with my referral business alone. 50% of my eyelash business was through referral and up-selling current clients. 50% of my eyelash clients were through the Novalash website. This is one of the major benefits of being certified through Novalash. The opportunity of internet marketing via their website is extremely beneficial. I am not a computer whiz, I have little to no understanding of how internet marketing works, and I never imagined that new clients would come to me in droves from online searches! However, it works! Novalash successfully markets their product so that consumers want the service. Their website leads the business in my area straight to my spa.

Q: How long did it take you to really "master" the art of applying lash extensions so flawlessly & to your clients' liking? Was it immediate? Was it easy?

A: Mastering the technique of applying eyelash extensions does not happen over night. You might have the certification, but the technique takes time to master. I did not charge clients in the beginning, while I developed my technique. I admit I became discouraged at times, and even contemplated giving up! But, like with all things, practice makes perfect. The most difficult part of applying the eyelashes was using the right and left hand in unison. As a righty, I had to master using my left hand just as effectively as my right hand. Very frustrating! It was like being born again. I gave it up several times. Also, you must have a good eye! It's like clothing a woman...Every woman is unique. Every set of eyelashes needs to be customized to each customer’s style and requests. But persistence and practice paid off, six and a half years later, eyelash extension services has grown to comprise 50% of my business. It is the reason my spa, Revite's Skincare is where it is today. Applying the extensions is an art, one that takes time and practice to perfect. Especially with the high profile client base I serve on Long Island, I knew my technique needed to be better than “good”; it needed to be exceptional.

Q: What's your best advice for a spa business or esthetician looking to add eyelash extensions to their service menu? Anything they need to consider?
Eyelash Extension Services
Boast a 7000% Profit Return
On each kit sold!

A: The best advice I can offer to anyone looking to add eyelash extension to their business is to have patience, passion, and a love for making people look and feel good!

Q: What made you choose Novalash? Have you tried other brands of eyelash extensions?

A: I chose Novalash because they offered an adhesive that was pharmaceutical grade without formaldehyde. I have tried other brands; no other brand has the quality of adhesive and lashes as Novalash. They were the pioneers in the eyelash extension business 7 years ago. Everyone else knocked them off.

Q: Is this the most profitable service you offer?
Lashes add instant beauty,
Making it a HUGELY
popular service!

A: YES! Eyelash extensions are by far the most profitable service offered in my business. The cost to price ratio is exceptional!

Q: What has client feedback been like? Does this service have a very high satisfaction rate?

A: 90% of client feedback is positive. 10% of clients do not return for fill-ins. This is a love hate treatment. There is some maintenance involved for the client.

Q: What are the Pros & Cons to be considered when adding eyelash extension services to your menu?

A: The pros and cons to be considered when adding eyelash extensions to your menu of services are as follows:

1) Additional revenue.
2) Referral business, great way to really boost growth in all areas of your spa.
3) Guaranteed repeat business for fill-ins every 4 weeks
4) Creates curiosity and chat among other clients within the spa.
5) Your client represents you in the public eye. It is the best advertisement! Your business and reputation benefits!

1) Allergic reaction to the adhesive. Though rare, some clients can be very sensitive to the specialized adhesive. For this reason, there is a gentle formula available.
2) Some women just don't like the weight of an eyelash being on their eye. It's like hair extensions. It's not for everyone.

Even if a client decides it’s not for them, I invite them back for skin care services with a discount. This retains the client as a customer for other services I offer that will please them. You always want to keep a customer happy.

Q: How did you get to your current price point for a full set of lashes on a new customer?

A: Upon being trained through Novalash in NYC 6.5 years ago, I was advised of market price points for a full set of eyelashes and fill-ins. At that time, a full set of eyelashes on Long Island was $300 and fill-ins $50. Now, due to product cost increases and demand, my price point for a full set and fill-ins has increased. I consider my price points to be extremely fair considering my skill level and treatment time. A full set now costs $350 and fill-ins are $70. My competition is priced much higher, but the quality of my work is exceptional due to my dedication and experience. I think I offer my clients a great value. If one were to have this treatment done in Manhattan, the cost would be twice the price!

Q: Do you feel the eyelash extension trend is here to stay?

A: ABSOLUTELY! The eyelash extension business is here to stay! Just as the hair extension is here to stay. It is a trend which will grow and evolve to the next trend; new colors, new lengths, new density, new styles, better quality lashes. I've already seen a remarkable improvement over the last 7 years. Once you have mastered the art of the application, the rest is a tantalizing and exciting service for your business to offer!

Thank you Michele! I hope this article is helpful for beauty professionals considering offering this service. For more information on Novalash, please visit their website.

To read Michele Horan's profile, click here: Michele Horan

Saturday, July 9, 2011

Free Your Face with Tassi

Forget the ponytails, leave the hair bands and clips in the closet... The Tassi has arrived!! Say goodbye to messy hair while washing your face and say hello to a clean face without the mess. Even applying makeup is easier. And to all you men with long hair... don't be shy. There's  neutral colors and no one has to know! HaHa! I'm sure there must be more applications of this awesome product..... why? I have no idea... I'm just a shipping guy! See our great Tassi selection HERE!

Friday, July 8, 2011

Infused Brushes for Retail - Keratin Bristles Pull Through Knots with No Frizz

As much as I love my gentle-bristled hair brushes, there are times when I want some strong, hard bristles to pull out the knots and give my scalp a strong massage. With combination wavy-curly hair, however, using such a type of brush would turn my shoulder length hair into a 'fro. Not so stylish...

Enter the Keratin Protein Brush & Comb Set by Scalpmaster. The brush in this set is made with firm and strong bristles that massage and stimulate the scalp while gently pulling through knots and tangles. An added bonus is the addition of Keratin protein, which has been infused into the bristle of the comb and brush. Our hair and nails are comprised of Keratin, so by having it in the brush, the Keratin acts as a defrizzing agent, making hair smoother, shinier and more easily styled. For the first time in my life, I have been able to pull a comb through my hair, sans styling products, and walk out the door with sleek waves rather than knotty curls. The comb also works great in the shower to brush conditioner through your hair!

Whether your clients have curly or straight hair, you can use this set for salon services, PLUS offer it as a retail afterwards. Add the Keratin Protein Brush & Comb Set to your styling stations and POP Display today!

On Sale Now - July Specials

Heat Up Your Summer with Pure Spa Direct's
July Specials!

Salonchic Teflon Multi-Purpose Cape
This multi-purpose cape will do double-duty for your salon - it is light enough to use as a cutting cape, but durable enough to use for chemical treatments! The Teflon® coating repels water, hair, chemical stains, and wrinkles. The best part? It is machine washable! At 20% off, why not stock up now?

Green Tea/Mint Foot Masque by Amber Products
Offering seasonal pedicures are sure to bring in clients year-round, and the Green Tea Mint Pedicure is the perfect summer treat for hot and sweaty feet! This cooling masque features green tea which is sure to soften those toes, while the garden mint oil soothes those aching feet. At only $0.89 per ounce, this mask will please your clients AND your bottom line!

Mega(5,000)Case of Medium Waxing Applicators
These 6" x 9/16" waxing sticks are so versatile for many waxing procedures. The benefit of purchasing wax sticks in bulk? Never running out! At $0.01 per stick, no double-dipping allowed!

Epillyss Sensor Wax Gel
Our best-selling Epillyss wax just got a little better, 20% better in fact! This ultra-fluid gel wax is a big hit for bikini and underarm waxes - in other words, all those summer wax services! The unbeatable price of $16.76 is 20% off the regular price, so buy more now and save!

No minimum order on Extended Vacation's Desert Mineral Detox Body Scrub - just purchase one and find out what everyone is raving about! For beautiful, polished, smooth skin, this scrub is ultimate!

Brush it Off!

A must-have for every spa/esthetician is the Encore Table Top Rotary Facial Brush System . This machine will work wonders for your facials, and really step up your treatment game! Included with the system are various attachments that can be used to stimulate blood circulation, deeply cleanse and exfoliate, all while rejuvenating the skin!

Many estheticians love this machine, because of it's compact size and low noise level. There is nothing worse for a client than loud- antiquated machines, ruining their spa service. The sound of the Encore Table Top Rotary Facial Brush System is low enough to retain the spa environment, and will not be disruptive to your clients. The unit will not take up much space in your treatment room, but the benefits to your services will be enormous!

Thursday, July 7, 2011

I bet your clients would love a tasty treat while they wait...

I bet your clients would love a tasty treat while they wait.. Yummy Earth makes Organic Lollipops that are absolutely delicious. The guys and I are always fighting over the Mango Flavor. Your clients will be addicted to these pops. Make sure to keep some for yourself! It must be the "real fruit extracts" that make them taste so good.... why? I have no idea... I'm just a shipping guy! See our great Yummy Earth selection HERE!

Tuesday, July 5, 2011

Put Your Flat Irons Up and Prepare For Battle!

We all get excited for the beautiful weather and all the other great things Summer brings, but our hair on the other hand, doesn't feel the same. The only thing the Summer weather brings our hair is humidity with a side of frizz. Well ladies, from now on, Summer will only bring good things for you and your hair through a Ceramic or Tourmaline Flat Iron! Issue of frizzy ugly hair, that has plagued us for years and years is finally over, after many dollars spent and countless product disappointments. Ceramic and Tourmaline Flat Irons have answered our prayers, and no you do not need to spend a fortune to get one! So tell your hair to relax, because the war against frizz is finally over, and we won!

After purchasing countless Flat Irons over the years, in search for one that actually does what it is supposed to, my search has finally ended, and my hair is frizz free, even in the humidity! Ceramic and Tourmaline Flat Irons have answered solved our life long battle with humidity and freeze. Not just any Flat Iron will give you the results you desire, so when choosing a Ceramic Flat Iron make sure you choose one that is ceramic throughout, and not just ceramic plated. A real Ceramic Flat iron will conduct heat better and more evenly. Ceramic plates penetrate the center of the hair shaft, allowing you to get the same results with less heat (and less damage). Tourmaline is so effective because it has properties that make it ideal for flat iron plates. It creates negative ions that help combat frizz, making this combination especially good for really difficult hair.

In order to win the war on frizz, it takes a little more then simply purchasing the right tools, you also need to know how to use your weapons! Here are some helpful hints so you can get the best results possible:
  • Never iron damp hair, hair should be completely dry before ironing. Moisture creates steam that is far too hot and can lead to burned hair.
  • Always use your Flat Iron on clean hair. Applying heat to hair that has products and dirt in it is doing nothing more than baking these old products and dirt in!
  • Clip your hair up and start with the hair at the nape of your neck. Comb the section thoroughly, and do small sections. The smaller the section, the more evenly the heat is applied and the fewer passes you will need to make. Start 1 inch from the root and make a slow, steady pass without stopping. When that section is done, take the next section (about 1 inch) out of the clip and repeat.
Check Pure Spa Direct's most popular Flat Irons to choose from! Some of our most popular ones are: