Tuesday, February 22, 2011


If you haven't heard of Maxim Pedi Redi®, then let me tell you about the industry's first and most superior pedicure product on the market. Pedi-Redi Plus is the best soaking product you can use in your pedicure spa and on your clients! Pedi Redi Plus is a specially formulated powder that combines sea salt and epsom salt along with essential and fragrance oils, as well as other key ingredients that will blow any other soaking product out of the water. While your clients relax with their feet soaking in vivid water colors, Pedi Redi® is cleaning the feet, removing dead skin and softening calluses and cuticles for easy exfoliation.

Your client's feet are not the only things that benefit from Pedi Redi® , your pedicure techs and equipment do too! Pedi Redi® is convienient for all pedicure salons and spas. Pedi-Redi is safe to use on all pedicure equipment including whirlpool type pedicure spas, as well as pedicure foot baths. Pedi-Redi has a defoaming and descumming agent making clean-up time between clients easier, quicker and more efficient. This all-in-one pedicure savior won't foam over, clog or harm your pumps/jets or lining, which will make your pedicure techs just as happy as your clients...how many products can offer that?

Pedi-Redi is available in a variety of scents, including Wintergreen, Mango-Coconut, Vanilla-Cream & Cinnamon, Cucumber-Melon, and many more! If you can't decide on a scent, try MAXIM Pedi Redi Plus Kit 10-ct. or Sample Kit, and sample a few different scents without breaking the bank! Compared to similar products, Maxim Pedi Redi® uses less product per pedicure. With so many benefits and options, Maxim Pedi Redi® is an economical addition to your pedicures that will keep your clients smiling!

Monday, February 21, 2011

Elastin Wet Collagen Eye Mask: Add it on!

Finding the right products that actually bring visible results to your clients can be a tough task. In the skin care world, instant satisfaction is a key element to making a client happy with their service. Clients want to leave their treatment looking rejuvenated, with a noticeable change to the appearance of their skin. Add-on treatments, that actually work, are essential in obtaining that instant gratification.

So what do I recommend? The Elastin Wet Collagen Eye Mask.

This mask is blended with vitamins, acids, and extracts to restore the skin’s natural moisture and bring firmness back to the eye area. The Elastin Wet Collagen Eye Mask works wonders to instantly suppress fine lines, dark circles, and puffiness. The entire add-on treatment can take between 15-20 minutes, and the prepared mask is extremely easy to apply. Another benefit is creating more relaxation time for your clients, all while increasing the treatment cost and profits. Recommend this add-on treatment for clients planning a big night out, or anyone looking for immediate miracles, without injections or surgery. Clients will be amazed with the results!

Garshana (Ayurvedic Massage) for Wellness

With everyone "going green" these days, natural spa treatments are gaining popularity in spas across the country. Adding Garshana Massage is an easy way to add another natural treatment to your menu without breaking the bank!

In Sanskrit, Garshana literally means "rubbing" or "exfoliation." A Garshana massage is a dry lymphatic massage, where the therapist wears wool Garshana gloves, and is performed without oil. The therapist briskly rubs the client with upward strokes, cleansing and exfoliating the skin. This type of massage increases circulation, so clients who receive Garshana massages on a regular basis can also experience a breakdown of fat and cellulite.

Traditionally, a Garshana massage is followed by a warm oil massage. Oil applied to the skin after a Garshana massage penetrates better, as the skin is warmed, the dry skin has been removed, and the blood cells are closer to the skin's surface.
Our high-quality Garshana gloves are hand-woven in Iceland. To view them, click on the following link:

Friday, February 18, 2011

Eclipse the Competition with Client Cards

As we all know, the name of the game in business is making money. Service industries, such as the beauty industry, have to come up with more nuanced ways to do this, however, because of the diversity in the client base. Every day, I discuss with Spa Owners and Independent Contractors alike how they can make their clients more comfortable while also making their own lives less complicated in the process. One of the keys to a happy client is recognition of their wants and needs. I love it when I walk into a spa or salon and the people know my name, know I will want my hair dyed plum red, my nails done in cobalt blue, and my massage very thorough rather than gentle.

One of the best ways to fulfill the desire for recognition in your clients is to fill out a Client Card for every single customer who walks through your door. Each card has space to fill out contact information, what service was rendered, what your Client liked, and what you may want to avoid next time. Hair stylists can keep track of specific formulas used to create the perfect hair color for that specific person. Nail techs can make a note after each appointment of what color polish the client used, in case they would like it in the future. Spray Tan Technicians can make notes regarding which solutions the customer looks best in. The details that can be noted are endless and your clients will love the attention to detail and the extra attention to them.

Click HERE to see all of the Individual Treatment Client Cards available.

Adorable Make-up Kit

This adorable make-up kit by Cameo includes everything you need to get gorgeous, and it's so inexpensive you won't believe it! This all-in-one, on-the-go kit is perfect for everyone, everywhere! It's small enough (5.5" W x 4.5" L) to take anywhere and big enough to boast sizable applications for many uses. At only $5.26, this perfect palette is great for make-up application services and retail! This all-in-one kit is the perfect product to use on your clients for any make-up application service.

Even better, you can retail the kit to your client so they can convienitly re-apply throughout out the night, without having to purchase 20 different products! The best part is the applicators are included in the kit!! Not only is this kit full of quality products and beautiful colors, the case is super cute and fun!

Its hard to believe that at such a low cost, you get so much, and the quality isn't just good, it's amazing! The 12 eyeshadows go on smoothly and actually last all day! The colors are great for all eye colors and skin tones and blend effortlessly! The pressed powders, one matte and one shimmer, gives you complete coverage and an even skin tone. The 4 blushes are the perfect colors to highlight and awaken the face. With the use of the pressed powders and the right blush, you can create the perfect complextion we all seek!

This kit not only includes 12 amazing colors of eyeshadow, but also 3 eyebrow poweders, that when combined, make every eye pop to perfection! Just add one of the shiny lip colors and you are all set to turn some heads!

Palette includes: 2 Pressed Powders, 4 Blushes, 12 Eyeshadows, 3 Eyebrow Powders, 3 Lip Colors, Applicators. Measures: 5.5" x 4.5" x 0.5".

Check out this Combo Palette here:

Thursday, February 17, 2011

News Flash... 2011 CND Shellac Colors are IN STOCK!

Breaking news... the 2011 CND Shellac Colors are in stock... NOW! Click Here to see them! Colors include:
  • Beau
  • Black Pool
  • Clearly Pink
  • Cocoa
  • Decadence
  • Gotcha
  • Hollywood
  • Hot Pop Pink
  • Iced Coral
  • Masquerade
  • Mother of Pearl
  • Rock Royalty

Remember, PureSpaDirect.com is for Professionals Only!

Monday, February 14, 2011

Welcome Your Clients in Style with Spa Art Murals by Gulfstream!

When a client walks into a spa, first impressions are everything. How they are welcomed and the ambiance of the spa is instrumental to their experience there. When decorating a spa, it is important to create an environment that encourages feelings of relaxation and tranquility. Customers want to be invited to escape the stresses of everyday life. Adding decorative art is essential in obtaining that comforting “spa” feel. A favorite and popular line of spa art we sell at Pure Spa Direct is the Spa Art Murals by GulfStream.

Adding these murals to your spa will bring life and positive energy to ANY empty space. Each piece uniquely brings balance and serenity to any location within your spa or salon. With a variety of options, select the spa art that best suites your atmosphere, and welcome your clients in style!

A favorite is the Natural Zen Spa Art Wall Mural…… check it out here!

Also available in 6 other themes:

Thursday, February 10, 2011

Hyaluronic Acid - Nature's Face Lift!

When choosing skin care products, I always look for the best ingredients. My skin has started to become dry and lifeless recently, so I set out on a quest to see what ingredients I needed to add to my repertoire to see my skin spring back to life. What I have found is that hyaluronic acid is an amazing ingredient to add moisture, suppleness, and to reduce fine lines.

Hyaluronic acid, among other benefits, maintains the moisture level in our skin and contributes to its suppleness and elasticity. This accounts for part of the reason older skin loses elasticity as time passes. As babies, hyaluronic acid is plentiful in our bodies, but after a peak in early adolescence, the amount we produce declines.

Hyaluronic acid has the amazing ability to hold 1,000 times its weight in water, so you can easily see how adding products containing hyaluronic acid to your facial services and the products you retail to your clients will be extremely beneficial.

One of our favorite Hyularonic products is the Hyularonic Ampoule. Applied using galvanic current or alone, this ampoule will lift, plump, and hydrate your client's skin. There is a reason people refer to Hyularonic Acid as the "Natural Face Lift"! By increasing the moisture level in the skin, this ampoule helps your client's face look hydrated and supple, and will decrease fine lines - always a recipe for a happy client!

If you are looking for a fantastic product to retail to your clients to continue their treatment at home, look no further than June Jacob's Advanced Cell Repair Serum! This serum features a high concentration of hyaluronic acid to maintain the higher moisture level you achieved during their facial.

CLICK HERE to view our entire selection of products containing this amazing ingredient!

Wednesday, February 9, 2011

Charcoal Collagen Mask: The Ultimate Add-On Service!

Despite the fact that I am well out of my teens, I still have a major issue with acne-prone skin. Whether it is from diet, environment, or facial products is neither here nor there to me. All I want is for my problematic skin to be cured! Fortunately, there is a fantastic product that not only helps get rid of of my acne, but it also moisturizes my dry combination skin: The Charcoal Collagen Mask. Formulated with Bamboo Charcoal, Collagen and Witch Hazel Extract, this product diminishes the appearance of acne and gives my skin a healthy glow. Without fail, I always get compliments on my skin in the days following the application of this mask.

This pre-formed mask feels like cool gel and is applied on to the face as 2 pieces. It should be left on the skin for a minimum of 10 - 20 minutes and the skin should not be washed after it is removed. You can use this product as an add-on to facial services, or make it a primary service procedure.

Client Implement Boxes - Personalized Attention to Cleanliness

While out for a few drinks with friends recently, I was explaining the different aspects of what we do at Pure Spa Direct. We have such a unique perspective here regarding our clients' needs and the needs of the general spa-going public. Of the different factions in the beauty industry that we cater to, my friends were most eager to discuss the cleanliness of Nail Salons.

It was agreed by all the ladies present that they have serious reservations having their nails done at a location that reuses implements for customer after customer with minimal to no sterilization. Everyone said that they are much more likely to go to a salon that provides a box with their personal implements rather than go to one that just reuses the same buffers, files, cuticle sticks etc. over and over again.

To make your salon stand out, I recommend giving a gratis Personal Implement Box to each of your clients at their first appointment. The few dollars that are laid out to purchase the boxes and supplies will reap increased profits and customer loyalty. You can even retail additonal products for the Implement Boxes so that your client can choose which implements they would like to include in their kits.hoose which products they would like to be personalized.

Click HERE to see Client Personal Implement Boxes available for your purchase.

Click HERE to view items to put into the Personal Implement Boxes.

CUCCIO NATURALE...The Brand That Has It All!

CUCCIO NATURALE has always been one of my favorite product lines! I love the CUCCIO NATURALE brand for both professional treatments and personal use and they offer so many products for both. They have quality products for face, nails, hands, feet, hair and body! Each product comes in multiple sizes and scents, allowing you to find whatever you need. Cuccio has one of the largest selections of scents to choose from, and all of them are AMAZING! CUCCIO not only provides luxury products to the people, it also provides safe products to the environment! Their extensive product line is always expanding, whether it’s a new scent, product, accessory or size!

This line of natural products has something for everyone and every spa. With so many options and variety, you’ll never have to worry about finding what you need! The best part of CUCCIO is there ability to provide quality spa products for professionals, that won’t burn a hole in the pocket, while providing your clients an affordable, trusted retail line! CUCCIO makes retailing products effortless! They offer a wide range of retail displays, Pop displays, sample sizes and pre-packaged gifts. Most products purchased in packages and displays, are available in one scent or a mix of scents, giving you yet another option for you and your clients! With all these choices and an unbelievable affordable price, you won’t have any trouble selling the Cuccio product line!

Not only does Cuccio offer all these professional and retail products, they also offer you everything you need to implement them all! For the environmental conscious, Cuccio is the first in the industry to offer Biodegradable Eco Slippers. Along with pedicure slippers, Cuccio has a vast array of CUCCIO NATURALE Toe Separators, disposable wear, treatment brushes, nail files, buffers, Gloves, aprons, gift bags and the list goes on! On top of all this, Cuccio has one more thing to make your life even easier…beautifully designed, informative banners! With more than one, you can display a banner(s) that fits your needs and will help promote your treatments and products! Choose from a CUCCIO NATURALE Butter Banner, CUCCIO NATURALE Spa Scentual Banner and CUCCIO NATURALE Service Menu Banner.
There is no doubt about it… Cuccio is the brand that offers convenience, quality, variety, and affordability! Check out some of my favorite products:


CUCCIO NATURALE Cuticle Conditioning Butter Sticks Display

CUCCIO NATURALE Mango Hand Peel / 8 oz.

CUCCIO NATURALE Mixed Butter Blend 10cc Sample Bucket

Monday, February 7, 2011

Maximize (Sunless Tanning) Results with the MaxiMist HVLP Tanning System!

Calling all Spray Tanning Salons! With spray tanning season right around the corner, is important to have equipment that will sustain the busy time of year. When purchasing a spray tanning system, it is necessary to consider a machine that is reliable, durable, and worth the investment. The MaxiMist HVLP Tanning System maximizes tanning results at an unbeatable price.
The MaxiMist HVLP Tanning System is perfect for both in-salon use or mobile tanning! This unit is extremely easy to work with because of its durability and light weight. The Maximister gun allows for easy application by the sprayer and a quick session for the client. This little powerhouse is designed to support 20-25 applications/ 5 days a week...enough to install confidence in this machine, without the worry of it burning out on the go or mid-tan!

Two other great units by Earlex are the SprayMate HVLP Tanning System and the MaxiMist Pro HVLP Tanning System. The SprayMate is adorable and the smallest unit available. The small size makes it convenient for transport and storage, and it is excellent to practice with if you are a new professional just starting a business.

The difference between the MaxiMist and the MaxiMist Pro is the gun. The MaxiMist Pro comes with two spray guns: the MaxiMister and the Pro MaxiMister. The Pro MaxiMister Gun, which is made of stainless steel construction, offers an unrestricted air flow, providing the best atomization, and features a simple single flow adjustment to obtain the perfect flow for your needs. As compared by the manufacturer, the MaxiMist can be considered a Toyota Camry and the MaxiMist Pro can be a BMW. While the Camry is an excellent car and is very reliable, the BMW is more luxurious. The MaxiMist Pro has a stainless tip allowing for a finer mist, creating a better tan, and will be easier to “drive” by the user.

Check out all 3 top sellers here!

Thursday, February 3, 2011

Do You Believe in Magic? Estheticians Believe in Magic Globes!

As an esthetician, you know that presentation is everything. If your facial is calming and relaxing, your clients are more likely to come back for repeat facials. And if they see results immediately, you will be their new best friend! Have you been looking for the perfect way to end your services, and set your facials apart from all the rest? Look no further than Magic Globes!

Magic Globes are made from Pyrex glass and are filled with an anti-freeze solution, so store your Magic Globes in the freezer, refrigerator, or a bowl of ice water. At the end of each service, provide your clients with a cooling massage that they will love. These globes are a perfect ending to almost any aesthetic treatment. They cool the skin and relieve redness and puffiness after waxing, extractions, electrolysis, peels, and microdermabrasion. In addition, Magic Globes stimulate the facial nerves to help reduce fine lines and signs of aging, tighten the skin, and assists in reducing large pores. Sounds like a dream! Magic Globes will quickly become your favorite aesthetic tool, hands down.

Wednesday, February 2, 2011

Fall Head Over Heels for Foot Files

In speaking with clients and by going on weekend quests to find the best local spas, it has become very evident that the latest trends are going 'Back to Basics.' The general public has become extremely well-informed, and sometimes over-informed, regarding the amount of chemicals we use on a daily basis. When it comes to nail treatments, the new focus is on Natural Nail Treatments. Rather than using chemicals and enhancements, many people are choosing to have a manicure that focuses on using pure products. An increasing number of clients are also choosing to not even put polish on their nails, so as to fully embrace this trend.

Normally when I receive a pedicure, I am told how rough my feet and heels are, and how they desperately need to be treated with the Callus Remover gel. I always agree to the treatment but I have never been truly satisfied. No matter how long my heels soak in the gel, or how hard the tech scrubs my feet, there is always leftover scratchiness.

Recently, while receiving an all-natural pedicure, I asked the technician to use Callus Remover to fix my heels. She said that would not be necessary because all she would need was a foot file. After a couple of minutes work on each foot, my heels were transformed from rough and cracked to silky smooth. At the end of the pedicure, she picked out a file for me to use on my feet at home. I use it virtually every day and I have not had an issue with problematic heels ever since! I recommend using foot files on all of your clients - keep individual foot file available for sanitary reasons. Your clients will greatly appreciate the fact that you value their health and the cleanliness of your salon.

Foot files are a fantastic implement for any kind of pedicure - plus, you can retail them so that your clients can do some of the work at home. This means greater client satisfaction and, potentially less work for you on their feet!

CLICK HERE to see the most popular foot file among Pure Spa Direct customers - The Flowery Swedish Clover Foot File.

Also, CLICK HERE to see the most popular retail foot file - The DL Professional Two Way Foot File.

Rev-Up Your Facials -- Caviar Extract Add-Ons

Caviar & Sea Minerals are Potent Ingredients for
Rejuvenating Aging Skin
Clients' interests are peaked by exotic ingredients and the promise of younger looking skin.  Offering clients a kicked-up version of a standard facial is a great way to keep them interested in repeat bookings.  I personally love an esthetician that is creative and ever expanding her product knowledge, they incorporate new ingredients that entice me to explore her different services.  It keeps me intrigued and confident in her ability to treat my skin in any situation or event, and that keeps me (and many others) as loyal clients. 

Caviar is prized for it's high density of amino acids,
structuring peptides,vitamins, minerals, proteins,
and essential fatty acids.
Caviar Extract Ampoules are a great infusion for facials because they provide immediate noticeable results and offer versatility with any skincare line or treatment protocol. These sterile dosages of pure active ingredients feature a unique fluid carrier that provides quick penetration into the skin. Ampoules contain no preservatives, colorants, or perfume additives. Ampoules are intended to be used in conjunction with freeze dried collagen masks, peel away marine masques, massage fleece masks, or under a favorite moisturizer.
Caviar Gives Clients a Beauty
Boost without Breaking
Their Budget

Because caviar has a concentrated density of peptides, minerals, proteins, and fatty acids, clients see an immediate rejuvenation to the skin, almost an elegance if you will.  I certainly turn to any caviar treatments whenever I'm looking for that extra boost of beauty confidence (or I'm just feeling old).  I also read that Angelina Jolie requested a caviar mask before a movie premier... the stars have been enjoying the benefits of this ultra luxurious extract for many years.  For clients that are really looking for a fierce, radiant glow, 2 masks and ampoule treatments can be done one week before the "big event".

For more caviar products, ampoules, alginate maskes and collagen masks, search Caviar on PureSpa.com

Tuesday, February 1, 2011

Synthetic Cosmetics Brushes Work Great & Are Cruelty Free

A Growing Number of Make-Up Clients
Request Synthetic Brushes
What many used to simply view as "just a make-up brush" is now being more closely scrutinized for what it actually is... animal fur.  Natural makeup brushes are an extension of the fur industry, and include the hair of  squirrels, goats, horses, minks, sables, badgers, mongooses or a combination of multiple animals. As with most other animal hair products, the way they are procured is a hot topic of controversy.  As a result of this growing consciousness, an increasing number of  cosmetics companies are offering an exceptional array of top-notch synthetic make-up brushes that deliver a a flawless application and a cruelty-free conscience.  I personally have made the migration over to synthetic cosmetic brushes and am truly pleased with their performance and longevity.  One my favorite features of synthetic brushes... I never have those nasty little stray hairs all over my face!  The fibers are ultra soft, they don't break off, and are easy to clean.

I love this Angled Kabuki Brush which is great for use with mineral cosmetics and the supple feel rivals even the softest natural bristle brush.  Synthetic brushes are also great for applying pressed and loose mineral powders, and loose mineral shadows which can sometimes be tricky for clients to apply.  I highly recommend synthetic hair for ultimate purity and peace of mind.

Check Out Pure Spa's Selection of Professional Synthetic Brushes

Facial Steamers: Cleaning, Maintenance, and Pro Tips!

As a spa owner, what is one of your most important pieces of equipment? Your facial steamer. You can't perform your luxurious services without one! So...how do you clean and maintain your steamer?

I receive numerous inquires about how to clean a facial steamer every month from clients. I have so many clients who own facial steamers, but none of them seem to know how to clean or maintain it!

If you think about it, we are begging a steamer to malfunction, simply by using it. This is a piece of electrical equipment that we continually, day in and day out, run boiling water and steam through. Following the below steps will help keep your steamer clean and running smoothly for your clients to enjoy!

Steamer Cleaning Instructions:
  • Empty jar and let dry
  • Clean rubber seal around rim
  • Use fresh distilled water for each client
  • Before your first client, turn steamer on to warm up. This will save valuable time once you begin your first appointment!
  • Disinfect the body of your steamer daily - paying close attention to the parts you touch most often (controls, steamer arm, etc.)!
    Monthly Cleaning to Demineralize Steamer
  1. Add 2 tablespoons of white vinegar to the glass jar, and fill with distilled water. If there is noticeable mineral build-up, you may increase the amount of vinegar used.
  2. Turn on the steamer. Allow to heat to steaming temperature.
  3. Let steamer steam for 3-5 minutes, then turn off. Let steamer rest for about 30 minutes, until jar is cool to the touch.
  4. Wipe down the heating element and exposed metal surfaces with a clean cloth, removing mineral deposits and build-ups.
  5. Empty jar and refill with clean distilled water. Steam again for 3-5 minutes, turn off, and allow steamer to rest again for about 30 minutes.
  6. Repeat step 4, checking to see if the vinegar smell has dissipated. If it has not, continue repeating step 4 until you no longer smell vinegar.
    Important Pro Tips:
  • Unless otherwise instructed by the manufacturer, always use distilled water in your steamer. This will minimize mineral buildup and prolong the life of the steamer.
  • Do not leave water in steamer overnight. Always empty and dry jar at the end of the day.
  • Never put essential oils or herbs directly in the steamer water. This can cause spitting and possible steamer malfunction.
  • Never leave vinegar solution in jar longer than 1 hour - doing so can corrode heating coils.
  • Remember, vinegar has quite the pungent smell - we recommend performing this cleaning process after hours when there are no clients in your spa. In addition, you might want to avoid running the vinegar solution through your steamer in your treatment room - a utility room or other space clients do not visit might be best.

Cold Feet? Pedi-Sox to the Rescue!

Pedicures are one of life's little indulgences, but sometimes a pedicure is not as good as it should be. Turn every ordinary pedicure into an extraordinary pedicure, with PEDI SOX! Finally, your freshly pedicure feet will stay clean and comfy and your skin will be softer and smoother. If a client comes in for a pedicure service, but does not have the proper footwear, what do you do? Usually you will offer them some sort of disposable foot wear at no cost that will most likely be flimsy, uncomfortable and definitely way too big!!! Instead of wasting your money by giving clients something for free that they will throw away the first chance they get, how about giving them the option to purchase these adorable PEDI SOX. You can finally offer your clients footwear that truly are "one size fits all", without purchasing a variety of sizes or a bulk order which end up fitting almost no one.

PEDI SOX are the one-of-kind toeless socks that will answer all your pedicure problems! These comfy socks provide hassle- and smudge-free pedicures for your clients all year round. These adorable socks allow your clients feet to dry flawlessly, while being kept clean, warm and cozy. They also give your client the option to either walk out the door in sox alone, or slip into sandals. PEDI SOX are the fun pedicure product that clients will re-use at home and bring back to the salon for their next pedicure!

Compressed or Not Compressed... That is the Question (when it comes to sponges!)

Why choose compressed sponges over non-compressed sponges or vice versa? It is all a matter of preference, but we have found MOST estheticians prefer compressed (they outsell 9 to 1).

I like them for the same reason kids like compressed sponges... it is super cool when you put them in water and they expand! But estheticians typically prefer them for a more practical reason... storage space. Compressed sponges take up about 1/8 the storage space of non-compressed sponges. A 100 pack of compressed sponges easily fits in a trolley drawer.

Why waste storage space? Try compressed sponges today! The cost is about the same, they are fun to watch expand, they use 1/8 the storage space, and they function exactly the same as non-compressed sponges!

We do have dozens of different choices (colors, count, etc.), but these are our most popular: