Friday, January 28, 2011

Client Infections - Is Your Salon or Spa Using Citrus II?

Citrus II Cleans and Disinfects
to Protect You and Your Clients.
I've noticed at a few nail spas I've visited, the assistant will clean out pedicure stations, sinks and restrooms with unmarked bottles of diluted, watered down, soapy mystery fluid. I often wonder, "What's in there? Is it strong enough to TRULY KILL what I'm about to step into?" I know some spas and salons try and cut costs by using economic cleaning products but is it worth the potential risks? The spread of infections can cause serious problems for your spa or salon; inspections and expensive fines, costly civil lawsuits, and even the closing of your shop. Meet Citrus II! It's a broad spectrum germicidal cleaner, effective as a bactericide, fungicide, and virucide, including Hepatitis B and C, HIV-1 (AIDS) and Tuberculosis, with excellent residual biocide action.

Hospital Grade Bactericide, Virucide and Fungicide.
Let Your Clients See You CARE -Use the BEST.
Advantages of Citrus II Hospital Germicidal Cleaner:
  • Ready-to-Use Formula
  • Non-Alcohol Formula
  • Non-Flammable
  • Less expensive to use
  • Multiple Use Formula
  • Cleans without scrubbing
  • Wipes clean without leavinggrit or soap scum
  • Eliminates odors caused by micro-organisms
  • Broad Spectrum Antimicrobial Activity
  • Fresh citrus fragrance


Safe on Surfaces - Citrus II is ideal for cleaning and disinfecting:
  • Countertops
  • Vinyl
  • Waiting and Exam Rooms
  • Manicure Stations
  • Drying Stations
  • Wheelchairs
  • Patient Rooms
  • Sinks
  • Bathrooms
  • Shower Stalls
  • Vichi Showers
  • Plastic
  • Chrome
  • Stainless Steel
  • Plexiglas, Walls
  • And Other Non-Porous Surfaces
    Meets OSHA Blood-borne
    Pathogen Standard for HIV, HBC & HCV




USDA APPROVED!
  • Kills Salmonella Choleraesuis
  • Also ideal for cleaning your employee break areas
  • May be used in kitchens to clean, disinfect and deodorize counters, sinks, appliances, and stove tops.


Non-Critical Instruments
Citrus II may be used to clean and decontaminate non-critical instruments and devices that come into contact with intact skin.

Check out Our Citrus II Store: http://www.purespadirect.com/SearchResults.asp?Cat=812

Thursday, January 27, 2011

What a Drag it is Getting Old... Collagen Eye Pads to the Rescue!

Your clients over 30 share the same horrid reality that I have... age is setting in and starting to show. Yep, we are talking about crows feet. Ahhhhhhhhhh! There is a short term solution... an ideal treatment add on that has amazing results for your clients and great profits for your spa.

Freeze-Dried Collagen Eye Pads provide an intensive spa treatment to fight against fine lines and to hydrate the skin. They are simple to use and in about 20 minutes... results! Your clients will leave with the instant gratification of noticeable results. It is not a permanent fix, but it is a great pick me up before a night out on the town!

They cost only $8.95 for a set of 5 (thus the treatment cost is only $1.79 for a pair) and they DO WORK! Add on to any facial for $10-$20!

Click Here to See 'Em:

The WET Brush: Hot in Color, Hotter to Retail!



Looking for a Retail product that will bring extra profit to your Salon or Spa? One of the hottest products that Pure Spa Direct sells for retail is the WET Brush. It's hot in color and hot in sales! Our customers rave, "This is the most AMAZING brush!" for its 'Pain free' detangling. With its long, soft, flexible nylon bristles, it gently combs through hair without breaking it or irritating sensitive scalps.

The WET Brush is perfect for use on wet, damp, or dry hair. This ouchless brush and massager is ideal for all hair types from thick, to curly, to straight hair. The brush is available in 5 assorted colors: Hot Pink, Purple, Black, Yellow and Blue -- one for every personality!

Since I've used my WET Brush, I can't imagine using another brush. My long locks have less breakage and split ends than ever before. Who wouldn't want a brush that can detangle matted knots without jerking the head or causing your client or child to scream out in pain? Try it on your customers after their wash; they will be satisfied with the ease of not painfully tugging their hair out. The pleasant experience will have them hooked on purchasing the brush, all while telling their friends.

Key WET Brush Features:
Integrated pick that allows for volume and lift.
Guaranteed not to break like most other paddle brushes.
Extremely heat resistant.
Soft, rubberized non-slip grip for a secure, comfortable hold.

The WET Brush is highly recommended for professional use at spas and salons, but more importantly if you’re looking for a way to make extra profit in hard times--> Retail it! At only $5.90 wholesale, and with a suggested retail price of $12.99, the opportunity for profit is +120% with each unit sold!

Purchase the WET Brush today and promote a unique brushing experience for ALL!

Facial Products That Every Massage Therapist NEEDS TO KNOW About...

Neck & Facial Massage w/ Facial Oil
The little extra TLC that will make your spa the place to be...The facial products that every Massage Therapist needs to know about...

The most frequent question I get asked from Massage Therapists is "can I use the same products I use on my clients body on their face?" Although there are a few products that can be used on both the body and face, 90% of the time the answer is NO!

If you think about it, do you wash your body with the same products you wash your face with? Do you use the same lotion or cream on your body as you do your on face? I'm going to assume that you answered no to both those questions, and I think if you're in this business you know exactly why you did. There are many reasons why you should not use a product made for the body on the face. Your face is more sensitive, more prone to irritation and it is much more noticeable when irritation occurs. I don't think any client would be happy leaving a fabulous massage to come home and see that their face did not enjoy it as much as their body did.
Massage Oils Can Be Too Heavy for Delicate Facial Skin.

When a client comes in for a service, they are hoping to unwind, relax and be pampered, not end up with clogged pores and irritated skin. If your client leaves your hands with a skin issue caused by product that should not have been used, it will not only be a problem for them but you as well. Most clients won't even notice if you are using the same products on their face and body, until it's too late. How can you prevent this irreversible mistake? Make your clients aware before someone else does! By telling your client that you are going to use a different oil and cream or lotion on their face, they will wonder why no one has offered this before. This little extra step will make your clients feel that you are knowledgeable in your craft and concerned with their face, body, skin and overall well being.

Create A Special Experience For Your Clients.
Pure Spa Direct offers many products that allow you to provide the services your clients expect and appreciate. We even carry entire product lines specializing in facial massage oils, lotions and creams that target different skin types. By providing your clients the choice of oil and lotions or creams specific to their skin type, you are giving them that extra attention that the competition does not. By adding this extra little service, that is a minimal cost to you, your clients will feel that you have gone above and beyond and will surely come back and recommend you to others. This little extra addition provides the ability to offer comfort, ease and trust, just the little extra TLC that everyone wants and needs.

I wanted not only to discuss my thoughts on Facial Massages, I wanted to inform you of some of my favorite products:

Facial Massage Creams and Lotions that I highly recommend:
  • Facial Therapy Massage Cream / 16 oz. by Biotone (BIOFC6)
  • Herbal Select Face Lotion / 4 oz. by Biotone (BIHSFL4)
  • Herbal Select Massage Crème / 7 oz. Refillable Tube by Biotone (BIHSC7)
  • Profile Skincare Massage Cream / 6 oz. (CREAM-1)
  • Massage FX Massage Lotion (226 0005)

Facial Massage Oils that I highly recommend:
  • Organic Facial Massage Oil / 200 mL. by Amber Products (AMB229)
  • Organic Facial Oil / 8 oz. by Body Concepts (P290)
  • Facial Massage Oil Unscented / 8 oz. by Taio Organics (TO440)
  • SPA PANTRY Borage Carrier Oil / 150 ml (ESR7512)
  • ESS® Facial Massage Oil - Anti-Aging / 6 ml. (ESP327)
Facial Massage Products that I highly recommend:
  • Skin Healing Herbal Treatment Balm / 2 oz. by Control Corrective Skincare (CC421)
  • Skin Healing Herbal Treatment Balm / 1 oz. by Control Corrective Skincare (CC420)
  • BIOTONE SPA Facial Therapy MicroRefiner / 4.3 oz. (GM-390495)
  • Sensitive Skin Cleansing Milk / 8 oz. by Control Corrective Skincare (CC402)
  • Skin Nourishing Herbal Treatment Balm / 2 oz. by Control Corrective Skincare (CC425)
  • Unscented Shea Butter Mist / 16 oz. by Amber Products (AMB535-U)

Paraffin Facial Treatments - DVD Step by Step Guide

Paraffin Facials can work wonders for your clients skin.
Paraffin facials deliver immediate gratification for spa clients.  This unique facial service is a favorite for it's ability to clean pores, reduce the appearance of wrinkles, moisturize the face and deeply relax clients.  Especially during this winter weather deep freeze, this warm and cozy service is extremely appealing to customers.

Paraffin Facials Benefits:
  • Opens pores, penetrates product
  • Facial paraffin in conjunction with antioxidant, vitamin and treatment serums can drive nutrients into the skin with warmth
  • Paraffin wax infusions can improve skin color and tone
  • Soothes, moisturizes and plump up dry, dehydrated skin
  • Improves blood circulation
If you are interested in offering Paraffin Facials but would like more step by step training, check out this DVD: Paraffin Face Treatments available at PureSpa.com.  This informative video is taught by award-winning CIDESCO diplomat, Rita Page, as she demonstrates how to use facial paraffin (with brush and gauze) and paraffin strips on the face and decollete, as part of a complete facial.


Here is clip from this educational DVD:




Check out this different Professional Paraffin Kits available at Pure Spa Direct:
Also check out more offerings at Pure Spa Direct here: Paraffin Kits

Wednesday, January 26, 2011

Tilt Your Neck Pain Away!


A trip to the hair salon always gives me seriously mixed feelings. While I am excited to get the ends chopped off and the roots touched up, I dread the time at the washing sink. Leaning back in the chair, with my feet dangling above the floor and my head hanging in space, it feels like I am in a long-term sit-up. The neck and back aches that result, along with my clothes becoming soaked, are extremely unpleasant. No matter how many times I try to relax, as per the instructions of the hair washer, the result is no different. I always thought I was alone in this experience, but literally every single person I have relayed this story to has shared similar or identical experiences.

I recently discovered, however, that neck pain can be a thing of the past with a tilting shampoo bowl. Rather than have your client lean back and try to adjust themselves in the bowl, you can bring the bowl to your clients. They merely sit back and the bowl is placed in a position that is perfect for the person's height. An added bonus can be having a small cushion on top of the seat - it gives extra height and extra comfort to your client. For the first time ever, I was able to close my eyes and enjoy the head massage, completely free of neck pain, back pain, and a soaked shirt.

CLICK HERE to see an attractive and cost-effective Tilting Backwash Unit by KI New York.

What is the Best Nail Oil for Gel Manicures? It's Nourish!

6 Rich Oils - Ideal for Gel Manicures
Hands down, the most effective and luxurious formula to promote healthy nails and cuticles is Nourish by Gelish.  This blend of 6 natural oils plus Aloe, Vitamin A and Collagen help give nails flexibility and moisture they need to prevent dehydration.  Daily use will keep gel manicured nails, polished nails, and nail enhancements strong and flexible. Encourage your gel manicure clients to use Nourish every day.  Repeated use has a cumulative effect, allowing the natural oils to fully penetrate into the natural nail for maximum results.  No other oil does the job like this one!
Easy brush applicator makes is ideal for a controlled, mess-free application.  (Not as messy as dropper).
Why is frequent application of Nourish nail oil important?  This powerful blend enhances the strength, hydration and overall healthy appearance of nails and cuticles during long wear gel manicures.  


Kukui Nut Oil - A very effective skin softener, conditioner and moisturizer. Kukui Nut oil naturally contains vitamins A, E, and F, which are vital nutrients that restore the skin's suppleness.  Originally discovered by native Hawaiians many centuries ago, it uses include treatment for minor sunburns, dryness and for softens and moisturizes the dry skin. It's also notable effective for reducing the wrinkled, aged appearance of dry skin and fine lines.  This is a great way to improve the appearance of wrinkled, aging hands and fingers!

Sweet Almond Oil - This amazing oil promotes strong nails and healthy cuticles with it's rich and powerful natural properties. Sweet almonds are rich in nutrients, protein, vitamins and minerals and contain water, fats, proteins and cellulose. Sweet almonds are rich in calcium, iron, phosphorus, sodium, potassium, magnesium, chlorine, sulfur, copper, zinc, manganese, and niacin. Sweet almonds also contain vitamin B1, vitamin B2, vitamin C, vitamin A, vitamin D, and vitamin E.


Sesame Oil
- Known for its soothing and healing properties, Sesame oil is naturally rich in Vitamin E and B complex. It also has a high content of minerals such as calcium, magnesium and phosphorus.

Safflower Oil - Safflower oil contains the highest source of natural polyunsaturated fats than  in any other type of vegetable oil. It contains almost 79% polyunsaturated fatty acids (linoleic acid). It also contains 13 percent of monounsaturated fatty acids (oleic acid) and only 8% of saturated fatty acids. The other essential nutrients present in safflower oil are omega-6 fatty acids, cis-linoleic acid, vitamin E, etc.  These properties make Safflower oil essential for people with dry skin and brittle nails.  Daily topical use is especially beneficial for intensively moisturizing the skin, especially during winter, making skin smooth, soft and healthy. 


Grape Seed Oil - Grape Seed oil is a natural anti-oxidant and contains palmitic, palmitoleic, stearic, oleic, linoleic, as well as alpha linolenic, icosanoic, icosenoic and docosanoic fatty acids. Linoleic acid is very important for the health of the skin as well as cell membranes.  This highly effective, non greasy oil is perfect for repairing damaged or stressed tissue and possess regenerative and restructuring qualities which allow for optimal cuticle moisturization. 


Retinyl Palmitate
(Vitamin A) - Powerful Vitamin A,  it is revered as an effective antioxidant and skin-cell regulator.

Vitamin E Oil - A superb anti-oxidant and healing ingredient for the effective treatment for dry, cracked cuticles.  It naturally helps boost collagen production helping to build strength and flexibility in the nails. Daily application to nails and cuticles helps to rehydrate and smooth them as well as prevent future cracks.

Soluble Collagen - A protein that's important for nail strength. Collagen restores moisture to the nail and cuticle and promotes flexibility. Also known as an excellent skin-Conditioning agent.


Organic Aloe Vera - A natural cellular re-generator with anti-bacterial and anti-fungal effects.  Aloe, Collagen and Vitamin E work synergistically in this highly effective nail oil formula to maintain the skin's elasticity and suppleness and keep vital moisture in. 


Nourish is a part of the Gelish 21 Day Gel Manicure System.  Available at Pure spa Direct.- Click Here: http://www.purespadirect.com/ProductDetails.asp?ProductCode=EJ-724153

Tuesday, January 25, 2011

COLD Spray Tans Hurting Business? Kill the Chill!

"Feels like I'm basking in warm sun"
For most, winter spray tans are almost unbearable. When I resolve to have one, you can hear my BLOOD curdling screams from down the hall! With every pass of the spray gun, my entire body tenses and shivers, and I lose it! The cold air, the cold room and the cold tanning solution are too much for this girl to bear. I asked myself, "WHY, WHY, WHY am I doing this? There has got to be a better way!"

Recently, I set up a heat lamp in the tanning room. This BRILLIANT 5 head lamp gives off SOOTHING, heat that elevates pleasure and alleviates the torture of a cold airbrush tan. The lights are warm, comforting and feel like the sun! An extra boon to using the lamp is that is emits dry heat it, which "bakes in" the tanning solution color. I have noticed a much faster dry down, with very little rub off . There is also a richer tan development color as a result of using this method! The infrared energy allows the active ingredients in the tanning solutions to penetrate deeper, creating exceptional tan development! This is a great way to turn your clients airbrush tanning experience into a top-notch spa ritual in any season! The key is - the lamps heat up enough to make the client comfortable, but NOT perspire. This ensures nothing interferes with the tanning solutions' development. The lamps also offer clients a great way to feel pampered, rather than sticking them in front of a cold fan or even worse, handing them a blow dryer and telling them to dry themselves <--not a very classy option!

Available here: http://www.purespadirect.com/Meishida-5-Head-Infrared-Lamp-CM-1019-p/vk-800611.htm

Go MEGA and Save!


Here at Pure Spa Direct, we recognize that when it comes down to it, our clients are looking for the best deal possible. During these hard economic times, everyone is cutting back and trying to get the biggest bang for every buck we spend. With this in mind, Pure Spa Direct is now offering many supplies that spas and salons use on a daily basis in MEGA packs for BIG value.

Products you use every day are available in MEGA packs - including pedicure slippers, wax sticks, and buffing blocks. Other essentials like cotton pads, esthetic wipes, paraffin liners, and pellon rolls and strips are also available. By buying in bulk, you can easily rack up savings on items you use on a daily basis - without compromising on quality!

Click here to see all the products you can save on by purchasing MEGA packs:
http://www.purespadirect.com/Spa-Mega-Packs-for-Savings-s/2966.htm

Will my Gelish LED Light Cure CND Shellac Polish?

Will a Gelish LED Light Cure CND Shellac Polish? This is a hotly debated issue on the nail chat boards, but all the back and forth seems to be based on manufacturer claims and conjecture. From what I understand, both CND and Nail Harmony say no. But I am a scince guy and on the simplest level, I thought UV light falls in certain range of wavelengths and the power. The cure times seem to be based on the power output of a lamp -- more power = short cure times. But, before digging deep in to the science, we figured we'd try it. We cured the same color CND Shellac under a CND Shellac Lamp and a Nail Harmony 9G LED Lamp. And the drum roll please... both cured the same, both looked the same, both felt the same and both lasted the same. So YES it works!

We are assuming CND simply wants you to buy the CND Lamp and they don't offer a LED lamp, so they don't want you to use one. We are also assuming Nail Harmony was the first with a LED Lamp and so they wanted another strong point of difference favoring their product (other than than 72 color choices, all in stock, and longer manicure life of 21 days).

The only difference is the cure times. The Gelish LED is more powerful and has a slightly longer wavelength (still in the UV range) which drastically reduces cure times over UV Bulb Lamps. OK, so what is the big deal about using the LED UV Light? Time. How much time? Based on the following chart, about 9 minutes saved per manicure... 18 minutes if you do the thumbs separately like most nail tech do.


LED UV Lamp 36 Watt
UV Bulb Lamp
CND Shellac Base Coat 10 seconds 10 seconds
CND Shellac Color Coat #1 30 seconds 120 seconds
CND Shellac Color Coat #2 30 seconds 120 seconds
CND Shellac Top Coat 30 seconds 120 seconds
TOTAL CURE TIME PER HAND 100 seconds
(1.67 minutes)
370 seconds
(6.17 minutes)

And as we all know, time = money. Quicker service time means happier customers and more customers per day for you. LED UV Lamps are totally worth the higher price. And, as an added boon, the LED Lights don't lose power over time. UV Bulb lights usually need new bulbs every 2 months or so, but LED UV lights have the same power day in and day out for about 5 years!

Here is what we found works with the Nail Harmony 9G LED Lamp:

CND Shellac:
Base Coat (10 seconds)
Shellac Color (30 seconds)
Top Coat (30 seconds)

Nail Harmony Gelish:
Foundation Gel - Base Coat (10 seconds)
Structure Gel (30 seconds)
Gelish Color (30 seconds)
Top It Off - Top Coat (30 seconds)


Jessica Geleration:
Base Gel (10 seconds)
Geleration Color (30 seconds)
Soak-off Sealer (30 seconds)

NSI Polish Pro:
Base Coat (10 seconds)
Polish Pro Color (30 seconds)
Top Coat (30 seconds)

Entity One Color Couture:
Base Coat (10 seconds)
Couture Color (30 seconds)
Top Coat (30 seconds)

FYI for the Geeks like me -- Ultraviolet (UV) light has a wavelength shorter than that of visible light in the range 10 nm to 400 nm. The bulb UV lamps typically have two peaks of output wavelengths at 253.7 nm and 185 nm. 85% of the UV produces by these lamps is at 253.7nm and only 5-10% is at 185nm. The UV LED lamps have very limited output below 365nm. LED efficiency at 365 nm is about 5-8%, whereas efficiency at 395 nm is closer to 20%, and power outputs at these longer UV wavelengths are also better.

CLICK HERE to see the Nail Harmony 9G LED Lamp

Monday, January 24, 2011

Ice, Ice Baby...

I was speaking with one of our clients recently (a really nice spa director at a mid-sized day spa) and she was asking if we had something attractive for offering cold beverages in their relaxation room. She wanted to have a wider selection than the usual pitcher of water with lemons and cucumbers (Mmmmmmmm, I DO love that... so refreshing!). I search our site and found these awesome Bamboo Ice Housing thingys. They are "Eco-Smart", good looking and super functional. She ordered a medium and a large and called me today and told me how much she loved them. I thought they were super cool, she loved 'em, maybe they would be AMAZING in your spa too!!!

Click Here to see them on PureSpaDirect.com

Manicurist MUST HAVE - CND Cuticle Away -- Our TOP PICK for Effective Cuticle Removal

This product blew me away.  I have tried so many different cuticle removers both professional and consumer grade - but NEVER experienced the beautiful results like this product delivers.  Made especially for the nail professional, this product quickly, gently and  effectively dissolves dead skin (cuticle) for easy removal from the nail plate.  Quite simply, this product makes your job as a nail tech MUCH EASIER, and the clients get a top-notch manicure as a result!

Gently spread a pearl size amount onto each nail and wait about 1 minute.  The Sodium Hydroxide quickly loosens the ugly cuticle plaque build-up on nails making removal a breeze. The aloe counteracts the drying effect of Sodium Hydroxide, but it is also very important to the products neutralize with soap and water. This amazing gel-serum can also be used to break down tough calluses during pedicures. Check out this video on a natural nails manicure using CND CuticleAway.


Friday, January 21, 2011

Lift with Ease: Oakworks ProLuxe Convertible

Massage therapists today are often on the run, which leaves the therapist feeling tired, sore, and in need of a massage herself. In today's market, being as versatile as possible sets you apart from the scores of other massage therapists around. And now, Pure Spa Direct is offering the perfect product to add versatility to your repertoire: the Oakworks ProLuxe Convertible!

This light and portable attachment turns your portable table into a smooth and sleek electric lift table. Just think, you can easily adjust your clients while you are working on them, even if you are performing a massage on the go! Take the ease of your electric lift table with you wherever you go. No more back pain, and with quick and easy assembly in under a minute, no more lost time adjusting your table.

This convertible attachment fits most portable massage tables that are 27" - 33" wide, and has a powerful electric height adjustment of 20" - 36". With your choice of hand or foot control, you can customize this attachment to suit your needs so you can perform your healing massages with ease. The Oakworks ProLuxe Convertible is the perfect solution for any busy massage therapist!

Visit Pure Spa Direct and view the video to see the Oakworks ProLuxe Convertible in action!

Thursday, January 20, 2011

Why Salons Prefer Bleach Safe Towels

I think that some Salon / Spa owners overlook the importance of nice towels. I personally go to a high end salon that uses old, scratchy, cheap black salon towels with bleach stains ALL over them. Truth is, having this stiff, itchy towel wrapped around my neck for 2.5 hours during balayage is less than comfortable. And seeing such a beat up commodity as a client makes me feel like the owners just don't care. (I feel the same way when they hand me a beat up old smock with a broken zipper -- it's like REALLY??!!)

Pure Spa Directs has a large variety of towels, but Salon & Spa buys prefer the ORIGINAL BleachSafe® towels for their quality, longevity and beauty. That's because all BleachSafe towels are 100% premium cotton, long lasting, fast drying, softer & more absorbent than any other fade resistant towels, AND they are available in 13 vibrant colors.

BleachSafe® color towels are resistant to all bleaches and peroxides. Stains can be removed by laundering with hot water or chlorine bleach without fading or damaging the fabric. TOUGH STAINS, GERMS AND BACTERIA COME OUT, WHILE THE COLOR STAYS IN!

The difference is in their patent pending process which keeps BleachSafe towels looking fresher-- longer. It's NOT a coating, but in the actual fabric & will last for the life of the towel.

The best salons in the country choose Blu Sand BleachSafe towels. Upgrading your towels helps to upgrade your image. We strongly recommend Beach Safe!

Some of the best salons in the country prefer Bleach Safe, such as:
Arrojo Studio, Aveda Institutes, Bliss Salon, Bumble & Bumble, Carenza Color Cutting Group, Paul Labrecque, Canyon Ranch Spas, Christophe, Fred Segal Beauty, Four Season Resort & Spas, Gavert Atelier Beverly Hills

Available at PureSpa.com: Click Here

Manscaping - Demand Grows for Male Waxing Services

Depilieve's NEW Bronze Wax specially formulated for tough, thick hair. This soft, strip wax formula contains salicylic acid to prevent ingrown hairs and Ginseng to revitalize and repair skin.

These days, more men are waxing rather than shaving to achieve a smooth gladiator look all over! (Mmmm... Spartacus). This new demand has Salons and Spas expanding their menus to include men's standard bikini wax or a Brazilian bikini wax, and it's not coming cheap; in major metro areas men are paying up to $150 for these services. With the ever increasing popularity of "going smooth" you should have a wax on hand for the job. I would also strongly recommend No Scream Cream. Men can use this topical numbing cream 30-45 minutes before waxing sensitive areas to DRAMATICALLY reduce waxing pain!

Spray Tan Solution Review - Moroccan Mineral Mist

Extended Vacation, the brand known for sunless tanning excellence in Salons & Spas, recently introduced Moroccan Mineral Signature Tanning Mist to their collection. Compatible with most Professional Airbrushes, Air Guns and HVLP Tanning Mist Systems.

Moroccan Mineral Sunless Tanning Mist is an ultra-luxurious sunless tanning formula with Moroccan Argan Oil, Rooibos & Green Tea. This sophisticated formulation creates a sunbathed, toasted almond tan with golden undertones. Elegant on all skin types it is also Paraben, Alcohol, Glycol and Phthalate free. This is so much more than a tanning mist, it is loaded with premium skin care ingredients that help to promote moisture, natural bronze lustre and pristine longevity on each client. This newest formulation was designed to develop so naturally, it creates the illusion of an almond skin tone - even on the fairest complexions. This is a great premium tanning choice for discriminating clients that demand the best of everything.


    Choice Ingredients Include:
  • Aloe Vera - Known as the "First Aid Plant" it is widely respected it's healing and moisturizing benefits.
  • Moroccan Argan Oil - Plant oil expressed from the kernels of rarified argan trees. This precious oil contains several beneficial lipids and fatty acids for skin, including oleic acid, palmitic acid, and especially linoleic acid (OMEGA fatty acids).
  • Grape Seed Oil - Contains very potent antioxidants, helpful for diminishing the sun’s damaging effects and lessening free-radical damage.
  • Hyaluronic Acid - Helps maintain elasticity by trapping moisture, which smoothes wrinkles and fine lines. Overall result is softer, fresher, radiant skin.
  • Squalane (Olive Derived) - Revered as "a secret weapon in the fight against aging" Olive derived Squalane hydrates and smoothes dry skin while softening the appearance of fine lines and wrinkles.
  • Panthenol (B5) - A form of Vitamin B, it is a moisturizer with the ability to deeply penetrate and absorb into the skin where it is converted into Pantothenic Acid, and believed to deliver benefits to skin tissue.
  • Green Tea - A potent antioxidant rich in polyphenols, extracted from Green Tea leaves.
  • Red Rooibos Tea - Derived from the Aspalathus lineraris plant, it is rich in anti-oxidants, and is believed to naturally improve the appearance of aging skin.
  • Eco-Certified DHA - Ecologically friendly DHA synergistically blended with Erythrulose for a beautiful Almond color that is unmatched in beauty.

    Natural Product Perks:
  • Alcohol Free
  • Paraben Free
  • Propylene Glycol Free
  • Eco-Certified DHA
  • Phthalate Free
  • Vegan

Extended Vacation has 5 Sunless Tanning retail items that allow your clients to maintain and create beautiful sunless tans with long lasting results and gentle fading. Each product is fortified with anti-oxidants, vitamins and natural botanicals to restore vitality and moisture to the skin.



Wednesday, January 19, 2011

Bad Breath and Salon Services - What Your Clients May Not Be Telling You

I had a facial once by a very sweet and talented esthetician with the WORST breath imaginable. Every time she exhaled while directly above me, I cringed - I wanted out of that facial so badly I couldn't think about anything else! I wanted to say something, but I just stopped booking her rather than put myself in an awkward position.

A friend of mine told me about a similar experience she had with a nail tech who did her gel nails. She said, "She gave the best permanent french manicure in New York, but her chronic halitosis was too much to bare, so I started seeing another girl in a different salon." OUCH! So breath is a touchy but important issue in client retention.

In almost all services, clients are sitting under you, across from you or directly in front of you, it is very important to make sure your breath not offensive. What you eat for lunch stays on your breath for hours, not to mention that sinus, digestive and gum issues can also cause foul smelly breath. Chewing gum while performing services isn't attractive or professional, and it is also ineffective for strong foods like garlic, onion and spices that can linger heavily for hours. And these spices are in almost everything - even some salad dressings cause stank breath!

The best solution for this problem is Mint Asure Mini Capsules. They are 100% natural and work from the inside out. After eating, enjoy 2 or 3 MintAsure mini capsules in your mouth for a few seconds, then swallow with beverage of choice. The powerful mint coating on the capsules instantly freshens breath, but the real magic happens once you swallow these babies! Mint Asure capsules release odor fighting Parley Seed and Xylitol for fighting strong breath odors caused by garlic, onions, peppers and spicy foods. They REALLY, REALLY work and they are VERY easy to swallow. I have them on me at ALL times. Try them, and don't be afraid to get close!

Get Them: CLICK HERE

Azulene Wax: The Next Generation in Depilatory Products

When considering that vast array of beauty enhancing services that spas and salons offer, I think that everyone can agree that waxing is one of the least pleasant experiences of them all. Before being exposed to the bevy of elite products that Pure Spa Direct offers, my depilatory experience consisted of Honey Wax, Honey Wax, and more Honey Wax. As a person with dry, sensitive skin, I thought I was fated to a life of painful waxing and ingrown hairs. Such was the case until I tried the Epillyss Azulen Lukewarm Wax with Essential Oils.

While the whole Epillyss line is utterly fantastic, the Azulene formula is my particular favorite. It is a strip wax that is Apple Green in color and it is formulated with Natural Pine Resin, Liquid Paraffin, Azulen, and Citronella Oil. The paraffin helps moisturize the skin while the Azulen adds anti-inflammatory properties. Azulen is a derivative of the camomile flower, known everywhere for its soothing properties.

During the waxing session, what I specifically experienced was a smooth application and even smoother removal process. The hair came out very easily and no post-wax tweezing was needed. Unlike the average honey wax, all of the Epillyss waxes are specifically formulated to cling to the hair, not the skin. The result is less painful session for the client and a less strenuous session for the professional. A happy client comes back for repeat business, plus she brings friends!

While the Epillyss line is slightly more expensive than the average honey wax, I strongly recommend looking into making the switch. You will find that the few extra dollars you pay up front will reap increased profits and help ensure happy and loyal customers. Make the switch today and stand out from the crowd!

To view the Epillyss Azulene Wax, please click on the following link:

To see the entire Epillyss line, please click on the link below:

BONUS Recommendation:
If you are not ready to make the commitment to a new line, you can purchase the Epillyss Trial Wax Pack. It contains 6 - 4 ounce jars of the most popular wax formulas. You can test them out, see which you like, then decide what you would like to put in your salon or spa. Please see below for the link:


Sitting Pretty - Make Up Chairs for Cheap

Remove Formatting from selectionDon't let the affordable price fool you, Equipro's Professional Make-Up Chair will have your clients sitting in high style. This professional and affordable design offers study, stylish comfort designed specifically for make-up application, facial waxing and lash & brow services. It's great to have several of these chairs around the salon for comfortably seating clients for consultations, makeup trials, makeup lessons, bridal trials, and wedding makeup services. Elevate your clients to the perfect height for these services.

Also great for events, meetings and waiting areas. Light in weight, this chair is easily portable for accommodating clients in multiple areas of the salon.
  • Sturdy, yet light and comfortable
  • Easy maintenance
  • 2 year-warranty
  • Available in black only
  • Weight: 35 lbs / 16 kg
  • Dimensions: 30" High Seat
Get yours HERE at Pure Spa Direct today!!

Salon Cell Phone Savers - Show Your Clients You Care

Clients make a choice every time they book and appointment for services at your salon. These days, clients really think twice about where they spend their hard earned money, and what they get out of their choices. Little touches make BIG impressions, and some things can cost you little or nothing for the client to enjoy!

That's why we LOVE these new Salon Cell Phone Saver Sleeves. For less than .03 cents each, these clever little sleeves protect phones from coming into contact chemicals and color during salon appointments. A great way to ensure clients will not damage expensive phones with bleach, chemicals, straightening product or accidental spills. Offer your clients a thoughtful and professional solution! A great way to show your clients you care, make a great impression for just pennies!

Each sleeve fits almost ALL smart phones and cell phones. Just slip it on this disposable cover and your clients can resume their texting and conversations without worry. Salon services can carrying on without worring about wiping,wetting or staining your clients expensive devices!

Hmmmm. let's see... 3 pennies for a baggie or replacing a $600 phone -- it's really a no brain-er.

Get a box of 200 dispoable Cell Phone Sleeves at Pure Spa Direct - Click Here

Tuesday, January 18, 2011

The Smart Kind of Burn Out...

Finding a good sun screen is nearly impossible! It either smells bad, doesn't blend in, goes on greasy and white, or all of the above. Finally after years of painful sunburns, uneven and embarrassing tan lines, I have finally found a sunscreen line that is perfect in every way! BurnOut sunscreen products are the best I have ever tried. On top of being environmentally friendly, they go on and blend evenly, without leaving a white greasy mess all over my body and never runs into my eyes! I have been in the ocean for over 4 hours and have been fully protected and sunburn free when I apply BurnOut Products! I have never felt so protected from the sun and that is one big relief!

I love the whole BurnOut Product Line, but my absolute favorite is there NEW biodegradable, chemical-free Zinc Oxide Sunblock SPF 32 with 18.6% Zinc Oxide. It is by far the most amazing sunblock product on the market. It provides complete UVA / UVB broad-spectrum protection with no chemical UV absorbers. This environmentally safe product is hypoallergenic, non-comedogenic, ocean-safe, PABA-free and Petroleum-Free. It is specially formulated with plankton extract, aloe vera and antioxidant vitamins C & E, to refresh, revive and replenish sun-damaged skin. This product is not only perfect for personal use, but also as a great retail product. BurnOut sunblock is such a effortless selling product because of the undeniable befits it offers. It is excellent for applying post chemical peels, microdermabrasion or laser treatment, plus it doubles as a sunscreen and a moisturizer! Research shows that Zinc offers the best protection from the sun, and with the 18.6% Zinc Oxide, I trust BurnOuts sunblock for myself, my friends and my kids! Good for you, good for your clients, and good for the environment, how many products can achieve that?

I also love the BurnOut SPF 32 Lip Balms, they come in 3 delicious flavors, Banana, Orange and Coconut. BurnOut's Lip Balms are made with Parsol 1789 (avobenzone), and are all waterproof, hypoallergenic, non-comedogenic, Petroleum-free, and PABA-free. They are enriched with Virgin Hemp Seed Oil, Aloe Vera, and vitamins A & E to protect and soothe weather-damaged lips. A great product all year round.

When it comes to thinking of yourself, your clients and our environment think BurnOut, the brand that protects your skin and benefits your business!

Monday, January 17, 2011

Cure Winter Skin with Desert Mineral Detox Body Scrub

Dry skin like snow flakes? Ashy elbows? You will be amazed by what the Desert Mineral Detox Body Scrub by Extended Vacation can do. This supercharged formula will take away chalky, dry, flaky skin with only one treatment. Detox from the holidays and free your skin free from winter's harmful effects with this amazing dry body scrub. This incredible scrub is specially formulated by an herbalist with 100% natural ingredients including micronized Volcanic Ash & Mojave Dessert Minerals, and is infused with organic oils and herbs.

With an endless number of possibilities this scrub detoxifies by removing pollutants, alleviates skin flakes and eczema, reduces cellulite and boosts circulation, exfoliates and preps skin for sunless tanning. Guaranteed to leave your skin outrageously smooth!

I despise my alarm when it goes off in the morning, but my morning shower is one of my favorite parts of the day. Using Desert Mineral Detox Body Scrub helps me to start my day feeling rejuvenated. The light citrus scent is so invigorating and awakening. Try using it in the shower before shaving your legs, you will never experience a closer shave. The coolest part about the scrub is that it was inspired by legendary bath treatments of Ancient times. Each batch of product is blessed by an ancient stone from the bathing area where Julius Ceaser loved to take a bath. How fascinating!

Extended Vacation also makes the PRO SIZE Desert Mineral Detox Body Scrub. As a professional in the spa world, this product has been extremely popular as a treatment service including full body scrubs, and can be used for "green" manicures and pedicures.

Retail Desert Mineral Detox along with the entire Extended Vacation line for added profit each year. Sales techinque? Demo Desert Mineral Detox Body Scrub on your clients to see their amazment. Follow-up with Caribbean Smoothie anti-aging body cream, and your skin will have never seen softer days! Offering services with products your clients love while retailing the products to use at home will keep your clients thrilled with their treatments and ensure they come back for more! A Happy Customer is Happy Business!

New - Professional Nail Dryers by Lanel Ensure Better Manicures for Your Customers

With over 30 years of made in the USA excellence, Lanel is a highly respected name in Salons and Spas for their durable nail dryers. Now, they introduce new and improved models and a brilliant 5 year warranty to ensure the best manicure and pedicure results possible. New features include fans that come on with 50% more airflow and heat. Special Ceramic Red Lamps work with 110VAC Turbo Jet Air to evaporate thinners in polish and dry nails in minutes. Lanel's professional nail dryers have everything you need to ensure your clients' nails dry quickly, while leaving them with a hard, long lasting, glossy finish.

Why invest in Lanel Professional Nail Dryers for your Salon?:

  • Reduce your clients waiting time while ensuring their nails come out smooth and glassy... free of smudges or bubbles.

  • Top coat to Base Coat, Nail Polish is dried down to a rock hard, long lasting finish.

  • New super charged 110VAC Turbo Jet Air fans deliver increased airflow for drying polishes down faster than ever before.

  • The Red Ceramic bulbs give off UV light AND heat, ensuring faster dry times and a smooth baked in color that leaves nails with a glassy finish clients LOVE. Also cures UV top coats.

  • Faster dry times mean busy Salons can accommodate more clients at a faster rate, increasing profits. Plus your clients will be thrilled to leave a bit sooner!

  • 5 year warranty. According to Lanel, their fans/motors will last 5-10 years in the busiest salons...they only use the highest quality motors that will not burn out. This also accounts for the slightly higher price tag than other economy brand dryers with 12 month (or no) warranties.

Check out the Lanel Inc store on Pure Spa Direct - click here: Lanel Professional Dryers

Old School Cool - The Traditional Ayurvedic Massage Oil Warmer

In a world where everthing has turned high-tech, once in a while you can achieve something amazing by going low tech. In this case, I'm talking about 5,000 year old low tech... with a copper Ayurvedic Massage Oil Warmer. Of course this can be used with all massage oils, but it is the ancient Ayurvedic origins that makes it cool. Well, and the fact that it just looks interesting in your massage rooms!

Just fill the copper bowl with your favorite massage oil, light a tea light candle below, and you are ready to rub and roll! The open bowl design makes it easy to use and the aroma of your oil of choice fills the room!

On Location: Professional Stylist & Make-up Artist Cases

TruCases offer the perfect solution for storing and transporting all of your cosmetics and styling essentials in one place. Organizational compartments offer deep spaces for different types of makeup, tools and styling products. Tiered compartments allow you to arrange your case from Primer to Pallets in the order that make your services professional, seamless and well organized. Your clients don't want to see you get flustered digging through bags of make-up looking for pencils and coveted colors. Now you will have a place to keep towels, your makeup belt, brush cleaners, cape, brush rolls and more! Let your clients see you "roll up"in Tru professional syle.

With a variety of cases to choose from, TruCases offer a variety of sizes from modest to impressive. This Silver Crocodile Pro Rolling Makeup Train Case makes a statement, especially with its dramatic crocodile texture and sleek silver color. Don't need to take it all with you? The top section can be removed and carried separately. Love that!

Also great for mobile estheticans and mobile spa services. TruCases' professional designs and styles exude professionalism and class.

Visit to TruCases Store @ Pure Spa Direct: http://www.purespadirect.com/TruCase-s/2984.htm

Friday, January 14, 2011

72 Colors including High Voltage...

So by now, we have all heard about these new gel manicures that apply like a polish and lasts for days and days and days....you get the idea. But with so many new lines popping up, how do you choose?

A personal favorite is the Gelish line. Aside from being easy to apply, remove, and standing up to all the rigors of my insane life, Gelish offers an absolutely amazing range of colors....which is set to increase by 24 at the end of this month - making the line a full 72 colors!


The new 24-color line will be ready to ship by the first week in February, and is currently available for pre-sale. This line rounds out the already amazing line of colors. There are some more really trendy glitter colors, including High Voltage which is a gorgeous deep pink glitter. It just screams Summer Pedicure, and has me dreaming of those summer nights.... As companions to the trendy glitters, there is Medieval Madness, a gunmetal gray, and Up in the Blue, a fun sky blue - perfect for those trendsetters strutting into your salon!

The line also features some gorgeous dark colors perfect for winter, including Plum and Done, a deep and dark plum; Hot Rod Red, a candy apple red; and Black Cherry Berry, a beautiful dark cherry red.

In addition to all the fun and funky colors Gelish is offering, there are some new whites for French Manicures, as well as some more pretty, pale sheers. Combined with some pearly and bright pinks, the new Gelish color line can stand on its own as a perfect selection for ALL of your clients.

If you are dying to add some more Gelish colors to your selection, you can pre-order them here, and Pure Spa Direct will automatically ship them to you as soon as they are available. If you are new to Gelish, these new colors add a fun twist to the colors already available, and is a great place to start with this amazing new product!

Wednesday, January 12, 2011

Paraffin Wax: Affordable Luxury

Hey everyone! Adrienne here with your weekly guide to fantastic spa and salon products and suggestions. My mission is to help you, the business owner, increase your profits, achieve your business goals, and expand your business, all the while ensuring that your clients are happy and excited to come back for more.

Recommendation of the Week: Paraffin!

Now that the majority of the country is in the thick of winter, it is time to break out those paraffin machines! The fact of the matter is, 99.99% of consumers out there love a paraffin dip. Even though it is typically seen as a luxurious service offered by only the high-end spas, paraffin treatments can cost only pennies per treatment. In addition to being cost-effective, paraffin will also help enhance the spa experience for your clients. The mere act of applying the warm and sultry smooth wax to dry, achy hands and feet will automatically soothe and relax your customers. After 15 minutes, their skin will be significantly smoother as well.

Pure Spa Direct offers multiple brands of Paraffin, one of my personal favorites being the Amber Paraffin. It is tripled filtered to ensure its purity and comes in a variety of scents and colors, or lack thereof. There also a few products that can help increase the effectiveness of a treatment:

~Apply Algae Oil to the skin prior to the paraffin so as to ensure more efficient absorption of moisture.
~Wrap hands and feet in plastic mitts, then cover them with heated mittens and booties. This will extend the treatment and increase moisture absorption.

If you already offer this service, consider doing a promotion of Free Paraffin Applications with a chargeable upgrade to the heated mitts and booties. If you do not currently offer this service, consider adding paraffin to your menu - Your customers and your Bottom Line will thank you!

Tuesday, January 11, 2011

Getting Ahead in the Competitive World of Manicures!

With the constant additions to the manicure world, trying to stay on top can become costly and challenging. With new Gel products on the rise and the constant addition of trendy colors, how do you set yourself and your salon apart from the growing competition? By simultaneously providing your clients with a variety of products that soothe, warm and soften their skin. Your clients want to go to a salon that allows them to de-stress and relax. How can you provide that extra step without breaking the bank... with the Amber Products Four Bay Lotion Warmer! This elegant and stylish lotion warmer is a simple, convenient way to give your clients that extra relaxation they so desire.

Amber Products is a trusted company that has been a benchmark for quality in the spa and salon industry. Their Four Bay Lotion Warmer is one of the only lotion warmers on the market that uses cups, instead of bottles, to simultaneously warm a variety of products. The stainless steel warmer allows you to warm lotions, masques and other products all at once. With 4 separate warmers, this sleek warming bay enables you to offer each client a variety of soothing treatments. Enhance any hand or foot spa treatment with warm products that will rejuvenate, rehydrate, soothe and soften the skin.

Not only does the Four Bay Lotion Warmer by Amber Products benefit your clients, it also benefits you! The stainless steel construction is not only attractive, it is very practical. The Manicure cups slip easily into the warming bay while the stainless steel top provides easy, quick clean-up. The simplicity of this multi-functioning warmer is just another added bonus! All you have to do is plug in the warmer and set the thermostat controller. All 4 warmers are set to the same temperature, so there will be no confusion for the technician. This 4 Bay Lotion Warmer can also be shared by 2 technicians at the same time!

Beat the competition with 4 new treatment offerings in just one product!

Monday, January 10, 2011

Think Green... Cirepil Green Wax, That Is!


How do you obtain a competitive advantage amongst other waxing salons? With Cirepil's Green - a superior wax on Today’s market by a leading wax manufacturer.
As a representative for Pure Spa Direct, I am constantly looking to find the best of the best wax products to recommend. I have always favored Cirepil products because they ensure maximum results. After hearing about Green, I had to try it. I am a huge fan of every wax by Cirepil, but Green is by far the best wax I have ever tried. Green is a vegetable-based hard wax that is enriched with sunflower oil, shea butter, and candelilla- all moisturizing ingredients that will leave your skin baby smooth. As a hard wax, the thin texture makes it extremely easy to apply for the technician. The special formula is designed to adhere to the hair, with less traction on the skin, making the process as painless as possible for the client. As an Italian, having thick coarse hair, and very sensitive skin, waxing has always been ridiculously painful. It is the dreaded torture that you just can’t wait to be over. Of all the wax products, Green provided me with the most pleasurable wax experience (if that’s even possible)! The enriching based formula left my skin feeling silky, smooth, and moisturized. I was truly amazed at the results and how little it hurt compared to other wax products!

It is a highly competitive market, and it is important to distinguish your salon from your competitors. Offering clients a premier wax at your salon like Green, will enhance their spa experience and ensure impeccable results. Clients will become repeat customers, and they will bring their friends. Next time you’re considering introducing a wax product into your spa or salon that will ensure customer satisfaction and distinguish you from the clutter….Think Green!

Thursday, January 6, 2011

Chocolate Bliss...Just In Time for Valentine's Day!

Now that the craziness of the holidays are over, and we are all settling into 2011 nicely, it is time to get ready for the next big one...Valentine's Day! Keyano Aromatics offers a delicious product line to incorporate into your services for February, chocolate-scented of course! After all, who doesn't love chocolate?

The very scent of chocolate triggers your brain to release chemicals resulting in a feeling like you are falling in love. Aside from the psychological effects, chocolate also contains more than 300 compounds that support both health and beauty. Chocolate contains theobromine which, amazingly enough, produces a slimming effect on the body, while magnesium, potassium, and calcium have stress-reducing properties, and polyphenols found in chocolate combat the free radicals that are responsible for cell aging.

This line features an incredible Chocolate Scrub to kick-start your body treatments. This scrub exfoliates and smooths while infusing the skin with softening Shea Butter. After you scrub your clients up, apply the heavenly Chocolate Mousse Mask. They will thank you for a delicious treat that is actually fat-reducing! Next up is my personal favorite, Chocolate Butter Cream. This luxurious indulgence is the perfect comfort food for your skin. Loaded with natural ingredients such as Shea Butter, Grapeseed Oil, and Vitamins A, C, & D, this butter will leave your clients feeling hydrated AND indulgent - without ever consuming a calorie! To round out the line, for all those "Sweetheart Massages," the Chocolate Massage Oil will give your clients an indulgent treat perfect for any time of the year!

All of the Keyano Products are high-quality and deliciously scented...and available in retail as well as back-bar sizes, so your clients and bring the luxury home and experience it again and again!